Career English

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!

In the second edition of this renowned book, you will find pearls of wisdom, heartfelt advice, and inspiration from one of the nation's leading authorities on staff motivation, teacher leadership, and principal effectiveness. With wit and understanding, Todd Whitaker describes the beliefs, behaviors, attitudes, and interactions of great teachers and explains what they do differently.

Virtually everything we think and do is influenced by the questions we ask ourselves - from "What should I wear?" to "What should I do with my life?" Our self-esteem, relationships, and careers are all profoundly affected by these questions. Dr. Marilee Adams introduces "QuestionThinking," an easy-to-use methodology for transforming thinking, action, and results through intentional and skillful question asking.

The best career is not one where you only do what you love, but one where you honor who you are. In You Turn, counterterrorism-professional-turned-career-coach Ashley Stahl shares the strategies she’s used to help thousands ditch their Monday blues, get clarity on what work lights them up, and devise an action plan to create a career they love. This book gives listeners access to Stahl’s coveted 11-step road map that has guided thousands of coaching clients in 31 countries to self-discovery and success.

Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.

Before he passed away in December 2009, Jim Rohn had influenced more than 5 million people in all corners of the world. He was counted as a mentor by thousands including the likes of Tony Robbins, Les Brown, Harvey Mackay, Mark Victor Hansen and others.

How would you like to go to the next quantum level - beyond the world of simply "positive thinking"? Are you ready to experience new levels of inspiration, creativity, and achievement? Well, now you can! Let The Gratitude Effect open your heart, inspire your mind, awaken your inner powers and hidden seeds of greatness. Allow it to help you break through any limiting beliefs and guide you to a more empowered life filled with deeper meaning and awareness.

We were brainwashed by society into building our life on the unquestioned belief that without money, power, success, approval, romance, etc., we cannot be happy. Suppose there is a way of waking up from all that, where what is false and neurotic within you would drop with little or no effort on your part and your eyes would open to the reality of joy surrounding you. Here it is: Stop Fixing Yourself, the new book by Anthony De Mello that helps you rediscover the life you were meant to live.

All the wealthy people in the world have something in common - they share weird secrets regarding where and how they get their wealth. These secrets are unlike any other because the rich actually give hints about them. They do not tell the world directly what these secrets are, but they show them through their actions. Only a few people find out about the ways to decode the secrets of the rich through their actions and through how they live their lives.

Steve Siebold uncovers the "mental toughness" secrets of champions. You can learn them, too, and start dreaming bigger and achieving more. In Secrets of the World Class, Steve Siebold's shares his 20-year journey of studying peak performers and discovering the link that makes them champions. Each chapter finishes with an "Action Step for Today" that leads you down the path from mediocrity to greatness. Loaded with ideas you can immediately put into action to catapult yourself from mediocrity to greatness. Applications for use in business as well as athletics.

Starting from scratch, simply by picking stocks and companies for investment, Warren Buffett amassed one of the epochal fortunes of the twentieth century - an astounding net worth of $10 billion and counting. His awesome investment record has made him a cult figure popularly known for his seeming contradictions: a billionaire who has a modest lifestyle, a phenomenally successful investor who eschews the revolving-door trading of modern Wall Street, a brilliant dealmaker who cultivates a homespun aura.

Told from two lively first-person perspectives, Ego Free Leadership brings listeners along for Encore's incredible success story. They'll see a CEO overcome his unconscious resistance to modeling the change he wants in his team and discover a time-tested road map for eliminating the destructive effects of the ego in teams and organizations.

Slow is an inspirational guide on creating a life filled with the things that really matter, and it is meant for anyone seeking peace, meaning, and joy in their otherwise rapid lives.

Setting down his thoughts on swordplay, on winning, and on spirituality, legendary swordsman Miyamoto Musashi intended this modest work as a guide for his immediate disciples and future generations of samurai. He had little idea he was penning a masterpiece that would be eagerly devoured by people in all walks of life centuries after his death.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

This comprehensive guide to training your brain to do more for you presents a pragmatic set of tools to apply critical-thinking techniques to everyday business issues. Think Smarter is filled with real-world examples that demonstrate how the tools work in action, in addition to dozens of practice exercises applicable across industries and functions. Think Smarter is a versatile resource for individuals, managers, students, and corporate-training programs.

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place beside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the business man is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 years old when he opened his first franchise.