Business Strategy

In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Here's how you can increase and sustain organic revenue and profit growth, whether you're running an entire company or in your first management job. Over the past seven years, Procter & Gamble has tripled profits; improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

The Real Business of Blockchain is one of the first audiobooks on this transformative technology written for business leaders. Authors David Furlonger and Christophe Uzureau - both of Gartner, the world-renowned research and advisory company - will help you: assess how blockchain will impact your business by cutting through the hype and finding the real story; explore the value proposition that blockchain technologies offer; make smart near- and mid-term investments in your blockchain strategy; and position you and your organization in a new competitive landscape in the future.

Machiavellians may not get to heaven, but on earth they have a definite edge on the competition. In this pithy and discretely vicious guide, Stanley Bing shows how the Florentine master statesman and political thinker would handle today's myriad corporate challenges, seize the future by the throat, and make it cough up money, power, and superior office space. So, what exactly would Machiavelli do?

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

We are in the midst of an unprecedented degree of technology-driven change at the same time that society faces challenges more complex than our organizations and we as individuals have been prepared to handle. Autonomous Transformation: Creating a More Human Future in the Era of Artificial Intelligence is for leaders who want to create a better future within this context of change and supplies a balance of historical and theoretical context with practical frameworks for beginning to create a more human future today.

David Portney teaches you how to ace difficult job interviews.

Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

Many aspire to become successful in the tedious game which we call the stock market. In this guide, the basics as well as the ins and the outs of the stock market will be discussed as a way to inform the listeners and allow them to make well-informed decisions on how to invest. Investing can be a hard and stressful task to get a grasp of, which is why this guide is made for beginners who are just getting started.

Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you're simply interested in the subject.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

We all use strategy in our everyday lives—whether in business, sports, games, pursuing a potential partner, politics, arms races, peace negotiations, or even personal disagreements. This book distills twelve years of research, interviews, and analysis into a comprehensive guide on the essence of strategy. It concisely outlines the most critical elements of strategy and presents over 300 real-world examples of strategic and tactical applications.

From the New York Times best-selling author of Reverse Innovation, Vijay Govindarajan, comes a new, comprehensive playbook for developing your corporate strategy for the future.

In The Sale, bestselling author Jon Gordon and rising star Alex Demczak deliver an invaluable lesson about what matters most in life and work and how to achieve it. The book teaches four lessons about integrity in order to create lasting success.

This audiobook focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the listener with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.

In their new book, Paul Leinwand and Mahadeva Matt Mani, both members of the PwC US partnership and the Strategy & Global team, help leaders navigate these profound and historical shifts and provide a road map for reshaping their companies. Building on major new body of research, along with case studies of companies on the vanguard of this major shift, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

This bold, wide-ranging collection brings together some of the most noted military minds, past and present, to examine the crucial role of leadership in combat. Written while Christopher Kolenda was a faculty member in the history department at West Point, it covers both classic and modern concepts of leadership and uses case studies from Alexander the Great through World War II to illustrate principles of leadership in concrete historical contexts.

Changemakers is an essential playbook for designers and nondesigners who want to drive change at work, at home, and in their communities. Groundbreaking designers Maria Giudice and Christopher Ireland-armed with insights from some of today's top minds in business, tech, and social justice-offer a pragmatic, people-centered approach to change.