Business Strategy
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The Art of War
- The Strategy of Sun Tzu
- Auteur(s): Sun Tzu
- Narrateur(s): Mike Borris
- Durée: 1 h et 48 min
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This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.
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The Art of War
- The Strategy of Sun Tzu
- Narrateur(s): Mike Borris
- Durée: 1 h et 48 min
- Date de publication: 2011-11-01
- Langue: Anglais
- This timeless text is required listening for any business person or athlete interested in strategy...
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Prix courant: 12,47$ ou 1 crédit
Prix réduit: 12,47$ ou 1 crédit
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- Auteur(s): Carmine Gallo
- Narrateur(s): Carmine Gallo
- Durée: 9 h et 39 min
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Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.
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The Bezos Blueprint
- Communication Secrets of the World's Greatest Salesman
- Narrateur(s): Carmine Gallo
- Durée: 9 h et 39 min
- Date de publication: 2022-11-15
- Langue: Anglais
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The Bezos Blueprint reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers....
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Prix courant: 26,21$ ou 1 crédit
Prix réduit: 26,21$ ou 1 crédit
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Community of Leaders
- What It Takes to Drive Strategy, Culture, and Change
- Auteur(s): Vince Molinaro
- Narrateur(s): Lee Goettl
- Durée: 3 h et 36 min
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Do the leaders in your company work together towards a common goal? Do they trust one another? Are they accountable not only individually but as a team? These are just a few traits found in community-minded leaders, the kind of leaders essential to grow your organization. With his new book, Community of Leaders, New York Times bestselling author Vince Molinaro breaks down why having a strong leadership culture in your organization is critical, how to build it, and how to sustain it for long term success.
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Community of Leaders
- What It Takes to Drive Strategy, Culture, and Change
- Narrateur(s): Lee Goettl
- Durée: 3 h et 36 min
- Date de publication: 2024-09-10
- Langue: Anglais
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New York Times bestselling author Vince Molinaro breaks down why having a strong leadership culture in your organization is critical, how to build it, and how to sustain it for long term success.
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Prix courant: 16,33$ ou 1 crédit
Prix réduit: 16,33$ ou 1 crédit
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Edge Strategy
- A New Mindset for Profitable Growth
- Auteur(s): Alan Lewis, Dan McKone
- Narrateur(s): Chris Sorensen
- Durée: 6 h et 56 min
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In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocusing on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business.
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Edge Strategy
- A New Mindset for Profitable Growth
- Narrateur(s): Chris Sorensen
- Durée: 6 h et 56 min
- Date de publication: 2017-07-11
- Langue: Anglais
- In today's volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful....
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Prix courant: 22,26$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Engaged Leader
- A Strategy for Digital Leadership
- Auteur(s): Charlene Li
- Narrateur(s): Sean Pratt
- Durée: 2 h et 43 min
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The Engaged Leader addresses why leaders need to master a new way of developing relationships, which begins by stepping out of traditional hierarchies; how to listen at scale, share to shape, and engage to transform; the art of making this transformative mind shift; and the science of applying the right tools to meet your strategic goals. This transformation is not optional. Those who choose not to make this change will be abandoned for those who inspire people to follow them.
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The Engaged Leader
- A Strategy for Digital Leadership
- Narrateur(s): Sean Pratt
- Durée: 2 h et 43 min
- Date de publication: 2015-03-27
- Langue: Anglais
- NYT and WSJ best-selling author Charlene Li guides business leaders deeper than ever before into the uncomfortable and ever-changing terrain of the digital era....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Auteur(s): Mark Schaefer
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations. He explains how three major trends are colliding in a way that makes brand communities the future of marketing strategy.
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So needed!
- Écrit par jdgem le 2023-01-17
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Belonging to the Brand
- Why Community Is the Last Great Marketing Strategy
- Narrateur(s): Mark Schaefer
- Durée: 5 h et 25 min
- Date de publication: 2023-01-05
- Langue: Anglais
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Bestselling author and futurist Mark Schaefer explains why community is a vastly overlooked marketing opportunity for most organizations....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Leadership U
- Accelerating Through the Crisis Curve
- Auteur(s): Gary Burnison
- Narrateur(s): Stephen R. Thorne
- Durée: 2 h et 22 min
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Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.
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Leadership U
- Accelerating Through the Crisis Curve
- Narrateur(s): Stephen R. Thorne
- Durée: 2 h et 22 min
- Date de publication: 2020-10-23
- Langue: Anglais
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Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- Auteur(s): Patrick van der Pijl, Justin Lokitz, Lisa Kay Solomon, Autres
- Narrateur(s): William Sarris
- Durée: 6 h et 27 min
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This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- Narrateur(s): William Sarris
- Durée: 6 h et 27 min
- Date de publication: 2024-08-27
- Langue: Anglais
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This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business.
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Prix courant: 22,26$ ou 1 crédit
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Dialogue
- The Art of Thinking Together
- Auteur(s): William Isaacs
- Narrateur(s): Roger Wayne
- Durée: 13 h et 37 min
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Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.
