Career Change

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.

Packed with behind-the-peel stories, hard-earned lessons, and a few other surprises, Fans First teaches you how to stand out in your marketplace, drive explosive growth, and inspire fanatical loyalty.

With rapid technological innovation leading the charge, today's world is transforming itself at an extraordinary and unprecedented pace. As jobs become more multifaceted, as information streams multiply, and as myriad devices place increasing demands on our attention, we are confronted every day with a plethora of new challenges. Fortunately, as Leonard Mlodinow shows, the human brain is uniquely engineered to adapt.

The market is changing, and more requirements are coming. How do I meet them? What do ESG, TCFD, NZ, CN, ISO mean? How do they help me? How will acting on the climate bring opportunities to my organization? The Planet is facing a climate crisis and the 6th great extinction at the same time. People are facing the biggest transformation since the Internet and smartphones—a Phase Change—in this decade. How can my organization ensure its Profits? This book describes strategies—smart climate moves—to address these challenges.

Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’ wise advice will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Published in more than two dozen countries, How to Change the World has become a bible for the field of social entrepreneurship. It tells the stories of people building innovative and pattern-changing solutions to social and economic problems.

National leader Stacey Abrams has written the guide to harnessing the strengths of being an outsider and succeeding anyway. Leadership is hard. Convincing others - and yourself - that you are capable of taking charge and achieving more requires insight and courage. Lead from the Outside is the handbook for outsiders, written with an eye toward the challenges that hinder women, people of color, the working class, members of the LGBTQ community, and millennials ready to make change.

With insights from leading experts including John Kotter and Indra Nooyi, this book will inspire you to: lead through the eight critical stages of change; create and instill a sense of urgency; transform your company's culture; get reorgs right; reshape your organization for climate sustainability; remodel the chief learning officer position to lead change; scale agile practices throughout your organization; and lead change when business is good - but also when times are tough.

The Coffee Bean is an inspiring tale that follows Abe, a young man filled with stress and fear as he faces challenges and pressure at school and home. One day after class, his teacher shares with him the life-changing lesson of the coffee bean, and this powerful message changes the way he thinks, acts, and sees the world. Abe discovers that instead of letting his environment change him for the worse, he can transform any environment he is in for the better.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

On April 20, 1999, Billy Epperhart was taking a break to go fishing. That's when he received the call that two students had opened fire at Columbine High School. As the pastor of the nearest church to the school, Billy found himself thrust to the forefront of tragedy, broken people with lots of questions, and a whirlwind of media attention.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of "culture" down into real terms, delving into the behaviors, values, and shared assumptions that define it, and explains why culture is the central factor in an organization's success - or failure. This new third edition is designed specifically for practitioners needing to apply these practices in real-world settings.

With so many forces of change buffeting the business world today, a scary state of flux has replaced any sense of certainty, stability, and familiarity, delivering a wake-up call to make crucial changes happen, make them happen quickly, and make them stick. Traditional approaches to change management fall into one of two categories, but neither of these models offer a full picture to what really happens in an organization. Siobhan McHale offers a third option: organizations are complex ecosystems that require a Hive Mind or Group Intelligence (GQ) to bring about meaningful and lasting change.

Change Your Space, Change Your Culture is a guide to transforming business by rethinking the workplace. Written by a team of trail-blazing leaders, this audiobook reveals the secrets of companies that discovered the power of culture and space. This insightful guide reveals what companies lose by viewing office space as something to manage or minimize.

Every year failed change costs billions of dollars. We are biologically wired to resist change: It's the key to our survival and the obstacle that often gets in the way of us fulfilling our potential. Wired to Resist provides a new understanding of our biology and why change fails, despite our best plans. Dr. Andreatta synthesizes the latest research into a new model for change that harnesses the power of neuroscience and shows you how to thrive and lead through all kinds of change.

Imagine that you live your entire life in one room. Inside are all the people with whom you have ever had a relationship. The room is infinitely large, and anyone you let in will be in your room for the rest of your life. Neurologists report that as far as your brain is concerned, the metaphor is real—memories and emotions continue to influence you, for better or worse, long after their external cause has disappeared. So who do you want in your room?

Discover design strategies for using your own unique social identities and experiences as inspiration to challenge the status quo and create the kind of lasting change that leads to greater equity and social justice, from Stanford University's d.school.