Business Research
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Auteur(s): Chris Anderson
- Narrateur(s): Christopher Nissley
- Durée: 7 h et 56 min
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrateur(s): Christopher Nissley
- Durée: 7 h et 56 min
- Date de publication: 2006-07-11
- Langue: Anglais
- Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Auteur(s): Nick Chater
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
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Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.
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The Mind Is Flat
- The Remarkable Shallowness of the Improvising Brain
- Narrateur(s): Nick Chater
- Durée: 7 h et 26 min
- Date de publication: 2018-11-06
- Langue: Anglais
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In a radical reinterpretation of how the mind works, an eminent behavioral scientist reveals the illusion of mental depth....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Writing for Impact
- 8 Secrets from Science That Will Fire Up Your Readers’ Brains
- Auteur(s): Bill Birchard
- Narrateur(s): Bill Birchard
- Durée: 5 h et 56 min
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What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.
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Writing for Impact
- 8 Secrets from Science That Will Fire Up Your Readers’ Brains
- Narrateur(s): Bill Birchard
- Durée: 5 h et 56 min
- Date de publication: 2023-04-04
- Langue: Anglais
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Learn the keys to energizing your writing, engaging readers, and breaking out with influence....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
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We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms - big banks, big pharma, and big tech, just to name a few. But concern over what Louis Brandeis called the "curse of bigness" can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself.
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Wake Up.
- Écrit par Jake L.S. le 2018-12-14
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The Curse of Bigness
- Antitrust in the New Gilded Age (Columbia Global Reports)
- Narrateur(s): Marc Cashman
- Durée: 4 h et 12 min
- Date de publication: 2018-11-13
- Langue: Anglais
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From the man who coined the term "net neutrality", author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Art-Write: The Writing Guide for Visual Artists
- Auteur(s): Vicki Krohn Amorose
- Narrateur(s): Rebekah Nemethy
- Durée: 2 h et 30 min
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Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales. The audiobook offers a step-by-step approach to create a professional artist statement, with thinking and writing exercises to ease the process and develop authentic and clear content.
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Great writing resource with an emphasis on art
- Écrit par Robert Gallant le 2022-05-23
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Art-Write: The Writing Guide for Visual Artists
- Narrateur(s): Rebekah Nemethy
- Durée: 2 h et 30 min
- Date de publication: 2018-10-24
- Langue: Anglais
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Art-Write:The Writing Guide for Visual Artists has a single intention: to teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for art promotion and sales....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Filter Bubble
- What the Internet Is Hiding from You
- Auteur(s): Eli Pariser
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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The Filter Bubble
- What the Internet Is Hiding from You
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 32 min
- Date de publication: 2011-05-12
- Langue: Anglais
- In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on....
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Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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The Business of Being a Writer
- Auteur(s): Jane Friedman
- Narrateur(s): Tavia Gilbert
- Durée: 11 h et 33 min
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Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.
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A Must-Have for Writers
- Écrit par redbird97 le 2022-05-20
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The Business of Being a Writer
- Narrateur(s): Tavia Gilbert
- Durée: 11 h et 33 min
- Date de publication: 2019-03-26
- Langue: Anglais
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Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Rhyme, Rhetoric and Logic.:Third edition
- How to Write and Speak Better with Classical and Modern Methods.
- Auteur(s): Peter Rogers MD
- Narrateur(s): Peter Rogers MD
- Durée: 9 h et 51 min
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From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered.
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Rhyme, Rhetoric and Logic.:Third edition
- How to Write and Speak Better with Classical and Modern Methods.
- Narrateur(s): Peter Rogers MD
- Durée: 9 h et 51 min
- Date de publication: 2018-07-04
- Langue: Anglais
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From Plato to present, the wisdom of the western world in writing is summarized. Oratory is also covered....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Auteur(s): Sinan Aral
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress.
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The Hype Machine
- How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
- Narrateur(s): Mike Chamberlain
- Durée: 14 h et 38 min
- Date de publication: 2020-09-15
- Langue: Anglais
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Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....
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Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Auteur(s): Dade Hayes, Dawn Chmielewski
- Narrateur(s): Will Damron
- Durée: 12 h et 24 min
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After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges.
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Binge Times
- Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
- Narrateur(s): Will Damron
- Durée: 12 h et 24 min
- Date de publication: 2022-04-19
- Langue: Anglais
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After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game....
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Prix courant: 32,62$ ou 1 crédit
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Auteur(s): Steve Stoute, Mim Eichler Rivas
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
- Date de publication: 2014-04-03
- Langue: Anglais
- The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Auteur(s): Mark Van Rijmenam
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
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Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.
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Think Bigger
- Developing a Successful Big Data Strategy for Your Business
- Narrateur(s): Erik Synnestvedt
- Durée: 9 h et 8 min
- Date de publication: 2014-04-18
- Langue: Anglais
- Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Auteur(s): Henrik Rodgers
- Narrateur(s): Ken Harrington
- Durée: 1 h et 54 min
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.
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The Power of Persuasion
- Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
- Narrateur(s): Ken Harrington
- Durée: 1 h et 54 min
- Date de publication: 2019-10-28
- Langue: Anglais
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If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Auteur(s): Scott Jeffrey Miller
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.
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Marketing Mess to Brand Success
- 30 Challenges to Transform Your Organization's Brand (and Your Own)!
- Narrateur(s): Scott Jeffrey Miller
- Durée: 7 h et 58 min
- Date de publication: 2021-06-22
- Langue: Anglais
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One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned.....
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Prix courant: 22,26$ ou 1 crédit
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Auteur(s): Renee Evenson
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
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Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.
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Customer Service Training 101
- Quick and Easy Techniques That Get Great Results, Third Edition
- Narrateur(s): Sandra Burr
- Durée: 6 h et 40 min
- Date de publication: 2017-12-12
- Langue: Anglais
- Customer service skills are essential to the success of your company. This popular crash course equips you and your employees to excel in this important role....
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Prix courant: 26,00$ ou 1 crédit
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Auteur(s): Elise Hu
- Narrateur(s): Elise Hu
- Durée: 8 h et 21 min
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K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.
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absolutely a must read
- Écrit par Amazon Customer le 2023-08-20
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Narrateur(s): Elise Hu
- Durée: 8 h et 21 min
- Date de publication: 2023-05-23
- Langue: Anglais
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An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....
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Prix courant: 23,99$ ou 1 crédit
Prix réduit: 23,99$ ou 1 crédit
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Technical Writing for Dummies, 2nd Edition
- Auteur(s): Sheryl Lindsell-Roberts
- Narrateur(s): Emily Durante
- Durée: 7 h et 58 min
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Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.
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Technical Writing for Dummies, 2nd Edition
- Narrateur(s): Emily Durante
- Durée: 7 h et 58 min
- Date de publication: 2023-09-26
- Langue: Anglais
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Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more....
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Prix courant: 27,83$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Version intégrale
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Histoire
If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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