Career Development

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

Coach 'Em Way Up teaches listeners to exhibit their best thinking, set a great example, lead, and mentor others to put them on a path to lasting competitive greatness while becoming great people, too. Based on the teachings of legendary UCLA basketball coach John Wooden, listeners get effective leadership strategies for creating a culture of excellence in today's modern workplace. Simply put, Coach 'Em Way Up does for listeners what John Wooden did for decades:

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.

One of the world's premier business consultants and personal success experts, Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in Time Power, Brian reveals his comprehensive system designed to help listeners increase their productivity and income exponentially - in just weeks

One third to one half of Americans are introverts in a culture that celebrates - even enforces - an ideal of extroversion and a cult of personality. Political leaders are charismatic, celebrities bask in the spotlight, and authority figures are assertive. It is no surprise that a quiet revolution has begun to emerge among the invisible half of the population, asserting that they are just as powerful in their own unique ways. The Irresistible Introvert embodies the spirit of this revival and breaks down the myth that charisma is reserved for extroverts only.

What's holding you back? Marshall Goldsmith is an expert at helping global leaders overcome their (sometimes unconscious) annoying habits and attaining a higher level of success. His one-on-one coaching comes with a six-figure price tag. But with this audiobook, you'll get Marshall's great advice without the hefty fee!

From board-certified psychiatrist and social media star Dr. Jessica Clemons, a.k.a. “Dr. Jess”, comes Be Well, a comprehensive, accessible guide to the most common mental health conditions, treatments, and overcoming the stigma surrounding these topics to seek out the care you and your loved ones deserve.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees sim­ply as the Chairman.

Everyone has had a bad boss. You might have one right now. You might even be one. Bad bosses are a fact of the workplace, whether they’re short-tempered, unclear about expectations, or too disorganized to manage so much as a stapler. But how do you not only survive a difficult boss, but help your career thrive despite them? Written with Erikson's signature humor and warmth, Surrounded by Bad Bosses (and Lazy Employees) will help you deal with the most hopeless managers and employees you can imagine—and keep you entertained along the way.

I wrote this book to help you respond to anyone who tries to engage you with hostile emails, texts, Facebook postings, vicious rumors, or just plain difficult behavior. But before I explain how to write a BIFF response, I want to give you a brief understanding of how HCPs think.

MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.

The path to personal and professional fulfillment is rarely straight. Ask anyone who has achieved his or her biggest goals or whose relationships thrive, and you'll hear stories of many unexpected detours along the way. What separates those who master these challenges and those who get derailed? The answer is agility - emotional agility.

Everyone knows that regular exercise and weight training lead to physical strength. But how do we strengthen ourselves mentally for the truly tough times? And what should we do when we face these challenges? Or as psychotherapist Amy Morin asks, what should we avoid when we encounter adversity? Through her years counseling others and her own experiences navigating personal loss, Morin realized it is often the habits we cannot break that are holding us back from true success and happiness.

Our world's challenges are too great and too complex for any one organization or government to address on its own. But solutions to these challenges do exist - and will be found through new partnerships bringing together the public, private, and philanthropic sectors. In Social Value Investing, Howard W. Buffett and William B. Eimicke present a new management framework for developing and measuring the success of such partnerships and provide tools to help maximize collaborative efficiency and positive social impact.

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time on this planet. In her first book, Jenna Kutcher—entrepreneur, photographer, influencer, teacher, mom, and host of the wildly popular Goal Digger podcast—shares her philosophy on how to live a life that exists outside the tired cliché of “having it all.”

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

When a career-ending injury left elite athlete and professional football player Lewis Howes out of work and living on his sister's couch, he decided he needed to make a change for the better. He started by reaching out to people he admired, searching for mentors, and applying his past coaches' advice from sports to life off the field. Lewis did more than bounce back: He built a multimillion-dollar online business and is now a sought-after business coach, speaker, and podcast host.

Using the exact steps you’ll learn in this book, Donald Miller grew his small business from four employees working out of a basement to a 15 million dollar operation, increasing revenue sixfold in just six years. As Miller grew his own business from the ground up, he realized nobody had put together a simple, step-by-step playbook for growing a business. That book didn’t exist. Until now. In this book, you’ll learn the 6 steps to grow a successful small business and create a playbook to implement them—your Flight Plan.

The story of Captain D. Michael Abrashoff and his command of USS Benfold has become legendary inside and outside the Navy. Now Abrashoff offers this fascinating tale of top-down change for anyone trying to navigate today's uncertain business seas. When Captain Abrashoff took over as commander of the Benfold, a ship armed with every cutting-edge system available, it was like a business that had all the latest technology but only some of the productivity.