Career English

J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was the sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson that Tom Hopkins carries forward today.

Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates.

Training Camp is an inspirational story filled with invaluable lessons and insights on bringing out the best in yourself and your team. The story follows Martin, an un-drafted rookie trying to make it in the NFL. He's spent his entire life proving to the critics that a small guy with a big heart can succeed against all odds. After spraining his ankle in the pre-season, Martin thinks his dream is lost - but then he meets a very special coach who shares 11 life-changing lessons that keep his dream alive.

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application". By listening to this audiobook, you will experience the true essence and meaning of networking.

In a world of stiffening competition, business strategy is more crucial than ever. Yet most organizations struggle in this area - not with formulating strategy, but with executing it, or putting their strategy into action. Owing to execution failures, companies realize just a fraction of the financial performance promised in their strategic plans. It doesn't have to be that way. Building on their breakthrough works on strategy-focused organizations, the authors describe a multistage system that enables you to gain measurable benefits from your carefully formulated business strategy.

No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn, practical moneymaking steps. By saving countless hours of trial-and-error experience, listeners will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant.

The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma - not to mention greater peace of mind. This collection of articles from HBR includes "Mindfulness in the Age of Complexity", an interview with Ellen Langer by Alison Beard; "Mindfulness Can Literally Change Your Brain", by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; "How to Practice Mindfulness Throughout Your Work Day", by Rasmus Hougaard and Jacqueline Carter; and much more.

A manifesto on the state of the non-profit arts sector and the once-in-a-lifetime opportunity leaders have to redefine the business as an investment in our shared humanity.

Best-selling author Denis Waitley, in conversation with Dan Strutzel, offers timeless and timely advice on how to apply his philosophy to the digital age and attain personal and professional excellence today.

This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.

Your Word Is Your Wand contains powerful affirmations that will help listeners obtain what they want in life and banish what they don't. As applicable today as it was in 1928, this critical guide has been a resource for many people seeking to improve their situation and condition.

Whether you are moving up, moving on, or just starting out, America's top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell¿, answers to more than 100 of the toughest interview questions.

So you've already figured out that business intelligence can be pretty valuable in making the right decisions about your business. But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence for Dummies makes BI understandable. It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment.

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

Investing can be a roller-coaster of highs and lows, and the investors detailed here reveal just how low it can go; stories from Warren Buffet, Bill Ackman, Chris Sacca, Jack Bogle, Mark Twain, John Maynard Keynes, and many more illustrate the simple but overlooked concept that investing is really hard, whether you're managing a few thousand dollars or a few billion. Failures and losses are part of the game. Much more than just anecdotal diversion, these stories set the basis for the book's critical focus: learning from mistakes.

Live the life you've always wanted to live! 100 Ways to Motivate Yourself is packed with techniques for breaking down negative barriers and pessimistic thoughts that prevent you from fulfilling your goals and dreams. It's easy to get stuck in a humdrum life and only fantasize about what "could have been". Motivational speaker Steve Chandler helps you change that way of thinking to what "will be". His ideas will help you create an action plan for living out your vision.

Trevor Blake built three successful startups and sold them for more than $300 million. Now he's written a complete instruction manual that covers everything the budding entrepreneur or existing business owner needs to know to build the career or business of their dreams. Unlike the many theoretical guides out there, this is a practical handbook based on Blake's wildly successful in-the-trenches experience.

Through The Jim Rohn Legacy Series, Chris Widener imparts wisdom and knowledge gained through the seven years he was personally mentored by Rohn. Chris shares his insight on what made Jim Rohn tick and provides an intimate look at the ideas that shaped the career of this motivational legend. This audio program will give you a rare glimpse into the greatness of the man who was hailed as America's number-one business philosopher.

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, helps businesses radically rethink how they relate to customers.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.