Business Research
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Version intégrale
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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Outsource Your Book
- Your Guide to Getting Your Business Book Ghostwritten, Published, and Launched
- Auteur(s): Alinka Rutkowska
- Narrateur(s): Sherry Granader
- Durée: 3 h et 18 min
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Outsource Your Book shares the secrets of a USA Today and Wall Street Journal best-selling author on how to hire experts to write, publish, and launch your best seller. Warning: listening to this book and following the advice within can result in having your name on a best-selling book and on top of the charts. Discover the 17 steps known only to best-selling authors of going from a book idea to a six-figure funnel.
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Outsource Your Book
- Your Guide to Getting Your Business Book Ghostwritten, Published, and Launched
- Narrateur(s): Sherry Granader
- Durée: 3 h et 18 min
- Date de publication: 2019-06-04
- Langue: Anglais
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Outsource Your Book answers the question: How do I turn my business book idea into a best seller by hiring out? Discover the 17 steps to becoming an authority, building credibility, preparing for a consultancy, and leaving a legacy. Your book awaits you....
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Prix courant: 17,64$ ou 1 crédit
Prix réduit: 17,64$ ou 1 crédit
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Auteur(s): Chuck Wall
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
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Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.
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Stop, Look, and Listen
- The Customer CEO Business Fable About How to Profit from the Power of Your Customers
- Narrateur(s): Don Hagen
- Durée: 1 h et 37 min
- Date de publication: 2013-12-10
- Langue: Anglais
- Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm....
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Prix courant: 7,77$ ou 1 crédit
Prix réduit: 7,77$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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The Age of Addiction
- How Bad Habits Became Big Business
- Auteur(s): David T. Courtwright
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrateur(s): Qarie Marshall
- Durée: 9 h et 15 min
- Date de publication: 2019-05-06
- Langue: Anglais
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Prix courant: 20,89$ ou 1 crédit
Prix réduit: 20,89$ ou 1 crédit
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X
- The Experience When Business Meets Design
- Auteur(s): Brian Solis
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrateur(s): Steven Menasche
- Durée: 6 h et 25 min
- Date de publication: 2017-05-11
- Langue: Anglais
- Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Get Signed
- Find an Agent, Land a Book Deal, and Become a Published Author
- Auteur(s): Lucinda Halpern
- Narrateur(s): Lucinda Halpern
- Durée: 4 h et 31 min
- Version intégrale
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Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.
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Excellent information, concise and to the point
- Écrit par Joe le 2024-06-17
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Get Signed
- Find an Agent, Land a Book Deal, and Become a Published Author
- Narrateur(s): Lucinda Halpern
- Durée: 4 h et 31 min
- Date de publication: 2024-02-06
- Langue: Anglais
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Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.
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Prix courant: 11,66$ ou 1 crédit
Prix réduit: 11,66$ ou 1 crédit
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The Story Factor
- Inspiration, Influence, and Persuasion Through the Art of Storytelling
- Auteur(s): Annette Simmons
- Narrateur(s): Annette Simmons
- Durée: 12 h et 40 min
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In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.
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The Story Factor
- Inspiration, Influence, and Persuasion Through the Art of Storytelling
- Narrateur(s): Annette Simmons
- Durée: 12 h et 40 min
- Date de publication: 2020-01-07
- Langue: Anglais
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Fully revised, updated, and expanded, this modern classic will teach you to use the art of storytelling to persuade, motivate, and inspire in life and business....
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Prix courant: 32,31$ ou 1 crédit
Prix réduit: 32,31$ ou 1 crédit
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#1 Best Seller
- Book Marketing...Reinvented
- Auteur(s): Bryan Heathman
- Narrateur(s): Zackary Turner
- Durée: 2 h et 20 min
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The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.
