Career Building

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

In this book, Dr. Davis discusses how leaders experience many failures over their careers and create false narratives about themselves. Because of this narrative that has been formed on the inside, it becomes very difficult for leaders to create and maintain a positive school or office climate. Through personal reflections and concrete examples from his 32 years in public education, Dr. Davis shares his research on 15 leadership characteristics that promote psychological safety in the workplace.

The Bridge to Excellence is not just a means of getting your organization from the beginning to the end of a particular journey. It is the organization and every organization has a Bridge, whether utilized or not. Does your Bridge take your organization across the roiling rivers of competition, technological change, evolving customer preferences, workforce changes, supply chain disruptions, pandemics, regulation, and more? Does it carry you over all of this to the goal of Sustainable Excellence, or does it take you somewhere else?

Whether you’re a start-up founder or the head of a corporate product team, you need the right strategies and tools to give your team the best chances of building products and services that give you a competitive advantage. Loops is the practical guide you need to get products out of your mind’s eye and into the real world.

For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they’ll never learn - until now. Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all: to be believed. He leverages his over 30 years of experience to equip listeners with empowering and practical tools for achieving business and social success.

As president and CEO of Scripps Health, one of America's most prestigious health systems, Chris Van Gorder presided over a dramatic turnaround, catapulting Scripps from near bankruptcy to a dominant market position. While hospitals and health systems nationwide have laid people off or are closing their doors, Scripps is financially healthy, has added thousands of employees (even with a no-layoff philosophy), and has developed a reputation as a top employer. What are the secrets to this remarkable story?

"Start with the end in mind" is probably the most powerful thing you'll ever hear when it comes to creating mega-success in the network marketing arena. If you can grasp what the big boys do very early on then that will be half the battle won because you'll know where you're heading as you build the big machine.

The perils of a disengaged workforce are well known - low productivity, high employee turnover, and failure to meet organization-wide goals. Less well known is what to do about it. How do you create a workforce that is always ready, able, and eager to take the organization to the next level? You have to create a magnetic culture. As CEO of leading employee survey and HR consulting firm HR Solutions, Inc., Kevin Sheridan knows how it's done - and in Building a Magnetic Culture, he shares all his secrets.

Transform your passion into a profitable business - with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse. Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: Why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life?

While you work hard building your startup, one of the biggest challenges you’ll face will be around your product’s ability to solve a big enough problem and its success in the market. Agile Analytics for Startups will help you navigate the complexity of early-stage business analytics, performance measurement, and the metrics that matter to your company.

Are you craving more profound, more authentic relationships in a world that often feels disconnected? Do you navigate surface-level conversations, longing for genuine emotional intimacy and trust? If so, Connection Code is the transformative guide to creating more robust, more meaningful bonds with everyone in your life—whether it’s with family, friends, colleagues, or even new acquaintances.

The modern workforce is undergoing a substantial transformation as more individuals embrace entrepreneurship. The surge is driven by the growing gig economy, which has lowered barriers to starting small businesses. This shift aligns with a desire for increased autonomy and flexibility in work, creating an environment where entrepreneurship can thrive.

Overthinking Books for Women is an enlightening trilogy meticulously designed to guide women through the complex maze of overthinking towards the serene landscapes of self-awareness, enriched relationships, and emotional resilience. This comprehensive series serves as a beacon for those seeking to dismantle the barriers of over-analysis that hinder personal and relational growth, employing a compassionate and empowering narrative to foster a transformative journey of introspection and connection.

When it comes to the gender gap, it is not enough to ask women to "lean in" and demand promotions and raises. Organizations have an obligation to level up and provide women with more opportunities for advancement. In this book, leadership and governance expert Carol Geffner makes a strong case that for women to reach their full potential, workplaces and their leaders must take a more proactive role in combating gender discrimination.

Nafeez Imtiaz, a self-made millionaire entrepreneur, has walked the path you're considering. He understands the fear, uncertainty, and challenges that come with leaving a stable job to pursue your dreams. Through years of trial and error, Imtiaz has distilled the essence of building wealth from zero into a comprehensive guide that speaks directly to aspiring entrepreneurs.

A food scientist turned business owner, Carrie started helping people commercialize their recipes and grew the business to a thriving company. But she was managing everything herself. The unsustainability of this became clear 15 years in, when a fire erupts at her manufacturing plant. She is miles away and feels helpless. This devastating feeling gets worse when she arrives at the plant a short time later to find her team standing around watching the fire burn. Carrie knows there’s a better way to run and grow her company.

Verwirkliche mit dem Ratgeber 'VON FRAU ZU FRAU - EIN KARRIERELEITFADEN' deinen individuellen Weg zu beruflichem Erfolg und Selbstbestimmung. Dieses Buch ist dein praktischer Begleiter und Inspirationsquelle, um dich in deinem beruflichen Werdegang zu stärken und zu fördern. Entdecke wertvolle Strategien für Selbstreflexion, Karriereplanung und den Umgang mit Herausforderungen im Berufsleben. Nutze diesen Leitfaden als Schlüsselwerkzeug, um deine persönlichen Karriereziele mit Selbstbewusstsein zu erreichen und eine ausgeglichene Work-Life-Balance zu schaffen.

Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.

A cultura de uma organização pode significar a diferença entre sucesso e fracasso. Líderes deixam longas sombras culturais por onde passam, e se você quer mudar a cultura corporativa para melhor, você deve ser o exemplo a ser seguido. Neste audiolivro, Carolyn Taylor fornece um guia inovador para a construção de uma cultura eficaz em todos os seus aspectos, demonstrando ao ouvinte como liderar, definir, planejar, analisar e capitalizar sobre aspectos culturais, e como transformar a si mesmo e sua respectiva organização.