Business Research
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Auteur(s): Matt Johnson PhD, Prince Ghuman
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- Narrateur(s): Roger Wayne
- Durée: 8 h et 59 min
- Date de publication: 2020-05-19
- Langue: Anglais
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....
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Prix courant: 19,92$ ou 1 crédit
Prix réduit: 19,92$ ou 1 crédit
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Auteur(s): Rachel Botsman
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
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From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....
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Who Can You Trust?
- How Technology Brought Us Together and Why It Might Drive Us Apart
- Narrateur(s): Caroline Baum
- Durée: 10 h et 34 min
- Date de publication: 2017-11-14
- Langue: Anglais
- From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. This is the age of "distributed trust"....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Send
- The Essential Guide to Email for Office and Home
- Auteur(s): David Shipley, Will Schwalbe
- Narrateur(s): David Shipley, Will Schwalbe
- Durée: 2 h et 32 min
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Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that will tell you how to write the perfect email anywhere. Send also points out the numerous (but not always obvious) times when email can be the worst option and might land you in hot water (or even jail!). In short: absolutely e-ssential.
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Send
- The Essential Guide to Email for Office and Home
- Narrateur(s): David Shipley, Will Schwalbe
- Durée: 2 h et 32 min
- Date de publication: 2007-04-02
- Langue: Anglais
- Whether you email just a little or never stop, here, at last, is an authoritative and delightful audiobook that will tell you how to write the perfect email anywhere....
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Prix courant: 11,63$ ou 1 crédit
Prix réduit: 11,63$ ou 1 crédit
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Copywriting: How to Sell with Text
- Auteur(s): Erik Smith
- Narrateur(s): D. Michael Hope
- Durée: 41 min
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This book contains proven steps and strategies on how to become a skilled copywriter. This audiobook will explain what copywriting is. It will discuss the basic elements of copywriting and teach you how to write effective copy.
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Clear and concise. Great intro to copy
- Écrit par Amazon Customer le 2018-06-26
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Copywriting: How to Sell with Text
- Narrateur(s): D. Michael Hope
- Durée: 41 min
- Date de publication: 2017-12-20
- Langue: Anglais
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This book contains proven steps and strategies on how to become a skilled copywriter....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Your Author Business Plan
- Take Your Author Career to the Next Level (Books for Writers, Book 12)
- Auteur(s): Joanna Penn
- Narrateur(s): Joanna Penn
- Durée: 2 h et 12 min
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In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It's time to take your author career to the next level. Let's get started on your business plan.
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Your Author Business Plan
- Take Your Author Career to the Next Level (Books for Writers, Book 12)
- Narrateur(s): Joanna Penn
- Série: Books for Writers, Livre 12
- Durée: 2 h et 12 min
- Date de publication: 2021-02-12
- Langue: Anglais
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In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It's time to take your author career to the next level. Let's get started on your business plan....
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Prix courant: 5,04$ ou 1 crédit
Prix réduit: 5,04$ ou 1 crédit
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Virtual Voice Audible Millionaire
- How to Make an Audiobook with Virtual Voice, ACX, and Kindle eBooks to Make Money on Amazon
- Auteur(s): Mike Reuben
- Narrateur(s): Adam Lofbomm
- Durée: 1 h et 41 min
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Virtual Voice Audible Millionaire is your definitive guide to mastering Kindle Direct Publishing (KDP), Virtual Voice, and the Audiobook Creation Exchange (ACX) platform. Virtual Voice is Amazon's innovative computer-generated speech technology designed to create Audible audiobooks with a few clicks.
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Virtual Voice Audible Millionaire
- How to Make an Audiobook with Virtual Voice, ACX, and Kindle eBooks to Make Money on Amazon
- Narrateur(s): Adam Lofbomm
- Durée: 1 h et 41 min
- Date de publication: 2024-04-08
- Langue: Anglais
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Virtual Voice Audible Millionaire is your definitive guide to mastering Kindle Direct Publishing (KDP), Virtual Voice, and the Audiobook Creation Exchange (ACX) platform.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Writing Is Designing
- Words and the User Experience
- Auteur(s): Michael J. Metts, Andy Welfle, Sara Wachter-Boettcher - foreword
- Narrateur(s): William Sarris
- Durée: 4 h et 41 min
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Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.
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Writing Is Designing
- Words and the User Experience
- Narrateur(s): William Sarris
- Durée: 4 h et 41 min
- Date de publication: 2024-07-23
- Langue: Anglais
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Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Behavioral Economics for Leaders
- Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace 1st Edition
- Auteur(s): Mattias Sutter
- Narrateur(s): William Paul Williams
- Durée: 5 h et 15 min
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Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.
