Career Education

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

In Certified in Cybersecurity Study Guide, veteran IT and cybersecurity educator Mike Chapple delivers a one-stop resource for anyone planning to pursue the ISC2 Certified in Cybersecurity credential, as well as those getting ready to take on a challenging and rewarding new career in cybersecurity. The author walks you through the info you'll need to succeed on both the exam and in your first day at a cybersecurity-focused job.

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

If you struggle with a work/life balance and feel as if your daily life is chaotic and out of control, this book will provide a simple yet executable road map to help you create the life you've always desired.

With numerous study references, one of a kind stories, and engaging humor, Mind Hacking Happiness is a must listen for anyone looking to increase their happiness levels so that they can supercharge their brain, lower stress, improve their health and wellbeing, and improve their overall life experience. Don't let your mind scrooge on your happiness by making you align all the stars in the universe before it releases a little bit of happiness to you from behind the happiness door in your mind.

How do leaders become clearer as complexity increases? We live in a world where decisions require judgment, getting people on board, drawing on local knowledge, ingenuity, and commitment. As leaders, how do you get beneath surface-level change to tackle complex challenges with depth and clarity?

Nuance is the answer. Michael Fullan returns with an eminently digestible, compelling and practical guide on the three habits of nuance: joint determination, adaptability, and culture-based accountability.

Mindshift reveals how we can overcome stereotypes and preconceived ideas about what is possible for us to learn and become. At a time when we are constantly being asked to retrain and reinvent ourselves to adapt to new technologies and changing industries, this book shows us how we can uncover and develop talents we didn't realize we had - no matter what our age or background.

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.

Six little hormones pretty much determine your mood at every moment of your life. If one is out of balance, it can not only cause you to be depressed, it could also cause mayhem for the rest of your health. Learn what you can do about it.

Light your fire: Stop searching and stressing about your exam and oral interview. Let this audiobook be your preparation guide as you start a new career as a professional firefighter.

The Safest Place Possible is a journey to self-love and healing. If you have lost yourself in an unhealthy or traumatic relationship and want to find your way back to who you really are, if you have had the rug pulled out from under you, if you are experiencing anxiety and fear, if you are unsure of your future, this is the book for you. This book is both a memoir as well as an incredibly helpful guide to healing through transforming the relationship you have with yourself.

Debunking self-sabotaging ideals like "You Are a Living Brand" and "You Have One Calling," Rockley encourages us to discover our real, uncensored selves and find a sense of purpose, even when we don't have all the answers. For those of us tired of feeling the pressure to be better, do more, and work faster - to self-optimize and fall in line - Find Your F*ckyeah teaches us how to find joy where we are right now and to let our genuine self-expression guide us.

Les meilleurs spécialistes de la question vous donnent toutes les clés pour acquérir les qualités d'un leader inspirant ! Quelle est votre vocation en matière de leadership ? Qu'est-ce qu'un véritable manager ? Comment un manager devient un dirigeant ? Comment libérer les énergies et les talents de vos collaborateurs ?

Are you or your teachers frustrated with carrots and sticks, detention rooms, and suspension-antiquated school discipline practices that simply do not work with the students entering our classrooms today? Our kids have complex needs, and we must empower and embrace them with restorative practices that not only change behaviors but transform students into productive citizens, accountable for their own actions.

Inspire yourself and others with the second edition of this best-seller. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals.

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

Slow is an inspirational guide on creating a life filled with the things that really matter, and it is meant for anyone seeking peace, meaning, and joy in their otherwise rapid lives.

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

The lack of personal accountability is a problem that has resulted in an epidemic of blame, complaining, and procrastination. No organization or individual can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.