Business Research
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Auteur(s): Debbie Levitt
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.
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Customers Know You Suck
- Actionable CX Strategies to Better Understand, Attract, and Retain Customers
- Narrateur(s): Debbie Levitt
- Durée: 16 h et 35 min
- Date de publication: 2023-02-15
- Langue: Anglais
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Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Auteur(s): Rachel Botsman
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
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From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Date de publication: 2017-11-14
- Langue: Anglais
- From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Essential Grammar, 3rd Revised Edition
- A Write It Well Guide
- Auteur(s): Natasha Terk
- Narrateur(s): Emily Durante
- Durée: 6 h et 24 min
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Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work. Correct writing is an excellent way to boost your professional credibility. Here are some of the skills the book helps you master: writing grammatically correct sentences, using the right forms of pronouns and verbs, distinguishing between commonly confused words, and knowing when and where to use punctuation marks.
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Essential Grammar, 3rd Revised Edition
- A Write It Well Guide
- Narrateur(s): Emily Durante
- Durée: 6 h et 24 min
- Date de publication: 2018-11-06
- Langue: Anglais
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Faulty grammar can slow you down and diminish your credibility as a business writer. Essential Grammar has just one objective: to help you use correct English in the documents you write for work....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Writing at Work
- Strategies for Today's Coworkers, Clients, and Customers
- Auteur(s): Natasha Terk
- Narrateur(s): Jesse Vilinsky
- Durée: 1 h et 20 min
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Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.
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Writing at Work
- Strategies for Today's Coworkers, Clients, and Customers
- Narrateur(s): Jesse Vilinsky
- Durée: 1 h et 20 min
- Date de publication: 2018-10-30
- Langue: Anglais
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Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
- As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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Thought Particles
- Building Blocks of Perceptual Reality: Binary Code of the Mind
- Auteur(s): Roy H. Williams
- Narrateur(s): Roy H. Williams
- Durée: 1 h et 2 min
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This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging.
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Thought Particles
- Building Blocks of Perceptual Reality: Binary Code of the Mind
- Narrateur(s): Roy H. Williams
- Durée: 1 h et 2 min
- Date de publication: 2008-07-08
- Langue: Anglais
- This limited-edition insight unveils the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Mastering Community
- The Surprising Ways Coming Together Moves Us from Surviving to Thriving
- Auteur(s): Christine Porath
- Narrateur(s): Christine Porath
- Durée: 10 h et 48 min
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Despite our deep desire to feel a sense of belonging, many of us feel isolated. The rise of technology and modern workplace practices have led people to be even more disconnected, even as we remain constantly contactable. And as our human interactions have decreased, so too have our happiness levels. This is sparking a crisis in mental health that will have repercussions for years, leaving people lonelier and organizations less productive and profitable, too.
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Mastering Community
- The Surprising Ways Coming Together Moves Us from Surviving to Thriving
- Narrateur(s): Christine Porath
- Durée: 10 h et 48 min
- Date de publication: 2022-03-08
- Langue: Anglais
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Discover just how important thriving communities are to our wellbeing and the success of organizations—and learn what steps you can take to create them—in this illuminating and empowering guide from the author of Mastering Civility....
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Prix courant: 28,27$ ou 1 crédit
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Auteur(s): Ian Ayres
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
- Date de publication: 2010-09-21
- Langue: Anglais
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Auteur(s): Shep Hyken
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.
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I'll Be Back: How to Get Customers to Come Back Again & Again
- Narrateur(s): Shep Hyken
- Durée: 4 h et 42 min
- Date de publication: 2021-08-13
- Langue: Anglais
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How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers....
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Prix courant: 14,09$ ou 1 crédit
Prix réduit: 14,09$ ou 1 crédit
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Relentless
- The Science of Barrier-Busting Sales
- Auteur(s): Suzanne C. Dudley, Trelitha R. Bryant
- Narrateur(s): Suzanne C. Dudley
- Durée: 6 h et 33 min
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For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting. Whether on the phone, in person, online, or in front of groups, initiating contact with prospective buyers causes discomfort and distress. So, they avoid it. Instead of making calls, they make excuses. It’s a costly trade-off.
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Relentless
- The Science of Barrier-Busting Sales
- Narrateur(s): Suzanne C. Dudley
- Durée: 6 h et 33 min
- Date de publication: 2020-04-07
- Langue: Anglais
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For generations, salespeople have possessed a well-defined reputation as being outgoing, fearless, and audacious. But for many, the familiar stereotypes mask a darker reality. Far from being unstoppable selling machines, they struggle with a secret fear of prospecting....
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Prix courant: 25,00$ ou 1 crédit
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Auteur(s): Julie Broad
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer’s guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
- Date de publication: 2023-12-03
- Langue: Anglais
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for....
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Prix courant: 25,00$ ou 1 crédit
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Auteur(s): Dane Knighton
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
- Date de publication: 2020-12-18
- Langue: Anglais
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters....
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Prix courant: 25,00$ ou 1 crédit
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Auteur(s): Will Leach
- Narrateur(s): Mike Rylander
- Durée: 4 h et 46 min
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrateur(s): Mike Rylander
- Durée: 4 h et 46 min
- Date de publication: 2021-07-15
- Langue: Anglais
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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Prix courant: 20,19$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Erik Singer
- Durée: 5 h et 53 min
- Date de publication: 2004-05-20
- Langue: Anglais
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 15,09$ ou 1 crédit
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- Auteur(s): Paul Hellman
- Narrateur(s): Paul Hellman
- Durée: 4 h et 37 min
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- Narrateur(s): Paul Hellman
- Durée: 4 h et 37 min
- Date de publication: 2017-04-11
- Langue: Anglais
- Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds....
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Prix courant: 21,00$ ou 1 crédit
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Reach Out
- The Simple Strategy You Need to Expand Your Network and Increase Your Influence
- Auteur(s): Molly Beck
- Narrateur(s): Molly Beck
- Durée: 4 h et 29 min
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Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!
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Reach Out
- The Simple Strategy You Need to Expand Your Network and Increase Your Influence
- Narrateur(s): Molly Beck
- Durée: 4 h et 29 min
- Date de publication: 2017-09-29
- Langue: Anglais
- A practical guide to building valuable career connections - through tools you already have and people you already know....
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Prix courant: 20,09$ ou 1 crédit
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Cost Estimation: Methods and Tools
- Wiley Series in Operations Research and Management Science
- Auteur(s): Gregory K. Mislick, Daniel A. Nussbaum, Douglas A. Brook - foreword
- Narrateur(s): Matthew Boston
- Durée: 15 h et 46 min
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With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.
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Cost Estimation: Methods and Tools
- Wiley Series in Operations Research and Management Science
- Narrateur(s): Matthew Boston
- Durée: 15 h et 46 min
- Date de publication: 2018-11-20
- Langue: Anglais
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With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Auteur(s): Susan Wilner Golden
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Longevity presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic.
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Stage (Not Age)
- How to Understand and Serve People Over 60—the Fastest Growing, Most Dynamic Market in the World
- Narrateur(s): Petrea Burchard
- Durée: 5 h et 59 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Stage (Not Age) is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Auteur(s): Riccardo Illy
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Version intégrale
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Au global
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Performance
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Histoire
Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.
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The Art of Excellent Products
- Enchanting Customers with Premium Brand Experiences
- Narrateur(s): Sam Rushton
- Durée: 6 h et 16 min
- Date de publication: 2022-02-22
- Langue: Anglais
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Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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