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#1 Best Seller
- Book Marketing...Reinvented
- Narrateur(s): Zackary Turner
- Durée: 2 h et 20 min
- Date de publication: 2018-06-06
- Langue: Anglais
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The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Find out....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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The Only Grant-Writing Book You'll Ever Need
- Auteur(s): Ellen Karsh, Arlen Sue Fox
- Narrateur(s): Lameece Issaq
- Durée: 10 h et 45 min
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Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.
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The Only Grant-Writing Book You'll Ever Need
- Narrateur(s): Lameece Issaq
- Durée: 10 h et 45 min
- Date de publication: 2023-06-20
- Langue: Anglais
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From top experts in the field, the definitive guide to grant-writing....
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Prix courant: 28,27$ ou 1 crédit
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Auteur(s): Dane Knighton
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
- Date de publication: 2020-12-18
- Langue: Anglais
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters....
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Prix courant: 25,00$ ou 1 crédit
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Auteur(s): Jon Alexander
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Version abrégée
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Date de publication: 2022-11-14
- Langue: Anglais
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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Prix courant: 30,95$ ou 1 crédit
Prix réduit: 30,95$ ou 1 crédit
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Phishing for Phools
- The Economics of Manipulation and Deception
- Auteur(s): George A. Akerlof, Robert J. Shiller
- Narrateur(s): Bronson Pinchot
- Durée: 7 h et 11 min
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Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.
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Phishing for Phools
- The Economics of Manipulation and Deception
- Narrateur(s): Bronson Pinchot
- Durée: 7 h et 11 min
- Date de publication: 2016-02-09
- Langue: Anglais
- Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....
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Prix courant: 25,00$ ou 1 crédit
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Grant Writing for Dummies, 2nd Edition
- Auteur(s): Beverly Browning
- Narrateur(s): Brett Barry
- Durée: 3 h et 27 min
- Version abrégée
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Whether you're a first-time grant writer or a veteran fundraiser, putting together a grant proposal is a daunting task. Thankfully, this up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need.
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Grant Writing for Dummies, 2nd Edition
- Narrateur(s): Brett Barry
- Durée: 3 h et 27 min
- Date de publication: 2006-12-26
- Langue: Anglais
- This up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need....
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Prix courant: 10,48$ ou 1 crédit
Prix réduit: 10,48$ ou 1 crédit
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The Revenge of Analog
- Real Things and Why They Matter
- Auteur(s): David Sax
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.
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yes i am painfully aware of the irony here
- Écrit par cody vaillant le 2018-09-20
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The Revenge of Analog
- Real Things and Why They Matter
- Narrateur(s): David Sax
- Durée: 9 h et 17 min
- Date de publication: 2016-11-08
- Langue: Anglais
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One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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Rhyme, Rhetoric and Logic.:Third edition
- How to Write and Speak Better with Classical and Modern Methods.
- Auteur(s): Peter Rogers MD
- Narrateur(s): Peter Rogers MD
- Durée: 9 h et 51 min
- Version intégrale
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From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.
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Rhyme, Rhetoric and Logic.:Third edition
- How to Write and Speak Better with Classical and Modern Methods.
- Narrateur(s): Peter Rogers MD
- Durée: 9 h et 51 min
- Date de publication: 2018-07-04
- Langue: Anglais
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From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered....
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Prix courant: 25,00$ ou 1 crédit
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You Are an Author
- So Write Your Book Already
- Auteur(s): Matt Rudnitsky
- Narrateur(s): Matt Rudnitsky
- Durée: 4 h et 36 min
- Version intégrale
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Histoire
This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it—and has learned from the dozens of successes and failures of himself and his clients—from self-help to memoir to business, and everything in between. It demystifies every single step of the book writing process, from ideation to validation to outlining to writing habits, publishing and marketing.
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great information
- Écrit par Roxanne le 2023-12-22
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You Are an Author
- So Write Your Book Already
- Narrateur(s): Matt Rudnitsky
- Durée: 4 h et 36 min
- Date de publication: 2023-12-11
- Langue: Anglais
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This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it—and has learned from the dozens of successes and failures of himself and his clients—from self-help to memoir to business, and everything in between....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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