Career Engagement

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.

Sales engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a sales engagement strategy is so important, and it walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.

Being a great leader - one who drives massive passion, commitment and engagement - is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Aimed at HR practitioners and managers, Employee Engagement offers a complete, practical resource for understanding, measuring and building engagement. Grounded in engagement theory and an understanding of psychology combined with practical tools, techniques and diagnostics, this book will help you assess and drive engagement in your organization. Case studies include British Gas, Capital One, Asda, Ministry of Justice, Mace and RSA.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Objectives and Key Results is the first full-fledged reference guide on Objectives and Key Results, a critical-thinking framework designed to help organizations create value through focus, alignment, and better communication. Written by two leading OKRs consultants and researchers, this audiobook provides a one-stop resource for organizations looking to quantify qualitative goals. You'll learn how OKRs came to be and how leading companies use them every day to help teams and employees stretch their thinking about what's possible.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

In an online and social media world, measurement is the key to success. If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible", they can be measured and managed - with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

Required listening for any organization that interacts with the public - ranging from independent consultants to established large corporations and small businesses to new start-ups and nonprofits - The New Rules of Sales and Service is the essential guidebook for anyone attempting to navigate the exciting and evolving digital landscape.

Whether you're a leader looking to connect with your workforce; a member of a small team, hungry to make a difference; or at the helm of a global organization, with an eye on the horizon - this is a how-to for forward thinkers like you.

Revive your leadership. Grow healthy teams. See great results. Healthy teams begin with healthy leaders, and at the heart of this dynamic is emotional maturity - the quality the greatest leaders possess. Combining solid theology, cutting-edge brain science, and decades of counseling and consulting experience, Rare Leadership shows you how to take your leadership and team to the next level.

Author Pamela Hackett has advised, led, and supported people through major change for some of the world's most prominent companies and brands throughout her 35 years in management consulting. In this must-listen book, Pamela shares with you the one factor that underpins all performance improvement and transformation goals - be they operational, financial, cultural, or ultimately driven by your customer.

In today's complex, highly competitive, global environment, those who will survive and thrive in this new world of work are individuals, teams, and organizations who can maintain high levels of accountability and remain focused on must-achieve desired results. Achieve with Accountability is your personal handbook for awakening your (or your team or organization's) inner confidence, drive, perseverance, determination, resolve, and can-do mindset.

In Front-Line Leadership: How to Eliminate Complacency and Build All-In Engagement, experienced leader and veteran Patrick Nelson delivers an inspiring and exciting discussion of real-world leadership that changes lives and gets results.

How can we create workplaces where people thrive and love what they do and where they work? Al Lopus, cofounder and CEO of Best Christian Workplaces Institute, has studied hundreds of organizations to discover eight key drivers in companies with healthy cultures and engaged employees. With compelling case studies, behind-the-curtain revelations, and enlightening personal anecdotes, Road to Flourishing will motivate leaders, managers, and their teams to reimagine, reassess, and renew their commitment to building healthy work cultures where everyone can flourish.

We all know it. Demanding accountability in the workplace is the quickest way to get your employees to start fidgeting nervously and looking at the door. Traditional accountability methods leave leaders frustrated with limited, ineffective tools and leave employees feeling criticized, discouraged, and even disengaged. Using a foundation of neuroscience and human dynamics, Inspiring Accountability in the Workplace brings a much-needed modern approach to inspiring employee engagement, productivity, and results.

The formula for lean success! Toyota veterans reveal how to build continuous improvement into your company's DNA.