Business Research
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Auteur(s): Mathew Sweezey
- Narrateur(s): Daniel Henning
- Durée: 7 h et 56 min
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We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong.
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Loved the part three of the book!
- Écrit par Utilisateur anonyme le 2020-05-14
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The Context Marketing Revolution
- How to Motivate Buyers in the Age of Infinite Media
- Narrateur(s): Daniel Henning
- Durée: 7 h et 56 min
- Date de publication: 2020-05-12
- Langue: Anglais
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We are in the midst of a media revolution. Ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" makes conventional marketing models obsolete....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Business English Writing
- Effective Business Writing Tips and Tricks that Will Help You Write Better and More Effectively at Work
- Auteur(s): Mary G. Lewis
- Narrateur(s): Shawntay Fields
- Durée: 3 h et 23 min
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Knowing your audience will help you to organize your material so that it has the best chance of being read and understood. Put yourself in your reader’s shoes - listen, and you will be better received. This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another.
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minimal writing guide
- Écrit par Utilisateur anonyme le 2021-07-07
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Business English Writing
- Effective Business Writing Tips and Tricks that Will Help You Write Better and More Effectively at Work
- Narrateur(s): Shawntay Fields
- Durée: 3 h et 23 min
- Date de publication: 2020-08-19
- Langue: Anglais
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This book will show you how to write business messages clearly, concisely and simply. It will encourage you to write conversationally, the way you talk, and to write with humanity; that is, from one person to another....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- Auteur(s): Tom Albrighton
- Narrateur(s): Sebastian Abineri
- Durée: 7 h et 6 min
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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.
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Copywriting Made Simple
- How to Write Powerful and Persuasive Copy that Sells
- Narrateur(s): Sebastian Abineri
- Durée: 7 h et 6 min
- Date de publication: 2020-08-14
- Langue: Anglais
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This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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More from Less
- How We Learned to Create More Without Using More
- Auteur(s): Andrew McAfee
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.
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optimism and a different perspective
- Écrit par Utilisateur anonyme le 2022-04-11
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More from Less
- How We Learned to Create More Without Using More
- Narrateur(s): Andrew McAfee
- Durée: 7 h et 57 min
- Date de publication: 2019-10-08
- Langue: Anglais
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A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Delivering Knock Your Socks Off Service
- Fourth Edition
- Auteur(s): Performance Research Associates
- Narrateur(s): Sean Pratt
- Durée: 5 h et 14 min
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With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!
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Delivering Knock Your Socks Off Service
- Fourth Edition
- Narrateur(s): Sean Pratt
- Durée: 5 h et 14 min
- Date de publication: 2007-11-02
- Langue: Anglais
- With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Auteur(s): Shlomo Benartzi, Jonah Lehrer
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Date de publication: 2015-10-06
- Langue: Anglais
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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Prix courant: 32,42$ ou 1 crédit
Prix réduit: 32,42$ ou 1 crédit
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Auteur(s): Bill Price, David Jaffe
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.
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The Frictionless Organization
- Deliver Great Customer Experiences with Less Effort
- Narrateur(s): Caroline Miller
- Durée: 8 h et 8 min
- Date de publication: 2022-05-27
- Langue: Anglais
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Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons....
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Prix courant: 30,25$ ou 1 crédit
Prix réduit: 30,25$ ou 1 crédit
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The Advertising Effect
- Auteur(s): Adam Ferrier, Jennifer Fleming
- Narrateur(s): Nigel Carrington
- Durée: 9 h et 47 min
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrateur(s): Nigel Carrington
- Durée: 9 h et 47 min
- Date de publication: 2014-09-16
- Langue: Anglais
- In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Auteur(s): William Davies
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
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What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Why do many successful corporations have a chief happiness officer? What can the chemical composition of your brain tell a potential employer about you? In the past decade, governments and corporations have become increasingly interested in measuring the way people feel: the Happiness index, Gross National Happiness, well-being and positive psychology have come to dominate the way we live our lives.
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The Happiness Industry
- How the Government and Big Business Sold Us Well-Being
- Narrateur(s): Jack Hawkins
- Durée: 8 h et 31 min
- Date de publication: 2016-04-14
- Langue: Anglais
- What was a Buddhist monk doing at the 2014 World Economic Forum in Davos lecturing the world's leaders on mindfulness? Find out....
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Prix courant: 20,49$ ou 1 crédit
Prix réduit: 20,49$ ou 1 crédit
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Written Word Crash Course: The Ultimate Step-by-Step Speech Writing Guide to Craft Effective Presentations and Messages Even If You are a First-Time Speaker
- Communication Skills 101
- Auteur(s): Alixander Laffredo-Dietrich
- Narrateur(s): Alixander Laffredo-Dietrich
- Durée: 2 h et 14 min
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Alixander Dietrich knows a thing or two on public speaking. From being stricken with crippling stage-fright to delivering speeches for international competitions, universities, and corporations, he shares his speech-writing process in this crash course to assist beginner and veteran speakers alike!
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Written Word Crash Course: The Ultimate Step-by-Step Speech Writing Guide to Craft Effective Presentations and Messages Even If You are a First-Time Speaker
- Communication Skills 101
- Narrateur(s): Alixander Laffredo-Dietrich
- Durée: 2 h et 14 min
- Date de publication: 2019-08-08
- Langue: Anglais
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Alixander Dietrich knows a thing or two on public speaking. From being stricken with crippling stage-fright to delivering speeches for international competitions, universities, and corporations, he shares his speech-writing process in this crash course....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Tiny Thunder
- Irresistible Messaging for an Overwhelmed World
- Auteur(s): Sue Rice
- Narrateur(s): Sue Rice
- Durée: 2 h et 47 min
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It’s time to join the Tiny Thunder revolution. A magical mash-up of the metaphor and the story, Tiny Thunder is a revolutionary communication technique that ensures no one will ever forget you or your message. In a world exhausted and jaded by the “same old same old”, this groundbreaking book shows you how you can present your ideas in a fresh, irresistible, and authentic way.
