Business Strategy
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Auteur(s): Philip Kotler, Giuseppe Stigliano
- Narrateur(s): Steve Menasche
- Durée: 9 h et 53 min
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In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.
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Redefining Retail
- 10 Guiding Principles for a Post-Digital World
- Narrateur(s): Steve Menasche
- Durée: 9 h et 53 min
- Date de publication: 2024-05-14
- Langue: Anglais
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Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail will also prove invaluable to students of management, marketing, and business administration, as well as anyone with an interest in the evolution of commerce.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Smart Rivals
- How Innovative Companies Play Games That Tech Giants Can't Win
- Auteur(s): Feng Zhu, Bonnie Yining Cao
- Narrateur(s): Cindy Kay
- Durée: 4 h et 22 min
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Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation. In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.
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Smart Rivals
- How Innovative Companies Play Games That Tech Giants Can't Win
- Narrateur(s): Cindy Kay
- Durée: 4 h et 22 min
- Date de publication: 2024-08-20
- Langue: Anglais
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Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.
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A Marketer's Guide to Category Design
- How to Escape the "Better" Trap, Dam the Demand, and Launch a Lightning Strike Strategy
- Narrateur(s): Jason DeFillippo
- Durée: 4 h et 18 min
- Date de publication: 2023-05-12
- Langue: Anglais
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A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Art of War
- Auteur(s): Sun Tzu
- Narrateur(s): Paul Stefano
- Durée: 1 h et 11 min
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The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world. It is the first and one of the most successful works on strategy and has had a huge influence on Eastern and Western military thinking, business tactics, and beyond. Sun Tzu was the first to recognize the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment.
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The Art of War
- Narrateur(s): Paul Stefano
- Durée: 1 h et 11 min
- Date de publication: 2023-08-14
- Langue: Anglais
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The Art of War will teach you to conquer your opponents and gain a loyal following. It is one of the oldest books on military strategy in the world....
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Prix courant: 1,43$ ou 1 crédit
Prix réduit: 1,43$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Growth IQ
- Get Smarter About the Choices That Will Make or Break Your Business
- Auteur(s): Tiffani Bova
- Narrateur(s): Tiffani Bova
- Durée: 9 h et 55 min
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Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just 10 simple - but easily misunderstood - paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.
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Growth IQ
- Get Smarter About the Choices That Will Make or Break Your Business
- Narrateur(s): Tiffani Bova
- Durée: 9 h et 55 min
- Date de publication: 2018-08-14
- Langue: Anglais
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Do you know the best way to drive your company's growth? If not, it's time to boost your growth IQ....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
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The Winning Link
- A Proven Process to Define, Align, and Execute Strategy at Every Level
- Auteur(s): Billy Ray Taylor
- Narrateur(s): Scott R. Pollak
- Durée: 4 h et 5 min
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You have a great product. You have top-notch talent. You have a process that’s been carefully mapped out. So, what’s missing? Executive, speaker, and leadership authority Billy Ray Taylor points to a lack of clarity on strategy that makes it impossible for your employees to understand how their activities fit within the company’s overall vision and to take true ownership of their careers. In this groundbreaking guide, Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.
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The Winning Link
- A Proven Process to Define, Align, and Execute Strategy at Every Level
- Narrateur(s): Scott R. Pollak
- Durée: 4 h et 5 min
- Date de publication: 2024-07-24
- Langue: Anglais
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Billy Ray Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Prix courant: 25,00$ ou 1 crédit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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Competitive Strategy
- What Is Strategy
- Auteur(s): Michael Porter
- Narrateur(s): Deaver Brown
- Durée: 1 h et 33 min
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This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.
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Competitive Strategy
- What Is Strategy
- Narrateur(s): Deaver Brown
- Durée: 1 h et 33 min
- Date de publication: 2010-11-02
- Langue: Anglais
- This audiobook was created based on Michael Porter's landmark book Competitive Strategy....
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Prix courant: 3,75$ ou 1 crédit
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Driving Digital Strategy
- A Guide to Reimagining Your Business
- Auteur(s): Sunil Gupta
- Narrateur(s): Daniel Henning
- Durée: 7 h et 53 min
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Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.
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Driving Digital Strategy
- A Guide to Reimagining Your Business
- Narrateur(s): Daniel Henning
- Durée: 7 h et 53 min
- Date de publication: 2020-11-24
- Langue: Anglais
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Digital transformation is no longer news - it's a necessity....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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How to Start a Vending Machine Business
- The Complete Guide to Starting, Growing, and Running a Profitable Vending Machine Business Startup with Low Budget in 2022 (30-Day Strategy)
- Auteur(s): John Russel
- Narrateur(s): Ben Harold
- Durée: 3 h
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This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind!
