Business Research
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Auteur(s): Julie Broad
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer’s guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.
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Self-Promote & Succeed
- The No Boring Books Way to Build Your Brand, Attract Your Audience, and Market Your Non-Fiction Book
- Narrateur(s): Julie Broad
- Durée: 7 h et 33 min
- Date de publication: 2023-12-03
- Langue: Anglais
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It’s time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for....
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Prix courant: 25,00$ ou 1 crédit
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Auteur(s): John Kay, Mervyn King
- Narrateur(s): Roger Davis
- Durée: 15 h et 50 min
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices. Behavioral economics questioned how far people are rational, pointing to the cognitive biases that seem to describe actual behavior.
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Overly technical and quite a boring read
- Écrit par Paul B le 2024-02-06
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Radical Uncertainty
- Decision-Making Beyond the Numbers
- Narrateur(s): Roger Davis
- Durée: 15 h et 50 min
- Date de publication: 2020-03-17
- Langue: Anglais
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Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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The Complete Guide to Copywriting
- Auteur(s): Tony Lavoiser
- Narrateur(s): Sam Slydell
- Durée: 4 h et 12 min
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This is a book for anyone writing or approving copy: copywriters, account managers, creative directors, freelance writers, and advertising managers. Even entrepreneurs and managers of the brand. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention - and sell more products.
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The Complete Guide to Copywriting
- Narrateur(s): Sam Slydell
- Durée: 4 h et 12 min
- Date de publication: 2019-10-17
- Langue: Anglais
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This book is aimed at starting copywriting students and business owners who want better results through effective copywriting skills and best practices. Especially now that a lot of marketing is going on in social media, email, our websites - writing effective copy is a must to prosper....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Walking Papers
- The Accident That Changed My Life, and the Business That Got Me Back on My Feet
- Auteur(s): Francesco Clark
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 7 min
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Francesco Clark was a 24-year-old with a bright future when he went to the Hamptons for the weekend. A nocturnal dive into the pool's shallow end changed everything. Paralyzed from the neck down, doctors announced that he'd never move from his bed or breathe without assistance. But Francesco fought back....
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Walking Papers
- The Accident That Changed My Life, and the Business That Got Me Back on My Feet
- Narrateur(s): Kirby Heyborne
- Durée: 7 h et 7 min
- Date de publication: 2010-09-07
- Langue: Anglais
- Francesco Clark was a 24-year-old with a bright future when he went to the Hamptons for the weekend. A nocturnal dive into the pool's shallow end changed everything....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Auteur(s): David H. DeWolf, Jessica S. Hall
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you’ll need to revitalize your company’s methodologies, reframe its culture, and help your company thrive in the digital marketplace.
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The Product Mindset
- Succeed in the Digital Economy by Changing the Way Your Organization Thinks
- Narrateur(s): David H. DeWolf, Jessica S. Hall
- Durée: 3 h et 47 min
- Date de publication: 2019-08-30
- Langue: Anglais
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The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders....
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Prix courant: 18,74$ ou 1 crédit
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Auteur(s): Michael J. Silverstein, Abheek Singhi, Carol Liao, Autres
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
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You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.
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The $10 Trillion Prize
- Captivating the Newly Affluent in China and India
- Narrateur(s): Don Hagen
- Durée: 11 h et 31 min
- Date de publication: 2013-02-06
- Langue: Anglais
- You've heard of the burgeoning consumer markets in China and India that are driving the world economy....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Auteur(s): Pooja Agnihotri
- Narrateur(s): Andrew Doyle
- Durée: 48 min
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The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success. One of the quotes from his book reads, “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” That translates to business as, “If you know yourself, your customers, and your competitors, you need not fear about your business anymore.” But how can entrepreneurs and business owners do that? The answer is market research.
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Market Research Like a Pro
- The Easiest Guide to Market Research
- Narrateur(s): Andrew Doyle
- Durée: 48 min
- Date de publication: 2021-10-11
- Langue: Anglais
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The wisdom from Sun Tzu's world-famous book, The Art of War, has been widely applied by many top-class CEOs to drive their businesses to success....
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Prix courant: 7,00$ ou 1 crédit
Prix réduit: 7,00$ ou 1 crédit
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The Art of the Click
- How to Harness the Power of Direct-Response Copywriting and Make More Sales
- Auteur(s): Glenn Fisher
- Narrateur(s): Ian Pringle
- Durée: 5 h et 39 min
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Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.
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The Art of the Click
- How to Harness the Power of Direct-Response Copywriting and Make More Sales
- Narrateur(s): Ian Pringle
- Durée: 5 h et 39 min
- Date de publication: 2019-07-30
- Langue: Anglais
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Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? Listen to find out more....
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Prix courant: 25,00$ ou 1 crédit
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Personal History
- A Memoir
- Auteur(s): Katharine Graham
- Narrateur(s): Katharine Graham
- Durée: 2 h et 52 min
- Version abrégée
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.
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Love her story!