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Dialogue
- The Art of Thinking Together
- Narrateur(s): Roger Wayne
- Durée: 13 h et 37 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways....
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Prix courant: 26,22$ ou 1 crédit
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Big Think Strategy
- How to Leverage Bold Ideas and Leave Small Thinking Behind
- Auteur(s): Bernd H. Schmitt
- Narrateur(s): Sean Pratt
- Durée: 4 h et 31 min
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How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.
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Big Think Strategy
- How to Leverage Bold Ideas and Leave Small Thinking Behind
- Narrateur(s): Sean Pratt
- Durée: 4 h et 31 min
- Date de publication: 2008-01-10
- Langue: Anglais
- In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets....
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Prix courant: 27,82$ ou 1 crédit
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The Good Jobs Strategy
- How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits
- Auteur(s): Zeynep Ton
- Narrateur(s): Tanya Eby
- Durée: 8 h et 20 min
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Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.
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The Good Jobs Strategy
- How the Smartest Companies Invest in Employees to Lower Costs and Boost Profits
- Narrateur(s): Tanya Eby
- Durée: 8 h et 20 min
- Date de publication: 2014-01-14
- Langue: Anglais
- Almost one in four American working adults has a job that pays less than a living wage....
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Prix courant: 26,00$ ou 1 crédit
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Winning the Talent Shift
- Three Steps to Unleashing the New High Performance Workplace
- Auteur(s): Berta Aldrich
- Narrateur(s): Randye Kaye
- Durée: 6 h et 25 min
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Winning the Talent Shift: Three Steps to Unleashing the New High Performance Workplace envisions a world where companies are fully equipped to exceed the challenges posed by the new global marketplace. Berta Aldrich argues if companies want to achieve future success, they must redesign their talent strategy using three important steps proven to increase revenues, engage teams and leaders, and set companies on the path to industry leadership.
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Winning the Talent Shift
- Three Steps to Unleashing the New High Performance Workplace
- Narrateur(s): Randye Kaye
- Durée: 6 h et 25 min
- Date de publication: 2021-02-23
- Langue: Anglais
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Winning the Talent Shift: Three Steps to Unleashing the New High Performance Workplace envisions a world where companies are fully equipped to exceed the challenges posed by the new global marketplace....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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Alexander the Great's Art of Strategy
- The Timeless Leadership Lessons of History's Greatest Empire Builder
- Auteur(s): Partha Bose
- Narrateur(s): James Langton
- Durée: 5 h et 47 min
- Version abrégée
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Alexander the Great endures as one of the most admired and emulated leaders in world history. In our time, his example of unprecedented and unparalleled success has inspired leaders of business and government, from media mogul Ted Turner (who keeps a bronze bust of Alexander in his office) to Desert Storm commander General Norman Schwarzkopf (who credits Alexander's tactical innovations for his dramatic flanking maneuver against the Iraqi army in the liberation of Kuwait).
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Alexander the Great's Art of Strategy
- The Timeless Leadership Lessons of History's Greatest Empire Builder
- Narrateur(s): James Langton
- Durée: 5 h et 47 min
- Date de publication: 2004-04-15
- Langue: Anglais
- Alexander the Great endures as one of the most admired and emulated leaders in world history....
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Prix courant: 18,00$ ou 1 crédit
Prix réduit: 18,00$ ou 1 crédit
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Successful Strategy Execution
- The Economist
- Auteur(s): Michel Syrett
- Narrateur(s): Gordon Griffin
- Durée: 6 h et 30 min
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Strategy-to-performance gaps foster a culture of under-performance. Unrealistic plans create the expectation throughout the organisation that plans simply will not be fulfilled. This book shows how to overcome such failings and implement strategy effectively.
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Successful Strategy Execution
- The Economist
- Narrateur(s): Gordon Griffin
- Série: The Economist
- Durée: 6 h et 30 min
- Date de publication: 2013-08-09
- Langue: Anglais
- Strategy-to-performance gaps foster a culture of under-performance. This book shows how to overcome such failings and implement strategy effectively....
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Prix courant: 15,04$ ou 1 crédit
Prix réduit: 15,04$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Version intégrale
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Confronting Reality
- Doing What Matters to Get Things Right
- Auteur(s): Larry Bossidy, Ram Charan
- Narrateur(s): Kevin Gray
- Durée: 6 h
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Confronting Reality will change the way you think about and run your business. It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it.
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Confronting Reality
- Doing What Matters to Get Things Right
- Narrateur(s): Kevin Gray
- Durée: 6 h
- Date de publication: 2004-10-20
- Langue: Anglais
- Confronting Reality will change the way you think about and run your business....
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Prix courant: 18,00$ ou 1 crédit
Prix réduit: 18,00$ ou 1 crédit
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Version intégrale
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Histoire
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Date de publication: 2022-09-19
- Langue: Anglais
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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