Business Steps

A practical guide to sales lead generation for marketing managers, sales leaders, owners & operators of B2B companies. We wrote this book because there’s an epidemic of imposter syndrome in marketing and sales professionals working in business-to-business (B2B). It was there when we started in B2B marketing 20+ years ago and it’s here today. We felt it at the beginning. And the feeling took years to overcome.

Are you held back by limiting beliefs, negative thought patterns, and a fear of failure? Dive deep into Gabrielle Townsend's transformative audiobook and journey from a fixed mindset to a growth mindset. Let her soothing narration guide you through powerful insights, making each step tangible and actionable....

Talent and intellect are undoubtedly valuable assets, and luck may have played a role as well. However, today's successful people have mastered the skill of creating and then attaining goals. The good news is that the capacity to behave intentionally and achieve your goals can be learned. Patrick Drechsler explains how in this book. In a method that has been tried and proven many times, he leads listeners on an exhilarating trip in four phases, at the conclusion of which they may finally fulfill their own goals.

Perhaps you find it difficult to address issues or excess workload with your manager, leading to working yourself to your limits before suffering burnout. Or maybe you have a member of your team or a friend that is struggling with burnout at work, and you want to learn how you can help them.

The Transfer of Emotion details exactly how you can build a strong emotional connection between your prospect and the product, or service, you are offering. It reveals the necessary steps in which any salesperson can dramatically increase their sales and build mutually beneficial relationships between themselves and their prospects.

Success in any endeavour can be achieved in just six essential steps. With these six steps, anyone can consciously elevate their life beyond their wildest expectations. Alon Ulman knows how unexpected life can be. In a plane above the Mediterranean Sea, Alon suddenly found he couldn’t breathe. After landing he was rushed to hospital where his survival from a spontaneous collapsed lung was deemed a medical miracle. A few years later Alon would complete the famously gruelling Ironman.

In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

With more than two decades of experience working with hundreds of thousands of women and clients including eBay, GM, Microsoft, and more, Be Leaderly CEO Jo Miller has the strategies, stories, and research to help women shift their focus from doing to leading. In Woman of Influence, she provides a practical, hands-on road map that walks you through nine specific steps to build your brand, establish your legacy, and thrive.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

How can we cut the clutter and busy work from our agenda and only experience our best and most important moments? Molly Fletcher has the answer! Premier sports agent turned speaker and CEO, Molly has seen how the elite performers of our time focus their energy to create results. In The Energy Clock, she shares the practical tools you and your team need to prioritize your time and achieve a mindset that can withstand pressure.

RAISE Your Value is the ultimate guide to elevating Architecture and Engineering firms out of the trap of commoditization. Learn how to Uncover Hidden Value, Design a Winning Advantage, and Charge More. As your firm pursues business, your staff must navigate difficult conversations around fees and pricing every day. Pressures from existing and potential new clients to lower fees often force your team to give away profits and avoid asking for change orders to get the work and “be competitive.”

International best-selling author, speaker, and top 100 entrepreneurship host of EAinterviews Mario Fachini reveals to you over a decade’s worth of book publishing strategy experienced from helping hundreds of authors with their launches, plus five of his own books.

B2B Sales Secrets is a step-by-step guide that turns your walls and roadblocks into doors filled with opportunities. Whether you’re a business leader, entrepreneur, or a sales professional, if you’re selling to other businesses, there are a few methods that work, and there are many methods that don’t.

The First 90 Days: Setting Yourself Up for Success in Six Steps is a must-listen book for anyone starting a new role, seeking to maximize their impact and set themselves up for long-term success. This comprehensive guide provides a clear roadmap for navigating the critical first three months of any new position, offering practical advice and strategies for making a positive impact quickly and effectively.

Zero-Based Budgeting (ZBB) is making a comeback and has made it to the top of the list of most adopted management tools among executives in leading global organizations. As we enter an unprecedented era of economic unpredictability, disruptive technologies, globalization, and fierce competition, companies are increasingly finding themselves in search of money to invest in new initiatives which have caused a resurgence in ZBB as a tool of choice among executives.

In "How to Argue like a Journalist," Peter E. Grey offers a prescriptive, well-structured guide that empowers you to communicate persuasively in any situation. This practical audiobook is filled with step-by-step techniques you can apply immediately.

If you’re suffering from a crisis of meaning, you’re not alone. In this powerful new book, future strategist John Sanei shares how he found ways to cope with the uncertainty that has been all around us in the past two years. Lockdown meant his career came to a screeching halt. He was living with his parents and then had to battle loneliness until he started to reassess who he was and what he wanted from life.

Forgiveness will heal you, free you, and catapult your life into a completely new territory of blessings and miracles. This comprehensive guide offers a step-by-step approach to forgiveness with the spiritual foundation that is necessary for ultimate healing. Follow the 10 easy steps to become stronger and more compassionate.

Suresh Iyengar is a profitability coach who collaborates with CEOs, entrepreneurs, executives, and business owners to uncover hidden profits and create new wealth from private profitability coaching. After spending nearly two decades in multimillion-dollar companies, Suresh knows exactly what drives business growth, profits, and sales–and it’s not abstract ideas. It’s how you craft your detailed plan and carry it out, quickly building loyal fans for your goods and services.

In this audiobook, you will learn the secrets to manifesting your dreams through your thoughts and attitude. By changing the way you think and attitude you use while thinking, you can succeed where so many others have failed. It’s not complex and anyone can do it. All you need are the four principles.