Business Research
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Auteur(s): Will Leach
- Narrateur(s): Mike Rylander
- Durée: 4 h et 46 min
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To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors - a process called behavior design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing listeners to temporary moments of influence called mindstates.
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Marketing to Mindstates
- The Practical Guide to Applying Behavior Design to Research and Marketing
- Narrateur(s): Mike Rylander
- Durée: 4 h et 46 min
- Date de publication: 2021-07-15
- Langue: Anglais
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With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Making Words Work
- A Practical Guide to Writing Powerful Content
- Auteur(s): Kim Scaravelli
- Narrateur(s): Susanna Burney
- Durée: 3 h et 41 min
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Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.
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Making Words Work
- A Practical Guide to Writing Powerful Content
- Narrateur(s): Susanna Burney
- Durée: 3 h et 41 min
- Date de publication: 2022-06-23
- Langue: Anglais
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Kim Scaravelli has been writing online content for over 20 years. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Auteur(s): Bob Nease PhD
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
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As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
- Date de publication: 2016-01-27
- Langue: Anglais
- Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions....
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Prix courant: 21,30$ ou 1 crédit
Prix réduit: 21,30$ ou 1 crédit
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Auteur(s): Donald Miller
- Durée: 7 h
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New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses in this new edition of his bestselling book. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- Durée: 7 h
- Date de publication: 2025-01-07
- Langue: Anglais
- New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses in this new edition of his bestselling book.
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Prix courant: 23,94$ ou 1 crédit
Prix réduit: 23,94$ ou 1 crédit
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The Poets & Writers Complete Guide to Being a Writer
- Everything You Need to Know About Craft, Inspiration, Agents, Editors, Publishing, and the Business of Building a Sustainable Writing Career
- Auteur(s): Kevin Larimer, Mary Gannon
- Narrateur(s): Samantha Desz, Kevin Larimer - introduction, Mary Gannon - introduction
- Durée: 14 h et 39 min
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For 50 years, writers at every stage of their careers have turned to the literary nonprofit organization Poets & Writers and its award-winning magazine for resources to foster their professional development, from writing prompts and tips on technique to informative interviews with published authors, literary agents, and editors. But never before has Poets & Writers marshalled its 50 years’ worth of knowledge to create an authoritative guide for writers that answers every imaginable question about craft and career - until now.
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The Poets & Writers Complete Guide to Being a Writer
- Everything You Need to Know About Craft, Inspiration, Agents, Editors, Publishing, and the Business of Building a Sustainable Writing Career
- Narrateur(s): Samantha Desz, Kevin Larimer - introduction, Mary Gannon - introduction
- Durée: 14 h et 39 min
- Date de publication: 2020-04-07
- Langue: Anglais
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The definitive source of information, insight, inspiration, and advice for creative writers from the nation’s largest and most trusted organization for writers, Poets & Writers....
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Prix courant: 29,31$ ou 1 crédit
Prix réduit: 29,31$ ou 1 crédit
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Votre Business Plan d'Auteur
- Propulsez votre carrière d'auteur au niveau supérieur
- Auteur(s): Joanna Penn
- Narrateur(s): Eva Landolt
- Durée: 2 h et 18 min
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Ceux qui n'ont pas d'objectifs ne risquent pas de les atteindre. Si vous voulez vivre de vos écrits, avoir un plan pour y arriver vous permettra d'y arriver plus vite. Vous êtes un auteur. Vous transformez les pensées dans votre tête en actifs de propriété intellectuelle de valeur. Vous comprenez à quel point le mot écrit peut être puissant. Il est maintenant temps d'utiliser vos mots pour créer un business plan afin de faire passer votre carrière d'écrivain à l'étape suivante, quelle que soit votre situation.
