Business Research
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The Leader's Bookshelf
- Auteur(s): R. Manning Ancell, ADM. James Stavridis USN - Ret.
- Narrateur(s): Bob Souer
- Durée: 8 h et 58 min
- Version intégrale
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For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.
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Excellent resource
- Écrit par Matthew Eaton le 2019-04-05
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The Leader's Bookshelf
- Narrateur(s): Bob Souer
- Durée: 8 h et 58 min
- Date de publication: 2017-09-26
- Langue: Anglais
- For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits....
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Prix courant: 20,04$ ou 1 crédit
Prix réduit: 20,04$ ou 1 crédit
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Many Miles to Go
- A Modern Parable for Business Success
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
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Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.
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Many Miles to Go
- A Modern Parable for Business Success
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
- Date de publication: 2015-07-31
- Langue: Anglais
- Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey....
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Prix courant: 33,39$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Auteur(s): Brian Solis
- Narrateur(s): Brian Solis
- Durée: 5 h et 45 min
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Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects. To get his life back, he developed a set of techniques, exercises, and thought experiments designed to tame the chaos, and positively and productively navigate our day-to-day lives. Instead of falling victim to the never-ending cycle of newsfeeds, Likes, addictive apps, and boredom scrolling, we can learn to manage our time and inspire our own lives.
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Lifescale
- How to Live a More Creative, Productive and Happy Life
- Narrateur(s): Brian Solis
- Durée: 5 h et 45 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects....
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Prix courant: 22,26$ ou 1 crédit
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Auteur(s): Dr. A. K. Pradeep
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
- Version intégrale
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
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Prix courant: 22,26$ ou 1 crédit
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On Writing Well: Audio Collection
- Auteur(s): William Zinsser
- Narrateur(s): William Zinsser
- Durée: 2 h et 23 min
- Version abrégée
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This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.
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Abridged version
- Écrit par Richard Perry le 2022-01-03
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On Writing Well: Audio Collection
- Narrateur(s): William Zinsser
- Durée: 2 h et 23 min
- Date de publication: 2004-11-24
- Langue: Anglais
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This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section....
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Prix courant: 10,48$ ou 1 crédit
Prix réduit: 10,48$ ou 1 crédit
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Misbehaving
- The Making of Behavioral Economics
- Auteur(s): Richard H. Thaler
- Narrateur(s): L. J. Ganser
- Durée: 13 h et 35 min
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great
- Écrit par Utilisateur anonyme le 2019-05-14
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Misbehaving
- The Making of Behavioral Economics
- Narrateur(s): L. J. Ganser
- Durée: 13 h et 35 min
- Date de publication: 2015-05-18
- Langue: Anglais
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Prix courant: 33,53$ ou 1 crédit
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How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Version intégrale
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Robot voice, ack.
- Écrit par Tommy le 2018-11-29
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How Brands Grow
- What Marketers Don't Know
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Date de publication: 2014-02-04
- Langue: Anglais
- This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
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Cost Estimation: Methods and Tools
- Wiley Series in Operations Research and Management Science
- Auteur(s): Gregory K. Mislick, Daniel A. Nussbaum, Douglas A. Brook - foreword
- Narrateur(s): Matthew Boston
- Durée: 15 h et 46 min
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With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.
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Cost Estimation: Methods and Tools
- Wiley Series in Operations Research and Management Science
- Narrateur(s): Matthew Boston
- Durée: 15 h et 46 min
- Date de publication: 2018-11-20
- Langue: Anglais
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With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field....
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Prix courant: 27,83$ ou 1 crédit
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Auteur(s): Marc Gobe
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
- Date de publication: 2013-02-28
- Langue: Anglais
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
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Prix courant: 33,53$ ou 1 crédit
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Stumbling on Happiness
- Auteur(s): Daniel Gilbert
- Narrateur(s): Daniel Gilbert
- Durée: 7 h et 26 min
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it. Most of us spend our lives steering ourselves toward the best of all possible futures, only to find that tomorrow rarely turns out as we had expected. Why? As Harvard psychologist Daniel Gilbert explains, when people try to imagine what the future will hold, they make some basic and consistent mistakes.
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Entertaining and informative!
- Écrit par Gerry Pepin le 2017-12-09
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Stumbling on Happiness
- Narrateur(s): Daniel Gilbert
- Durée: 7 h et 26 min
- Date de publication: 2006-04-27
- Langue: Anglais
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A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Version intégrale
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
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Start Your Own Freelance Writing Business
- The Complete Guide to Starting and Scaling from Scratch
- Auteur(s): The Staff of Entrepreneur Media Inc., Laura Pennington Briggs
- Narrateur(s): Tina Wolstencroft
- Durée: 6 h et 22 min
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Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.
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Start Your Own Freelance Writing Business
- The Complete Guide to Starting and Scaling from Scratch
- Narrateur(s): Tina Wolstencroft
- Durée: 6 h et 22 min
- Date de publication: 2019-08-13
- Langue: Anglais
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Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing....
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Prix courant: 22,26$ ou 1 crédit
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Smart Brevity
- The Power of Saying More with Less
- Auteur(s): Jim VandeHei, Mike Allen, Roy Schwartz
- Narrateur(s): Mark Chamberlin
- Durée: 3 h et 1 min
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Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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The "Your Communication Skills Suck" book
- Écrit par Jon le 2024-04-22
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Smart Brevity
- The Power of Saying More with Less
- Narrateur(s): Mark Chamberlin
- Durée: 3 h et 1 min
- Date de publication: 2022-09-20
- Langue: Anglais
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Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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Prix courant: 19,18$ ou 1 crédit
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Auteur(s): Dr. Lanny Ebenstein
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Version intégrale
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- Écrit par RobKYEG le 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Date de publication: 2012-10-02
- Langue: Anglais
- Milton Friedman is one of the most famous economists in history....
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Prix courant: 21,75$ ou 1 crédit
Prix réduit: 21,75$ ou 1 crédit
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Auteur(s): Claire Diaz-Ortiz, Donald Miller - foreword
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
- Version intégrale
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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It's a good one
- Écrit par Mr Harries le 2020-02-21
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
- Date de publication: 2019-10-22
- Langue: Anglais
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Prix courant: 22,13$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Amazon Customer le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Version intégrale
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Au global
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Performance
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Histoire
Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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A real eye opener
- Écrit par sarah le 2024-03-05
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,42$ ou 1 crédit
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