Business Strategy

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Heiress to the nearly 40-billion-dollar L’Oréal fortune, Liliane Bettencourt was the world’s richest woman and the 14th wealthiest person. But her gilded life took a dark yet fascinating turn in the past decade. At 94, she was embroiled in what has been called the Bettencourt Affair, a scandal that dominated the headlines in France. Why? It’s a tangled web of hidden secrets, divided loyalties, frayed relationships, and fractured families, set in the most romantic city - and involving the most glamorous industry - in the world.

Richard H. Lawrence, Jr. founded Overlook Investments in Hong Kong in 1991. Since inception, Overlook has grown at 14.3% per year for three decades a remarkable record of growth that is testament to a consistent ability to find and invest in Asia's best companies. This raises two important questions: How did Overlook achieve its success; and how can Overlook best ensure future success? Now, in a level of detail never before disclosed, Richard and the Overlook executive team turn the lens inward to analyze The Overlook Model.

Managing complex projects can stretch you to the limits. But with a book full of experts coaching you each step of the way, you'll never be baffled, blocked, or misdirected again. Packed with essays and insights from the field's top professionals, The AMA Handbook of Project Management is the resource professionals and students rely on for its practical guidance and big picture overview of the entire field. Whether you need advice keeping projects on track or help preparing for certification, this new edition explains every principle, process, and development.

Laurie Beth Jones, management expert and business consultant extraordinaire, noticed that of the personality/temperament profiles in the market today, none of them provided a tool that was simple, visual, intuitive, and powerful enough to create a shift in thinking as well as relating. So she developed The Path Elements Profile (PEP), which can be used in recruitment, placement, retention, team building, and customer relations as businesses transform many individuals into a harmonizing, humming force for good.

How much tax do small businesses pay? How much should a small business set aside for taxes? Filing taxes is something every enterprise in the United States needs to do, and there is a lot that needs to be discovered in this procedure. It does not remember if you are self-employed or own a restricted liability enterprise (LLC). You want to understand what the difference is concerning taxes and a way to get the maximum from your return.

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

Edwin Lefevre was a stockbroker and an independent investor, as well as a novelist and writer of short stories. This lightly fictionalized account of the career of stock speculator Jesse Livermore was first published in 1923. Now, nearly 100 years later, Reminiscences of a Stock Operator remains highly recommended for an understanding of investment. Lefevre’s trading advice and analyses of market price movements are as relevant today as in 1923.

The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.

The "Step Up, Step Back" approach suggests leaders need to step up and do more than they typically do in the early stages of the change - in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change - again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders.

For the first time in any modern language, a female scholar and translator reimagines The Art of War. Sun Tzu’s ancient book of strategy and psychology has as much to tell us today as when it was first written 2,500 years ago. In a world forever at odds, his rules for anticipating the motivations and strategies of our competitors never cease to inspire leaders of all kinds.

Learn how to analyze a company's financial reports and business, and you can make great returns by buying stocks below their true value. That's the way Warren Buffett made his $96.3 billion. It's the way Peter Lynch took the Fidelity Magellan fund from zero to hero—making a 29 percent annual return and increasing the value of each $1,000 invested in the fund on day one to $28,000 when he retired.

In general, companies decide to begin franchising for one of three reasons: lack of money, people, or time. Opening your own franchise business is a big step for those who choose the venture, and it can be somewhat intimidating. The franchise marketplace is filled with innumerable franchise systems over a vast range of industries.

David Portney teaches you how to ace difficult job interviews.

We all use strategy in our everyday lives—whether in business, sports, games, pursuing a potential partner, politics, arms races, peace negotiations, or even personal disagreements. This book distills twelve years of research, interviews, and analysis into a comprehensive guide on the essence of strategy. It concisely outlines the most critical elements of strategy and presents over 300 real-world examples of strategic and tactical applications.

If leaders aren't integrating their digital offerings into a philosophy of customer success, they will be defeated in the next decade because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and specifics of how companies can transform. It addresses the pains of transforming organizational charts, leadership roles, responsibilities, and strategies so the whole company works together in total service to the customer.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help your company persevere through economic challenges and continue to grow while your competitors stumble. This book will inspire you to: harness your resources to pull through a pandemic; learn the right lessons from previous recessions; minimize pain while cutting costs and managing risk; foster a healthy culture during anxious times; make smart moves to protect your own job; and seize the opportunity to innovate and reinvent your business.

Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be - a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe - an organization's tendency to stay very busy and completely engaged what it's already doing. Author Patty Azzarello draws on over 25 years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through.