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Behavioral Economics for Leaders
- Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace 1st Edition
- Narrateur(s): William Paul Williams
- Durée: 5 h et 15 min
- Date de publication: 2023-02-21
- Langue: Anglais
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Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy....
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Choose
- The Single Most Important Decision Before Starting Your Business
- Auteur(s): Ryan Levesque
- Narrateur(s): Ryan Levesque
- Durée: 4 h et 32 min
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
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Good but only for expertise and education business model
- Écrit par David G. le 2023-07-23
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Choose
- The Single Most Important Decision Before Starting Your Business
- Narrateur(s): Ryan Levesque
- Durée: 4 h et 32 min
- Date de publication: 2019-04-30
- Langue: Anglais
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What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Auteur(s): Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2017-04-18
- Langue: Anglais
- Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Everybody Needs an Editor
- The Essential Guide to Clear and Effective Writing
- Auteur(s): Melissa Harris, Jenn Bane, Mark Jacob - editor
- Narrateur(s): Chanté McCormick
- Durée: 4 h et 8 min
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Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You’ll never write an email the same way after listening to Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing.
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Everybody Needs an Editor
- The Essential Guide to Clear and Effective Writing
- Narrateur(s): Chanté McCormick
- Durée: 4 h et 8 min
- Date de publication: 2024-09-10
- Langue: Anglais
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Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication.
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Too Much Information
- Understanding What You Don’t Want to Know
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
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How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.
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William Shatner?
- Écrit par Robert Doyle le 2021-01-14
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Too Much Information
- Understanding What You Don’t Want to Know
- Narrateur(s): Tristan Morris
- Durée: 6 h et 1 min
- Date de publication: 2020-11-17
- Langue: Anglais
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The best-selling author and recipient of the 2018 Holberg Prize, Cass R. Sunstein, explores how more information can make us happy or miserable, and why we sometimes avoid it - but sometimes seek it out....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Auteur(s): Sinan Aral
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
- Date de publication: 2020-09-15
- Langue: Anglais
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....
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Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Auteur(s): Elizabeth L. Cline
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
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Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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If you wear clothes, it's worth a listen.
- Écrit par Elly Ball le 2019-01-02
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
- Date de publication: 2016-12-27
- Langue: Anglais
- Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....
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Prix courant: 35,18$ ou 1 crédit
Prix réduit: 35,18$ ou 1 crédit
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Reach Out
- The Simple Strategy You Need to Expand Your Network and Increase Your Influence
- Auteur(s): Molly Beck
- Narrateur(s): Molly Beck
- Durée: 4 h et 29 min
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Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!
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Reach Out
- The Simple Strategy You Need to Expand Your Network and Increase Your Influence
- Narrateur(s): Molly Beck
- Durée: 4 h et 29 min
- Date de publication: 2017-09-29
- Langue: Anglais
- A practical guide to building valuable career connections - through tools you already have and people you already know....
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Prix courant: 20,09$ ou 1 crédit
Prix réduit: 20,09$ ou 1 crédit
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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- Auteur(s): Jim Stephens
- Narrateur(s): Sean McWilliams
- Durée: 3 h et 24 min
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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.
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Copywriting Best Kept Secrets
- A Training Course for Writing Great Copy
- Narrateur(s): Sean McWilliams
- Durée: 3 h et 24 min
- Date de publication: 2022-01-27
- Langue: Anglais
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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Auteur(s): Dan Gingiss
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
- Date de publication: 2021-10-06
- Langue: Anglais
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Auteur(s): Ron Willingham
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Version abrégée
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Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.
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The Inner Game of Selling
- Mastering the Hidden Forces That Determine Your Success
- Narrateur(s): Ron Willingham
- Durée: 2 h et 16 min
- Date de publication: 2010-02-05
- Langue: Anglais
- Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques....
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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The Future of Business Journalism
- Why It Matters for Wall Street and Main Street
- Auteur(s): Chris Roush
- Narrateur(s): Ian Putnam
- Durée: 7 h et 41 min
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Au global
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Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the 21st century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small-business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.
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The Future of Business Journalism
- Why It Matters for Wall Street and Main Street
- Narrateur(s): Ian Putnam
- Durée: 7 h et 41 min
- Date de publication: 2023-08-29
- Langue: Anglais
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Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the 21st century, that news has shifted....
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Stuffocation
- Living More with Less
- Auteur(s): James Wallman
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
- Version intégrale
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Au global
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Performance
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Histoire
Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.
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Good Read!
- Écrit par Erin Rennick le 2018-09-19
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Stuffocation
- Living More with Less
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
- Date de publication: 2016-04-04
- Langue: Anglais
- Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....
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Ne plus suivre le balado a échoué
Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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