Career Education

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

FonoLibro se enorgullece en presentar el audiolibro en español del bestseller El maravilloso número 7 de la afamada escritora Conny Méndez. El número 7 simboliza el estado de totalidad e indica que se ha superado una etapa especial en un momento dado. Este libro presenta algunos otros “Sietes” pocos conocidos pero muy importantes para el desarrollo espiritual y para la evolución en este sistema. En esta obra les ofreceremos temas variados como: los Siete aspectos de Dios, los Siete Principios Universales, los Siete Rayos, la Séptima Raza.

If you’re a coach, consultant, or speaker who makes a living from your expertise, this is for you. It’s the guide you need to help you plan, write, and promote the book that elevates your authority, increases your visibility, and gets more clients saying "Yes". Because creating such a book is a challenge. Where do you start? How do you keep going until the end? And what do you do when you’ve finished? Don’t let your book stay in your head - allow it to come to life and make a positive difference to both you and your readers by following the guidance you’ll find in here.

Terror came from the sky, and afterward the world would never be the same. September, 11, 2001, defined tragedy for a generation. On that day, Deepak Chopra found himself driving from city to city, meeting thousands of people who begged for meaning and solace in the face of suffering. In response he has written The Deeper Wound, offering a way of healing as a memorial to the thousands of victims who perished.

This is an audio summary of When, a book that unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.

Expertise - we all want it. Traditionally, it would take years of intense study and practice. But just because it’s always been that way doesn’t mean you have to follow that path. It’s time to use all the resources at your disposal and learn a new approach and a plethora of scientifically validated methods.

Please note: This is a summary and analysis of the book and not the original book. In The Second Mountain, political commentator and author David Brooks explains how individuals and societies can transition from selfish individualism to a focus on community. He believes that to achieve solidarity, wholeness and true happiness, we must shift our character from the hyper-individualistic first mountain to the more relational second mountain.

In Leading Change (2012), long-time Harvard business professor John P. Kotter outlines his influential process to establish and secure permanent changes that will make any organization more efficient, successful, and competitive. Bringing change to an organization often entails high stakes. Success can revitalize a business and unlock new potential, but failure can doom a firm to years of stagnation. Purchase this in-depth summary to learn more.

Are you unemployed? Or, are you overworked, underpaid, and stuck in a lifeless job, reporting to someone who doesn't seem to be doing much better than you are? You're not alone. Corporations once needed large inflows of middle managers and the formally educated. Many of these posts have disappeared or have been displaced by outsourcing, offshoring, international competition, and by technology.

Most people arrive at their tidy desks at 8 a.m. each day, and others jump out of airplanes to rescue others or face violent seas to catch fish. Each title in this series will introduce a fierce job, the people who take it on, and what each day might entail.

Dive into action with the United States Armed Forces while listening to these thrilling and informative books. Uncover the history, tactics, and missions of forces like the Navy SEALs, Army, and Coast Guard.

Good problem-solving skills are not something you're born with.... They’re something you can master. If your struggle is not coming up with solutions, but coming up with the best solution, look no further.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm.

Mastering the Seven Decisions guides listeners to a profound understanding of how to fully integrate seven life-changing decisions into their daily lives. The responsible decision, the guided decision, the active decision, the certain decision, the joyful decision, the compassionate decision, and the persistent decision.

Get the main key insights from this summary of Caroline Leaf’s Cleaning Up Your Mental Mess in just a short listen.

For many of us, our schedules are chaotic and overcommitted. Here, Susanka shows us that it is possible to take our finger off the fast-forward button. She reveals that form and function serve not only architectural aims but life goals as well. We quickly discover that we have all the space and time we need for the things in our lives that really matter. But perhaps the greatest reward is the discovery that small changes can yield enormous results.

In Angela Duckworth's New York Times best-selling book Grit: The Power of Passion and Perseverance, she offers a systematic approach to finding success that discards the antiquated concept being "gifted" and instead focuses on rewarding hard work and cultivating the grit to push through adversity.

In business and in life, handing over the reins to others is inevitable. Everyone will eventually leave their team, retire from being the CEO, or see their kids leave home and lead their own lives. Leading from the Jumpseat enables us to embrace this inevitability. Leading from the Jumpseat is a metaphor for how we can choose to lead.

The teaching objectives for this section are the following: identify three common mistakes in problem-solving; demonstrate root cause analysis as a narrowing and focusing process; and associate countermeasures with hypotheses that should be tested.