Career English

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

With Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this audiobook, listeners will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.

In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.

From best-selling author and mental toughness expert Jason Selk comes a mind-training regimen for reframing every problem into an opportunity for productive action. The one characteristic all phenomenally successful people share is mental toughness. Mentally tough people are better at making decisions more quickly and with better results. They possess the uncanny ability to control what goes on between their ears.

Powerful Teaching: Unleash the Science of Learning empowers educators to harness rigorous research on how students learn and unleash it in their classrooms. Drawing on a 15-year scientist-teacher collaboration, more than 100 years of research on learning, and rich experiences from educators in K-12 and higher education, the authors present highly accessible step-by-step guidance on how to transform teaching with four essential strategies: Retrieval practice, spacing, interleaving, and feedback-driven metacognition.

Dr. Joe Vitale, an inspiration to millions and one of the stars of the blockbuster movie The Secret, gives you new tools to deepen your connection with the Universe, put your life on a fast track to greater happiness and fulfillment, and unleash unimaginable power over all things.

Throughout your life, you’ve been slowly indoctrinated to believe that money is the only type of wealth. In reality, your wealthy life may involve money, but in the end, it will be defined by everything else. After three years of research, personal experimentation, and thousands of interviews across the globe, Sahil Bloom has created a groundbreaking blueprint to build your life around five types of wealth: Time Wealth, Social Wealth, Mental Wealth, Physical Wealth, and Financial Wealth.

Each year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed. What if, when looking for a job, we could make more informed choices to better select the opportunity we seize? What if the power to move along our career paths lies with each of us, as opposed to hiring managers or the market? According to the “Jobs to Be Done” theory of product design—customers don’t simply buy products; they recruit them to do specific jobs that solve a problem.

Master storyteller and satirist Kurt Vonnegut was one of the most in-demand commencement speakers of his time. For each occasion, Vonnegut’s words were unfailingly unique, insightful, and witty, and they stayed with audience members long after graduation. As edited by Dan Wakefield, this book reads like a narrative in the unique voice that made Vonnegut a hero to readers and listeners of all ages. At times hilarious, razor-sharp, freewheeling, and deeply serious, these reflections are ideal for anyone undergoing what Vonnegut would call their "long-delayed puberty ceremony".

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion).

Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses, and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything, you'll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after, bulletproof problem solver who can tackle challenges at which others balk.

Be more effective on the job! Communicate like a native speaker of English! American English speakers use many phrases and expressions on the job. If you don’t know these expressions, you’re left out of the conversation. You’re out of it...and nothing makes you feel so much like a foreigner. Speak Business English Like an American will help you speak Business English like an American - quickly and confidently. You’ll hear the idioms & expressions used in everyday speech in American workplaces.

In The Masters of Private Equity and Venture Capital, the pioneers of the industry share the investing and management wisdom they have gained by investing in and transforming their portfolio companies. Based on original interviews conducted by the authors, this book is filled with colorful stories on the subjects that most matter to the high-level investor, such as selecting and working with management, pioneering new markets, adding value through operational improvements, applying private equity principles to non-profits, and much more.

A young, untested team of problem solvers challenged with saving their company moves from board room to classroom in search of answers - and finds them through lively, open discourse with their innovative professor. This gripping, fast-paced business novel does for project management what Eliyahu M. Goldratt's other novels have done for production and marketing.

Imposter syndrome—the irrational self-doubt we feel despite obvious success—can strike at any time, at work or at home. Such crippling anxiety and worry, common to so many people, can even undermine your ability to lead a confident and authentic life. In Overcoming Imposter Syndrome, licensed clinical psychologist Kelly Vincent teaches you how to navigate these complicated feelings and how to guide yourself toward lasting change.