Career Building

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.

The rise of social media has created alternative methods of advertising for companies. Gone are the days where companies would reach their customers through newspapers or television commercials. It is now more affordable to connect with customers through online channels such as social media platforms. Companies have done an impressive job following their customers and establishing their brands within the same platforms that their customers enjoy.

“I can’t wait to get to work!” When was the last time you felt that way? Have you ever? Mark McClain has and still does. He and his leadership teams have focused on creating companies that make the quality of their employees’ work experiences of equal importance to the quality of the solutions those employees create.

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Nuts and Bolts helps you figure out the stuff that makes people tick. It provides the key to cracking the communication code. It’s rooted in straight talk, without losing a sense of humor. All of us are forced to deal with people who confound and annoy us; this book neutralizes that frustration. Hundreds of thousands have experienced these concepts. Now, it’s your turn. Anywhere there are people, there is behavior; anywhere there is behavior…this book can help.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

In The Advisor Breakthrough, financial marketing expert Shawn Sparks shares the step-by-step principles for developing the ultimate financial advisory practice. Based on the lessons Shawn has learned from working with the country's top financial advisors over the past 10 years, you will discover many of the most important top one-percent advisor lessons. The Advisor Breakthrough delivers a comprehensive plan for creating marketing, sales, and operations tactics that will help any financial advisor turn a successful, sustainable business.

In Anticipate Failure, Lak Ananth—CEO of global venture capital firm Next47—describes the most common patterns of failure in innovation. He starts with the premise that building a business based on innovation is a perilous endeavor, and failures big and small are always around the corner. Ananth then dives into instances of failures, guiding the listener to understand root causes. Finally, he provides listeners with insights and coaching that will enable them not just to avoid failure, but to anticipate it and then get through it on the way to success.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

Nearly half of working women in the United States are now their household's main breadwinner. And yet, the majority of women still aren't being brought up to think like breadwinners. In fact, they're actually discouraged - by institutional bias and subconscious beliefs - from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it really means to be a breadwinner.

In The Trifecta of Trust, psychometrics and leadership expert Joseph R. Folkman has collected a mountain of compelling data to make the irrefutable case for the value of trust in leadership. Folkman’s life mission has been to provide accurate assessments for leaders to help them understand their effectiveness, impact on outcomes, and specific insights on what they can do to improve. Now you can discover the tools for increasing trust based on quantifiable results and have greater impact and effectiveness as a leader.

Everyone, at some point in their life, will be asked to be a leader. Leadership skills are highly sought after by employers and are also essential to lasting success in business and life. But the problem with most leadership books is that they are just common knowledge, taken from other writers and not useful. This book presents proven skills and qualities that are tried and tested to help you develop into your greatest potential as a leader. Become more than just “the boss" people follow only because they have to. Instead master the ability to inspire and lead people.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Social skills don’t come easily to everyone. But with the right guidance, you can shape yourself into the person you want to be. No matter what your starting point is, you can attract the people you want to talk to, become the most likeable person in a room, and build positive relationships that last a lifetime. All you need is a solid blueprint to follow, and that’s exactly what you’re about to uncover in this insightful audiobook.

This newly revised edition demonstrates how action learning can be used to address today's increasingly complex organizational challenges. Packed with extensive enhancements, including new international case studies, and more strategies to introduce and maintain action-learning programs within an organization, Optimizing the Power of Action Learning delivers an innovative and fresh perspective - making it a must-have for any organization looking to heighten competitive advantage and sustain success.

Mastering the Cube skillfully lays out proven organization design principles. Comparing today's complex organizations to a Rubik's Cube, the authors explain how focusing improvement efforts on just one or two facets of the organization is akin to concentrating on just one side of the cube. Doing so is bound to affect - and more likely jumble - the other areas needed to generate a healthy and sustainable organization. They advocate stepping back and taking a systems-wide, comprehensive view of change and bringing all elements into alignment with strategy.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways.

Expanding on the principles, insights and wisdom that made Getting to Yes a worldwide best seller, Roger Fisher and Scott Brown offer a straightforward approach to creating relationships that can deal with difficulties as they arise. Getting Together takes you step-by-step through initiating, negotiating, and sustaining enduring relationships - in business, in government, between friends and in the family.

Descubra cómo dominar el poder de los influenciadores con esta guía completa y actualizada. Ideal para profesionales, empresas y entusiastas del marketing, ofrece valiosos conocimientos para optimizar sus estrategias. Explore desde los fundamentos hasta las estrategias prácticas de identificación, abordaje y colaboración con influenciadores relevantes. Se destacan análisis profundos del papel de los influenciadores en la construcción de marcas y el compromiso del público.