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Tiny Thunder
- Irresistible Messaging for an Overwhelmed World
- Narrateur(s): Sue Rice
- Durée: 2 h et 47 min
- Date de publication: 2022-09-27
- Langue: Anglais
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Discover the art of metaphoric storytelling, the most original communication concept to surface in the last 100 years. It’s time to join the Tiny Thunder revolution....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Auteur(s): Richard R. Shapiro
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
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The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals - the people that will make any customer service/sales function or department a success.
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The Welcomer Edge
- Unlocking the Secrets to Repeat Business
- Narrateur(s): Scott Brick
- Durée: 5 h et 14 min
- Date de publication: 2012-03-27
- Langue: Anglais
- The Welcomer Edge provides practical recommendations and strategies so that any company - regardless of industry or size - can maximize the quality of its customer service....
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Prix courant: 24,18$ ou 1 crédit
Prix réduit: 24,18$ ou 1 crédit
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Effective Business and Nonfiction Writing
- Auteur(s): Jan Yager
- Narrateur(s): Marie Hoffman
- Durée: 6 h et 28 min
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Transform your nonfiction writing now! Through concrete examples and clear guidelines, seasoned and prolific writer, teacher, and coach Jan Yager gives solid advice on how to create business and nonfiction writing that will help you to get ahead in your career. Originally published by Arco with the title, How to Write Like a Professional, this practical and extremely useful book provides guidelines for improved nonfiction writing including a self-evaluation to access your current writing skills.
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Effective Business and Nonfiction Writing
- Narrateur(s): Marie Hoffman
- Durée: 6 h et 28 min
- Date de publication: 2016-08-11
- Langue: Anglais
- Through concrete examples and clear guidelines, Jan Yager gives solid advice on how to create business and nonfiction writing that will help you to get ahead in your career....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Making Words Work
- A Practical Guide to Writing Powerful Content
- Auteur(s): Kim Scaravelli
- Narrateur(s): Susanna Burney
- Durée: 3 h et 41 min
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Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.
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Making Words Work
- A Practical Guide to Writing Powerful Content
- Narrateur(s): Susanna Burney
- Durée: 3 h et 41 min
- Date de publication: 2022-06-23
- Langue: Anglais
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Kim Scaravelli has been writing online content for over 20 years. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game....
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Prix courant: 18,74$ ou 1 crédit
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The Geek's Guide to Writing BL Novels in English: Yaoi
- Write, Self-Publish, and Sell Your Steamy Romance Stories
- Auteur(s): Pepi Valderrama
- Narrateur(s): Bray Yuson
- Durée: 3 h et 25 min
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You can learn to perfect your stories or write an original one from scratch, edit it in style, and then place it in the Kindle Store and earn some nice monthly residuals. You will learn the basics of BL novels and enjoy the ride while setting yourself up to becoming a BL author writing in English. You will center your story on compelling and amazing relatable characters that your audience will love. You will master romantic tension so your fans will come back for more, and you will understand the best way to find the right categories and keywords on Amazon to sell your book.
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The Geek's Guide to Writing BL Novels in English: Yaoi
- Write, Self-Publish, and Sell Your Steamy Romance Stories
- Narrateur(s): Bray Yuson
- Durée: 3 h et 25 min
- Date de publication: 2023-09-28
- Langue: Anglais
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Have you been thinking about self-publish your stories and maybe make some cash in the process, but don’t exactly know how to do it? Then this book is for you....
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Prix courant: 18,74$ ou 1 crédit
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How to Create, Publish, Promote & Sell an eBook Successfully All for Free
- Make Money, Open New Doors, Get Published!
- Auteur(s): SIS Info
- Narrateur(s): Matt Weight
- Durée: 2 h et 14 min
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Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.
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How to Create, Publish, Promote & Sell an eBook Successfully All for Free
- Make Money, Open New Doors, Get Published!
- Narrateur(s): Matt Weight
- Durée: 2 h et 14 min
- Date de publication: 2014-12-16
- Langue: Anglais
- Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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Copywriting: How to Sell with Text
- Auteur(s): Erik Smith
- Narrateur(s): D. Michael Hope
- Durée: 41 min
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This book contains proven steps and strategies on how to become a skilled copywriter. This audiobook will explain what copywriting is. It will discuss the basic elements of copywriting and teach you how to write effective copy.
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Clear and concise. Great intro to copy
- Écrit par Utilisateur anonyme le 2018-06-26
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Copywriting: How to Sell with Text
- Narrateur(s): D. Michael Hope
- Durée: 41 min
- Date de publication: 2017-12-20
- Langue: Anglais
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This book contains proven steps and strategies on how to become a skilled copywriter....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Auteur(s): Robert Frank
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
- Date de publication: 2009-06-11
- Langue: Anglais
- How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Auteur(s): Aaron Rogan
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.
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Punters
- How Paddy Power Bet Billions and Changed Gambling Forever
- Narrateur(s): Aidan Kelly
- Durée: 9 h et 15 min
- Date de publication: 2021-10-14
- Langue: Anglais
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Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens....
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Prix courant: 30,09$ ou 1 crédit
Prix réduit: 30,09$ ou 1 crédit
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Many Miles to Go
- A Modern Parable for Business Success
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
- Version intégrale
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Au global
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Performance
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Histoire
Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.
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Many Miles to Go
- A Modern Parable for Business Success
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
- Date de publication: 2015-07-31
- Langue: Anglais
- Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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