Career English

Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.

Whether you are looking to position yourself as an industry expert, extend your sphere of influence, or gain the support and backing of vital constituencies, The 7 Principles of Public Speaking will give you the tools you need to achieve your goal.

Simply broadcasting a message to millions by social media accomplishes little for most businesses. Dan S. Kennedy and Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct-response strategies you must employ with every social media campaign so you can stop accepting non-monetizable "likes" and "shares" as a return on your time.

How do you run a big meeting? Help your employees meet their goals? Hire someone? Master these skills and more with this indispensable guide to the first 30, 60, and 90 days in your new management role. Jump into the job with confidence as you navigate the dos and don'ts of first-time managers, learn to communicate effectively, delegate responsibilities clearly, and build the 5 qualities all great bosses have.

Martha Piper and Indira Samarasekera had vastly different career paths on their way to becoming the first (and so far only) female presidents of two of Canada's largest and most respected research universities and directors of some of the nation's largest market cap companies, but what they had in common was their gender, their willingness to take risks when leadership opportunities presented themselves, and a work ethic second to none. It was not always easy, pretty, or fair, but it was always the result of choosing to answer the call to lead.

You may not know Edward Bernays, but Edward Bernays knows you. His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today. This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising.

Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation. Because today's buyers have more power than ever before - more information, more at stake, and more control over the buying process-they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: Salespeople and their companies end up on the losing end of the deal.

How did salesforce.com grow from a start-up in a rented apartment into the world's fastest growing software company in less than a decade? Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change.

Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty, and volatility of today's world. In Change, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You'll discover the emerging science of change that teaches us about how to build organizations - from businesses to governments - that change and adapt rapidly.

In their first-ever jointly authored book, Michael and Nancy Brown share the inspiring, practical, and humorous story of their own journey from obesity to vibrant health. If you want to break free from the stronghold of food and discover a wonderful new way of life, this book will tell you the way.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

In The Burnout Fix, award-winning psychologist and board-certified leadership coach Dr. Jacinta M. Jimenez shows you how to harness science-backed resilience strategies to survive, and thrive, in today's "always on, always connected" world - where a reported 60 percent of employees report being stressed out all or most of the time at work.

This is the book about money for people who don't even want to think about money, until the arrival of that inevitable day when we all realize we must come to terms with this thing called money. Everyone has pain and challenges, strengths, and dreams about money, and many of us mix profound shame into that relationship. In The Art of Money, Bari Tessler offers an integrative approach that creates the real possibility of "money healing", using our relationship with money as a gateway to self-awareness and a training ground for compassion, confidence, and self-worth.

More than two generations ago, the venture capital community convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies?

The Fearless Woman's Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires - and want to get honest with themselves about their reasons for wanting their own business, so they can find true and personal success. Dream big about what being the head of a woman-owned business can do for you.

Best-selling author and serial entrepreneur Richard Koch charts a map of success, identifying the nine key attitudes and strategies that can propel anyone to new heights of accomplishment.

In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.

The ancient biographer and essayist Plutarch thought deeply about the leadership qualities of the eminent Greeks and Romans he profiled in his famous - and massive - Lives, including politicians and generals such as Pericles, Alexander the Great, Julius Caesar, and Mark Antony. Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today.

Trevor Blake built three successful startups and sold them for more than $300 million. Now he's written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams. Unlike the many theoretical guides out there, this is a practical handbook based on Blake's wildly successful in-the-trenches experience.