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Votre Business Plan d'Auteur
- Propulsez votre carrière d'auteur au niveau supérieur
- Narrateur(s): Eva Landolt
- Durée: 2 h et 18 min
- Date de publication: 2021-07-29
- Langue: Français
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Ceux qui n'ont pas d'objectifs ne risquent pas de les atteindre. Si vous voulez vivre de vos écrits, avoir un plan pour y arriver vous...
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- Auteur(s): Terry Szuplat
- Narrateur(s): Sean Patrick Hopkins
- Durée: 9 h et 30 min
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As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.
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Say It Well
- Find Your Voice, Speak Your Mind, Inspire Any Audience
- Narrateur(s): Sean Patrick Hopkins
- Durée: 9 h et 30 min
- Date de publication: 2024-09-17
- Langue: Anglais
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One of Barack Obama’s longest-serving speechwriters reveals the public speaking lessons that will help you become a more confident and compelling communicator and leader.
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Prix courant: 38,59$ ou 1 crédit
Prix réduit: 38,59$ ou 1 crédit
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The Murder Business
- How the Media Turns Crime into Entertainment and Subverts Justice
- Auteur(s): Mark Fuhrman
- Narrateur(s): Kirby Heyborne
- Durée: 6 h et 19 min
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Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible and put the guilty behind bars. The media want a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama, drop by bloody drop, in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, and even then break them or find ways to work loopholes into them.
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The Murder Business
- How the Media Turns Crime into Entertainment and Subverts Justice
- Narrateur(s): Kirby Heyborne
- Durée: 6 h et 19 min
- Date de publication: 2009-11-13
- Langue: Anglais
- Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible; the media want a case to drag on as long as humanly possible....
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Prix courant: 23,18$ ou 1 crédit
Prix réduit: 23,18$ ou 1 crédit
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Work at Home as a Content Writer
- The Quick Start Guide
- Auteur(s): Maire Brody
- Narrateur(s): Mary Harrison
- Durée: 25 min
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Content writing for businesses and websites is one of the simplest ways to make money working at home. It's something you can do part-time or full-time from any location. This guide covers all of the basics for getting started such as what to write about, where to find jobs, how to negotiate rates, and how to overcome writer's block.
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Work at Home as a Content Writer
- The Quick Start Guide
- Narrateur(s): Mary Harrison
- Durée: 25 min
- Date de publication: 2020-09-25
- Langue: Anglais
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Content writing for businesses and websites is one of the simplest ways to make money working at home. This guide covers all of the basics for getting started such as what to write about, where to find jobs, how to negotiate rates, and how to overcome writer's block....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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From Your Head to Their Hands
- How to Write, Publish, and Market Training Manuals for Historical Martial Artists
- Auteur(s): Guy Windsor
- Narrateur(s): Guy Windsor
- Durée: 2 h et 37 min
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Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income. So he is expert in writing, publishing, and marketing books for historical martial artists, and in this book he’ll teach you how to do it. The goal of training manuals is to teach skills.
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From Your Head to Their Hands
- How to Write, Publish, and Market Training Manuals for Historical Martial Artists
- Narrateur(s): Guy Windsor
- Durée: 2 h et 37 min
- Date de publication: 2024-03-25
- Langue: Anglais
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Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Entrepreneur to Author
- 5 Steps to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business
- Auteur(s): Scott A. MacMillan
- Narrateur(s): Mike Manz
- Durée: 7 h
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Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business.
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Entrepreneur to Author
- 5 Steps to Writing and Publishing a Nonfiction Book That Builds Authority and Grows Your Business
- Narrateur(s): Mike Manz
- Durée: 7 h
- Date de publication: 2021-02-18
- Langue: Anglais
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Small business owners are struggling to stand out in authority-driven fields. They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business....
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Prix courant: 15,10$ ou 1 crédit
Prix réduit: 15,10$ ou 1 crédit
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Auteur(s): Jeff Fromm, Marissa Vidler
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.
