Business Research
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Auteur(s): Dane Knighton
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
- Date de publication: 2020-12-18
- Langue: Anglais
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters....
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Prix courant: 25,00$ ou 1 crédit
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The Kindle Publishing Bible
- How To Sell More Kindle eBooks on Amazon
- Auteur(s): Tom Corson-Knowles
- Narrateur(s): Greg Zarcone
- Durée: 1 h et 45 min
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If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).
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The Kindle Publishing Bible
- How To Sell More Kindle eBooks on Amazon
- Narrateur(s): Greg Zarcone
- Durée: 1 h et 45 min
- Date de publication: 2014-09-04
- Langue: Anglais
- This book will help you with get more exposure with Amazon search and other great marketing tips....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Auteur(s): Kevin Davis
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet customers’ needs at each stage of the buying process. Increasing sales is not just about learning more sales techniques; it’s about understanding the buying process - from your customer’s point of view.
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Slow Down, Sell Faster
- Understand Your Customer's Buying Process and Maximize Your Sales
- Narrateur(s): Stephen Bowlby
- Durée: 6 h et 27 min
- Date de publication: 2020-10-02
- Langue: Anglais
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Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....
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Prix courant: 20,84$ ou 1 crédit
Prix réduit: 20,84$ ou 1 crédit
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How to Publish a Book on Amazon
- Real Advice from Someone Who's Doing It Well
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 4 h et 30 min
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Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?
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How to Publish a Book on Amazon
- Real Advice from Someone Who's Doing It Well
- Narrateur(s): Anna Crowe
- Durée: 4 h et 30 min
- Date de publication: 2016-12-26
- Langue: Anglais
- Are you tired of "how to publish books" that are full of fluff and no real information? I was, too....
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Prix courant: 19,78$ ou 1 crédit
Prix réduit: 19,78$ ou 1 crédit
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Auteur(s): Lizabeth Cohen
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
- Date de publication: 2018-06-05
- Langue: Anglais
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Auteur(s): Category Pirates, Nicolas Cole, Christopher Lochhead, Autres
- Narrateur(s): Christopher Lochhead
- Durée: 1 h et 22 min
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Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.
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Excellent! So many ideas a true reference material!
- Écrit par Kim le 2022-12-21
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Become Known for a Niche You Own
- Why Legendary Writers Use Languaging to Design New & Different Categories
- Narrateur(s): Christopher Lochhead
- Durée: 1 h et 22 min
- Date de publication: 2022-10-21
- Langue: Anglais
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Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Content Fuel Framework
- How to Generate Unlimited Story Ideas
- Auteur(s): Melanie Deziel
- Narrateur(s): Melanie Deziel
- Durée: 3 h et 29 min
- Version intégrale
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In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.
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The Content Fuel Framework
- How to Generate Unlimited Story Ideas
- Narrateur(s): Melanie Deziel
- Durée: 3 h et 29 min
- Date de publication: 2021-01-14
- Langue: Anglais
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How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again....
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Prix courant: 15,10$ ou 1 crédit
Prix réduit: 15,10$ ou 1 crédit
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Auteur(s): Robert Frank
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
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How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic. While our desires are boundless, our resources are limited and tradeoffs confront us at every turn.
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The Economic Naturalist's Field Guide
- Common Sense Principles for Troubled Times
- Narrateur(s): Patrick Lawlor
- Durée: 8 h et 27 min
- Date de publication: 2009-06-11
- Langue: Anglais
- How do people actually behave when confronted with economic choices? And remember, almost every choice we make is economic....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.
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If you own a business, read this book
- Écrit par Ashley le 2022-02-04
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The Ultimate Marketing Engine
- 5 Steps to Ridiculously Consistent Growth
- Narrateur(s): John Jantsch
- Durée: 5 h et 30 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Auteur(s): Michael J. Silverstein, Abheek Singhi, Carol Liao, Autres
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Version intégrale
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Date de publication: 2013-02-06
- Langue: Anglais
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Auteur(s): Lee Eisenberg
- Narrateur(s): Jim Frangione
- Durée: 14 h et 22 min
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Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.
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Shoptimism
- Why the American Consumer Will Keep on Buying No Matter What
- Narrateur(s): Jim Frangione
- Durée: 14 h et 22 min
- Date de publication: 2009-12-29
- Langue: Anglais
- A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity....
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Prix courant: 38,85$ ou 1 crédit
Prix réduit: 38,85$ ou 1 crédit
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Auteur(s): Dan Gingiss
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
- Date de publication: 2021-10-06
- Langue: Anglais
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....
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Prix courant: 25,00$ ou 1 crédit
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
- Date de publication: 2014-03-14
- Langue: Anglais
- What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Brain Advantage
- Become a More Effective Business Leader Using the Latest Brain Research
- Auteur(s): Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar, Autres
- Narrateur(s): Erik Synnestvedt
- Durée: 8 h et 27 min
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Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that? The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do.
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The Brain Advantage
- Become a More Effective Business Leader Using the Latest Brain Research
- Narrateur(s): Erik Synnestvedt
- Durée: 8 h et 27 min
- Date de publication: 2013-01-22
- Langue: Anglais
- Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource -their own brain....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Auteur(s): Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Version intégrale
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Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.
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Upside
- Profiting from the Profound Demographic Shifts Ahead
- Narrateur(s): Tom Parks
- Durée: 7 h et 43 min
- Date de publication: 2017-04-18
- Langue: Anglais
- Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Auteur(s): Martin Lindstrom
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
- Version intégrale
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
- Date de publication: 2016-02-23
- Langue: Anglais
- Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....
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Prix courant: 25,00$ ou 1 crédit
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Breakout Brands
- Auteur(s): Jared Schrieber
- Narrateur(s): Nathan Agin
- Durée: 8 h et 40 min
- Version intégrale
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Inspired by the number one bestseller Good to Great, market intelligence expert Jared Schrieber has gone a step further to explore the factors that distinguish breakout brands from those that lag behind. He studied twenty-five thousand brands over five years by tracking the day-to-day purchasing decisions of more than one million consumers, analyzing the advertising that influenced them, and creating a practical guide for growing brands, no matter their industry or size.
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Breakout Brands
- Narrateur(s): Nathan Agin
- Durée: 8 h et 40 min
- Date de publication: 2023-05-04
- Langue: Anglais
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Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Auteur(s): John Gerzema, Michael D'Antonio
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
- Version intégrale
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Au global
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Performance
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Histoire
In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prize-winning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation.
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Spend Shift
- How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
- Narrateur(s): Ray Chase
- Durée: 8 h et 59 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Compelling and insightful, Spend Shift is essential listening for anyone interested in how values are changing and how businesses can connect with consumers after the recession....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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