- Écrit par Julia Lobacheva le 2020-10-19
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Personal History
- A Memoir
- Narrateur(s): Katharine Graham
- Durée: 2 h et 52 min
- Date de publication: 2015-12-08
- Langue: Anglais
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling....
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Prix courant: 17,48$ ou 1 crédit
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Auteur(s): Brian Solis
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
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Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.
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What's the Future of Business
- Changing the Way Businesses Create Experiences
- Narrateur(s): Sean Pratt
- Durée: 4 h et 7 min
- Date de publication: 2014-03-14
- Langue: Anglais
- What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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The Brain Advantage
- Become a More Effective Business Leader Using the Latest Brain Research
- Auteur(s): Madeleine L. Van Hecke, Lisa P. Callahan, Brad Kolar, Autres
- Narrateur(s): Erik Synnestvedt
- Durée: 8 h et 27 min
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Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource - their own brain. But how true is that? The more we understand about how the brain works, the clearer it becomes that our brain often kicks in before we do.
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The Brain Advantage
- Become a More Effective Business Leader Using the Latest Brain Research
- Narrateur(s): Erik Synnestvedt
- Durée: 8 h et 27 min
- Date de publication: 2013-01-22
- Langue: Anglais
- Business leaders are in charge. They are in charge of people, of budgets, of production lines. Most leaders also believe that they are in charge of their greatest resource -their own brain....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Write Publish Launch
- Auteur(s): Dave Thompson
- Narrateur(s): Dave Thompson
- Durée: 3 h et 16 min
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It’s time for you to write, publish, and launch your inspirational best seller. Dave’s Write Publish Launch system has been used by hundreds of authors to write their book in a week, publish a high-quality book six weeks later, and become an international Amazon best seller. He shows entrepreneurs how to expand their reach, authority, influence, and impact using a best-selling book.
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Easy Listen but Nothing Revolutionary
- Écrit par TIM le 2022-01-17
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Write Publish Launch
- Narrateur(s): Dave Thompson
- Durée: 3 h et 16 min
- Date de publication: 2020-11-06
- Langue: Anglais
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It’s time for you to write, publish, and launch your inspirational best seller....
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Prix courant: 17,50$ ou 1 crédit
Prix réduit: 17,50$ ou 1 crédit
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Follow the Feeling
- Brand Building in a Noisy World
- Auteur(s): Kai D. Wright
- Narrateur(s): Kai D. Wright
- Durée: 7 h et 55 min
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In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers listeners one metric that trumps the hundreds entangling brand value, feelings.
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Follow the Feeling was so helpful.
- Écrit par Kaaren le 2020-12-24
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Follow the Feeling
- Brand Building in a Noisy World
- Narrateur(s): Kai D. Wright
- Durée: 7 h et 55 min
- Date de publication: 2019-08-13
- Langue: Anglais
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In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: How do you grow your brand in a noisy world? Find out....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Auteur(s): Joel Waldfogel
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.
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Refutes your intuition and shows its work
- Écrit par Family le 2019-12-26
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
- Date de publication: 2018-11-13
- Langue: Anglais
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In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Writing at Work
- Strategies for Today's Coworkers, Clients, and Customers
- Auteur(s): Natasha Terk
- Narrateur(s): Jesse Vilinsky
- Durée: 1 h et 20 min
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Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher.
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Writing at Work
- Strategies for Today's Coworkers, Clients, and Customers
- Narrateur(s): Jesse Vilinsky
- Durée: 1 h et 20 min
- Date de publication: 2018-10-30
- Langue: Anglais
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Writing at Work covers everything professionals need to know about writing on the job today. HR and L&D managers can use this new course to train experienced employees who already know the basics of business writing but could use a refresher....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Auteur(s): Libby Gill
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Version intégrale
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Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
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Capture the Mindshare and the Market Share will Follow
- The Art and Science of Building Brands
- Narrateur(s): Libby Gill
- Durée: 6 h et 9 min
- Date de publication: 2013-08-06
- Langue: Anglais
- Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Auteur(s): Patricia Fry
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
- Version intégrale
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A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.
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Talk Up Your Book
- How to Sell Your Book Through Public Speaking, Interviews, Signings, Festivals, Conferences, and More
- Narrateur(s): Carol Kilgore
- Durée: 8 h et 28 min
- Date de publication: 2013-01-27
- Langue: Anglais
- A unique and significant guide to selling more books through personal appearances and online interviews....
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Prix courant: 26,40$ ou 1 crédit
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What Women Want
- The Global Marketplace Turns Female Friendly
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
- Version intégrale
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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Influencing the World
- Écrit par Amazon Customer le 2023-01-04
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
- Date de publication: 2011-04-27
- Langue: Anglais
- Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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Consumer Experiences and Emotion Management
- Auteur(s): Avinash Kapoor, Naresh Malhotra - editor
- Narrateur(s): Adam Lofbomm
- Durée: 4 h et 41 min
- Version intégrale
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Au global
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Performance
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Histoire
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.
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Consumer Experiences and Emotion Management
- Narrateur(s): Adam Lofbomm
- Durée: 4 h et 41 min
- Date de publication: 2020-09-08
- Langue: Anglais
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The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures....
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