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Millennials with Kids
- Marketing to This Powerful and Surprisingly Different Generation of Parents
- Narrateur(s): Sean Pratt, Marguerite Gavin
- Durée: 5 h et 43 min
- Date de publication: 2015-07-31
- Langue: Anglais
- While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. This massive cohort are entering their prime consumer years....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Auteur(s): Dane Knighton
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters. It - and only it – enables you to sell almost anything to anyone (even if you’re selling a “commodity product” or in a competitive niche). It is all possible because of the the new theory “TOC”.
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The Forbidden Secret of Copywriting
- The Underground Secret to Sell Millions and See a Surge of New Customers
- Narrateur(s): Dane Knighton
- Durée: 6 h et 8 min
- Date de publication: 2020-12-18
- Langue: Anglais
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Nine out of 10 people who bought other editions of this book consider this a “paradigm shift”. But it’s still a “best kept secret” – by a small handful of world class copywriters....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Auteur(s): Jon Picoult
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with - not just shaping their experiences, but also shaping their memories.
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Great info but too much blah blah
- Écrit par Steve le 2022-12-12
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From Impressed to Obsessed
- 12 Principles for Turning Customers and Employees into Life-Long Fans
- Narrateur(s): Jon Picoult
- Durée: 8 h et 58 min
- Date de publication: 2022-01-18
- Langue: Anglais
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If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Auteur(s): Gary Henderson
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app.
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The definitive guide for Creators on Clubhouse
- Écrit par David Wedemire le 2021-12-09
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
- Date de publication: 2021-12-07
- Langue: Anglais
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app....
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Prix courant: 10,49$ ou 1 crédit
Prix réduit: 10,49$ ou 1 crédit
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Personal History
- A Memoir
- Auteur(s): Katharine Graham
- Narrateur(s): Katharine Graham
- Durée: 2 h et 52 min
- Version abrégée
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.
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Love her story!
- Écrit par Julia Lobacheva le 2020-10-19
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Personal History
- A Memoir
- Narrateur(s): Katharine Graham
- Durée: 2 h et 52 min
- Date de publication: 2015-12-08
- Langue: Anglais
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- Auteur(s): Jon Binder
- Narrateur(s): Jon Binder
- Durée: 3 h et 14 min
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UX Management Methods is a guide for how to lead your UX team to greatness. Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics. If you want to sharpen your user experience leadership skills and build a strong team of talented experts, then you can begin learning UX management methods today.
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UX Management Methods
- A User Experience Design Leadership Guide for Beginners: How to Lead UX Designers or Master the UX Research Lifecycle as a Team of One
- Narrateur(s): Jon Binder
- Durée: 3 h et 14 min
- Date de publication: 2021-12-23
- Langue: Anglais
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Learn proven methods for hiring, managing, motivating, and aligning your UX team. Use these insights to focus your team with a road map of key deliverables, present actionable findings to stakeholders, and measure your team's success and return on investment with analytics....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Auteur(s): Dr. Kelly Henry
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Version intégrale
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Histoire
This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Date de publication: 2021-01-28
- Langue: Anglais
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This book is not just about customer service. It's about how to run and sustain a successful business.....
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Prix courant: 15,14$ ou 1 crédit
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Too Good to Be True
- The Rise and Fall of Bernie Madoff
- Auteur(s): Erin Arvedlund
- Narrateur(s): Karen White
- Durée: 12 h et 57 min
- Version intégrale
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Au global
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Performance
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Histoire
Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions surrounding the collapse of his Ponzi scheme.
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Too much detail
- Écrit par don le 2019-10-12
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Too Good to Be True
- The Rise and Fall of Bernie Madoff
- Narrateur(s): Karen White
- Durée: 12 h et 57 min
- Date de publication: 2009-11-16
- Langue: Anglais
- Erin Arvedlund, the financial reporter who questioned the amazing returns of Bernie Madoff's hedge funds way back in 2001, traces the life of the infamous swindler and addresses the tough questions....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 32,41$ ou 1 crédit
Prix réduit: 32,41$ ou 1 crédit
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