Career English

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Are you making it difficult for your potential customers to buy from you? Today's buyers are overloaded - overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded "sales process". In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure - and alienating potential buyers in the process.

Margaret Wheatley proposes that citizens band together with their colleagues and friends to create the solutions for social change, both locally and globally, that are so badly needed. Such change will not come from governments or corporations but from the ageless process of thinking together in conversation. Turning to One Another encourages this process.

Being a great leader means getting the fundamentals right. It also means consistently doing the "little things" that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader's Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day - especially when work is at its most intense.

The Fast Forward MBA in Project Management, 5th Edition: The Comprehensive, Easy to Read Handbook for Beginners and Pros is a comprehensive guide to real-world project management methods, tools, and techniques. Practical, easy-to-use, and deeply thorough, this book gives you the answers you need now. You'll find cutting-edge ideas and hard-won wisdom of one of the field's leading experts, delivered in short, lively segments that address common management issues.

​Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.

Paris, 1927, a day in July. A destitute young American named Rafaela Fano gets into the car of a dazzling stranger, the Art Deco painter Tamara de Lempicka. Struggling to halt a downward slide toward prostitution, Rafaela agrees to model for the artist. The relationship between the artist and her muse lasted less than a year, yet in 1980, just before Tamara died, she was working on a copy of Beautiful Rafaela. Author Ellis Avery imagines their affair from Rafaela’s point of view, and the final day of Tamara’s life from the painter’s point of view.

Most people think success comes from good luck or enormous talent, but many successful people achieve their accomplishments in a simpler way: through self-discipline. Brian Tracy knows this firsthand. He didn’t graduate from high school, and after working for a few years as a laborer, he realized he had limited skills and a limited future. But through the power of self-discipline, he changed his life.

The Sales Boss reveals the secrets to great sales management, and provides direct examples of how you can start being that manager today. The not-so-secret "secret" is that a winning sales team is made up of high performers - but many fail to realize that high performance must be collective. A single star cannot carry the entire team, and it's the sales manager's responsibility to build a team with the right balance of skills, strengths, and weaknesses.

Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types - Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid-back and friendly, and Blues who are analytical and precise - and explains how to identify and interact with each type of person.

Becoming a solutions architect requires a hands-on approach, and this edition of the Solutions Architect's Handbook brings exactly that. This audiobook will teach you how to create robust, scalable, and fault-tolerant solutions and next-generation architecture designs in a cloud environment. It will also help you build effective product strategies for your business and implement them from start to finish.

If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

The best career is not one where you only do what you love, but one where you honor who you are. In You Turn, counterterrorism-professional-turned-career-coach Ashley Stahl shares the strategies she’s used to help thousands ditch their Monday blues, get clarity on what work lights them up, and devise an action plan to create a career they love. This book gives listeners access to Stahl’s coveted 11-step road map that has guided thousands of coaching clients in 31 countries to self-discovery and success.

The Four Mindsets: How to Influence, Motivate, and Lead High Performance Teams holds the key to significantly increasing productivity, performance, and revenue in your organization. Developed as a guide proven to help all levels of managers to connect, focus, align, and activate their teams to elevate results, this audiobook also serves as a low-cost alternative to expensive training, coaching, and mentoring programs by providing a range of resources and tools to use and become a "best in class" leader today.

Do you lack confidence or self-belief? Join the club. Millions of otherwise smart people lack the confidence to achieve their full potential - at work, in their careers and even in their personal pursuits. Yet confidence isn't something that can be conjured from motivational exercises or via quick-fix techniques. Confidence is something you must build for yourself. It takes planning and action, deciding where you want to gain confidence and how it must be won. It will require courage, optimism, and resilience.

You don't have to be a 23-year-old dancer with no savings to end up with the excruciating debts young Iris is confronted with in this latest work by financial and legal advisor Tad Crawford. Every year, thousands of Americans of all ages and backgrounds overtax their bank accounts and credit cards and are left with the tricky task of pulling themselves out of their financial chaos. Rarely can they receive such high-quality financial and moral support as The Money Mentor provides.

Do What You Are - the best-selling classic that has helped more than a million people find truly satisfying work - is now updated for the modern workforce. With the global economy's ups and downs, the advent of astonishing new technology, the migration to online work and study, and the ascendancy of mobile communication, so much has changed in the American workplace since this book's fifth edition was published in 2014. This updated edition, featuring 30 percent new material, is especially useful for millennials and baby boomers who are experiencing midlife career switches.

In Mastery, Robert Greene's fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world's masters.

Why is the gap so great between our hopes, our intentions, even our decisions - and what we are actually able to bring about? Even when we are able to make important changes - in our own lives or the groups we lead at work - why are the changes are so frequently short-lived and we are soon back to business as usual? What can we do to transform this troubling reality?