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How to Start a Vending Machine Business
- The Complete Guide to Starting, Growing, and Running a Profitable Vending Machine Business Startup with Low Budget in 2022 (30-Day Strategy)
- Narrateur(s): Ben Harold
- Durée: 3 h
- Date de publication: 2023-04-05
- Langue: Anglais
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This book will take you from knowing nothing about the vending machine business to learning more about it than most people running an already successful business of this kind....
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Prix courant: 14,01$ ou 1 crédit
Prix réduit: 14,01$ ou 1 crédit
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Business Plan: A Guide to Planning the Strategy of a Successful Business with a Winning Business Plan
- Auteur(s): Travis Goleman
- Narrateur(s): Jessica Budreau
- Durée: 58 min
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Are you trying to start a business, and not sure how to write a business plan? This audiobook will teach you how to create a winning business plan! So what are you waiting for? Get this audiobook now, and start creating a great business plan for your business today.
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Business Plan: A Guide to Planning the Strategy of a Successful Business with a Winning Business Plan
- Narrateur(s): Jessica Budreau
- Durée: 58 min
- Date de publication: 2018-01-24
- Langue: Anglais
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Are you trying to start a business, and not sure how to write a business plan? This audiobook will teach you how to create a winning business plan....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Personalized
- Customer Strategy in the Age of AI
- Auteur(s): Mark Abraham, David C. Edelman
- Narrateur(s): Christopher Douyard
- Durée: 7 h
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Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
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Personalized
- Customer Strategy in the Age of AI
- Narrateur(s): Christopher Douyard
- Durée: 7 h
- Date de publication: 2024-11-05
- Langue: Anglais
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Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
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Prix courant: 21,92$ ou 1 crédit
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First Man In
- Leading from the Front
- Auteur(s): Ant Middleton
- Narrateur(s): Ant Middleton
- Durée: 6 h et 59 min
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No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership. In First Man In, he shares the core lessons he’s learned over the course of his fascinating, exhilarating life. Special forces training is no walk in the park. The rules are strict, and they make sure you learn the hard way, pushing you beyond the limits of what is physically possible. There is no mercy. Even when you are bleeding and broken, to admit defeat is failure.
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A must have audiobook!
- Écrit par CL Parsons le 2023-01-09
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First Man In
- Leading from the Front
- Narrateur(s): Ant Middleton
- Durée: 6 h et 59 min
- Date de publication: 2018-07-12
- Langue: Anglais
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No one is born a leader. But through sheer determination and by confronting life’s challenges, Ant Middleton has come to know the meaning of true leadership....
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Prix courant: 23,21$ ou 1 crédit
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Your Strategy Needs a Strategy
- How to Choose and Execute the Right Approach
- Auteur(s): Martin Reeves, Knut Haanaes, Janmejaya Sinha
- Narrateur(s): Jeffrey Schmidt
- Durée: 6 h et 52 min
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In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right.
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a must read
- Écrit par Moises le 2023-06-16
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Your Strategy Needs a Strategy
- How to Choose and Execute the Right Approach
- Narrateur(s): Jeffrey Schmidt
- Durée: 6 h et 52 min
- Date de publication: 2023-03-07
- Langue: Anglais
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In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company....
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Prix courant: 21,92$ ou 1 crédit
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The Problem with Change
- And the Essential Nature of Human Performance
- Auteur(s): Ashley Goodall
- Narrateur(s): Ashley Goodall
- Durée: 7 h et 58 min
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Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking. Whether it’s a merger or re-org or a new office layout, change has become the ultimate easy button for leaders, who pursue it with abandon, unleashing a torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.
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The Problem with Change
- And the Essential Nature of Human Performance
- Narrateur(s): Ashley Goodall
- Durée: 7 h et 58 min
- Date de publication: 2024-05-07
- Langue: Anglais
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Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking....
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Prix courant: 25,24$ ou 1 crédit
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Dialogue
- The Art of Thinking Together
- Auteur(s): William Isaacs
- Narrateur(s): Roger Wayne
- Durée: 13 h et 37 min
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Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.
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Dialogue
- The Art of Thinking Together
- Narrateur(s): Roger Wayne
- Durée: 13 h et 37 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways....
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Prix courant: 26,22$ ou 1 crédit
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The Golden Key to Strategy
- 101 Lessons in Winning Small Victories Every Day
- Auteur(s): Gary Gagliardi
- Narrateur(s): Gary Gagliardi
- Durée: 7 h et 19 min
- Version intégrale
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Histoire
This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.
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The Golden Key to Strategy
- 101 Lessons in Winning Small Victories Every Day
- Narrateur(s): Gary Gagliardi
- Durée: 7 h et 19 min
- Date de publication: 2017-01-24
- Langue: Anglais
- This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making....
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