Career English

How organizations can deliver significant performance gains through strategic investment in marketing.

The Proctor Family shares what they have learned from the godfather of motivation, Bob Proctor. From his nine-year-old grandson relaying how Bob gently explained the meaning of death, to his son’s view of money, the Proctor family relay what they have learned from living with Bob Proctor.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

From the motivational speaker, life-coach, and author of Spirit Junkie comes a practical and fun 40-day guidebook of subtle shifts for radical change and unlimited happiness. Are you ready to work miracles? Gabrielle Bernstein believes that simple, consistent shifts in our thinking and actions can lead to the miraculous in all aspects of our daily lives, including our relationships, finances, bodies, and self-image.

Budding entrepreneurs face a challenging road. The path is not made any easier by all the cliches they hear about how to make a start-up succeed - from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of start-ups works and offers hard-earned advice for every step of the journey.

The book that revolutionized business communications has been updated for today's workplace. Crucial Conversations provides powerful skills to ensure every conversation - especially difficult ones - leads to the results you want. Written in an engaging and witty style, it teaches listeners how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person.

Bestselling author Herminia Ibarra presents a model for career reinvention that flies in the face of everything we've learned from "career experts"—and is tailor-made for changing careers in today's uncertain world. Career transition is not a linear path toward some predetermined identity, according to Ibarra, but a crooked journey along which we try on a host of "possible selves" we might become. Successful reinvention comes not from deciphering and analyzing our past, but from inventing and testing our possible futures.

Agile is here to stay and is poised to move beyond IT and project management teams into other business units, even HR. If you're still using top-down planning across your organization, your company will fall to competitors that are nimbler than you. This audiobook will help you understand today's most essential thinking on the latest agile practices so your company can develop offerings faster, react to fluctuations in the market, and ensure your strategy and people can adapt at a moment's notice.

Is there a dream you have, or a change you want to make? But perhaps you’re feeling stuck or wonder if you’re on the wrong path. Or maybe you’ve been searching for work that aligns with your purpose - and, preferably, supports your lifestyle, too. Whatever it is, you’re ready for a shift, but you don’t know how to bridge the gap from where you are to where you want to be. You have found your guide. In Mastering the Skill of Reinvention, Coach Pamela delivers a step-by-step process for shifting gears in work or life.

World renowned psychologist and internationally bestselling author Edith Eger’s powerful New York Times bestselling book The Choice told the story of her survival in the concentration camps, her escape, healing, and journey to freedom. Eger’s second book, The Gift, expands on her message of healing and provides a hands-on guide that gently encourages listeners to change the thoughts and behaviors that may be keeping them imprisoned in the past.

The strength of any organization is determined by the quality of its managers. Want to be invaluable to your company? Just boost your management skills. When you discover what the most successful managers know, you'll unlock the secrets to turning even ordinary employees into extraordinary performers. Filled with proven techniques, this guide tells you how to bring out the best in your people - and hit new heights in your own career.

Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Brian Tracy is the top speaker on personal success and achievement in the world today. He has shared these ideas in multi-day seminars and workshops with more than one million graduates. In this exciting program, you’ll learn how to get the most out of yourself, improve every area of your life, and achieve more than many people accomplish in a lifetime.

Drawing on author Max Beairsto’s decades of experience advising pharmacy owners, buyers, and sellers, Buy It Smart: From Pharmacist to Owner explores and explains the five basic steps of transacting a purchase, from finding the right pharmacy to finalizing the closing and beyond.

Despite our good intentions, many of us experience a chronic imbalance between the desire to live our values and the distractions and never-ending to-do lists that can get in the way. In Your 168: Finding Purpose and Satisfaction in a Values-Based Life, listeners learn how to pursue a values-based life by identifying and committing to their values and priorities.

What does it mean to be a man in the modern world? Throughout history, being a man has meant different things. Maybe being a man was about being a good hunter, or a good soldier, a good businessman, or maybe good with women. Hard Times Create Strong Men examines what it means to be a man in the modern world relative to money, sex, religion, and politics. This audiobook examines what worked and what doesn’t work based on proven history instead of feelings.

Lindsey always knew she wanted to be a detective. Her inspiration came after reading about the murders committed by Ted Bundy, who grew up in her hometown of Tacoma, Washington. Also seared into her memory was the 1986 murder of a young girl who'd been out for a bike ride when she went missing. The teen was later found murdered, but the case was never solved. The senseless killing of an innocent young girl would leave a black cloud over Tacoma for three decades.

Life Word reveals a simple, powerful tool to help you identify the word that will inspire you to live your best life while leaving your greatest legacy. In the process, you'll discover your why, which will help show you the way to live with a renewed sense of power, purpose, and passion. The authors walk you step-by-step through the process of discovering your life word and share an action plan with the most successful ways to live and share it. If you're ready to live with more clarity, confidence, and courage and leave a lasting legacy, let's get started!

Author Lisa Bilyeu grew up in London, where she was always told her dreams of Hollywood were a little too big for a girl. Despite her first love of movie-making, Lisa moved to Los Angeles and became a housewife—for eight frickin’ years! How the heck did that happen? Radical Confidence is the “empowering, transformative, and practical” (Jay Shetty, #1 New York Times bestselling author of Think Like A Monk) story of how Lisa unpaused her life to cofound a company that went from zero to a billion dollars in just five years and became the leader in the world of personal development.