Career English

When does the sales process really begin? Some say that sales starts at the very first "hello". Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesn't begin till the prospect first says, "No". "Otherwise", they insist, "it's just order-taking". Antonio Garrido's Asking Questions the Sandler Way rejects both of those answers. It holds that selling begins when you start asking good questions.

The definitive playbook for effective sales coaching, based on the proven principles of the Sandler Selling System. There is no one-size-fits-all sales coaching model. There are only approaches that have been shown to be successful in particular situations. Acting as coach, the manager must identify each individual salesperson's personal "success code" and use that code to unlock the salesperson's potential for success. It is always up to the coach to choose the right approach for the salesperson and the situation.

As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just 18 months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in 2008. Her story has impacted hundreds of thousands worldwide through her simple eight-step plan for achieving success known as the #HBRMethod.

Seeing What's Next is a framework for predicting industry winners and losers. Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data, and can lead to costly errors in judgment. Internationally renowned innovation expert Clayton M. Christensen and his research partners, Scott D. Anthony and Erik A. Roth, present this guide for predicting outcomes in the evolution of any industry.

Just like the lonely princess in the fairy tale who was reluctant to lock lips with a warty frog and transform him into a handsome prince, something stops many of us short of attaining our dreams. Our negative thoughts, emotions, and attitudes can threaten to keep us from achieving all that we're capable of. Here best-selling author and speaker Brian Tracy and his daughter, therapist Christina Tracy Stein, provide a set of practical, proven strategies anyone can use to turn those negative frogs into positive princes.

In this hands-on successor to the popular book The Trusted Advisor, you'll find answers to pervasive questions about trust and leadership - such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set. This pragmatic workbook delivers everyday tools, exercises, resources, and actionable to-do lists for the wide range of situations a trusted advisor inevitably encounters.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

This Working Life is the audiobook you need to navigate your career with courage, openness and a good dose of laughter in these chaotic and uncertain times. Springing off the success of her ABC podcast, Lisa Leong, together with journalist Monique Ross, is bringing a deep curiosity to the world of work.

The most successful women are often not the most talented, the most gifted, or even the most experienced. What these women have is a knack for communicating that opens doors and gives them influence. Gleaning from powerful research, best-selling author and life strategist Valorie Burton unearths practical insights you can put to work in your life immediately.

Today's coaches are challenged with the recurring task of weaving threads from several disciplines into a tapestry that is fit for purpose in helping their clients learn and succeed. In this sense, the coach has to become a discriminating eclectic, developing a keen sense of judgment to select which threads are best woven into the fabric and those that it would be better to simply throw away.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

This book was specially written for older students (25+) of the English language who wishes to improve his/her English fluency to the next level but seems to have hit a plateau. Regardless of what actions are taken, progression is slow or limited.  This book is essential for you to break through and not only improving your spoken skills but developing them so well regardless of your age. Armed with the proven tips, tricks, and techniques, you’ll discover that you’ll be soaring to an entirely new and exciting level of learning within days.

In Persuade: The 4-Step Process to Influence People and Decisions, accomplished sales, negotiation, and influence experts Andres Lares, Jeff Cochran, and Shaun Digan, PhD, deliver a concise and insightful take on how to transform your ability to persuade others regardless of the setting.

Are you a self-employed service provider looking to build a bulletproof business? Struggling to develop a strong, consistent client base? Do you want to take your independent career to the next level but don't know how? Writer, coach, and public speaker Laura Briggs has helped thousands of enthusiastic entrepreneurs find the liberating freedom and flexibility of the contractor model. And now she's here to share her battle-tested guide from working with companies like Microsoft and Business Insider to help you scale your enterprise and soar to new financial heights.

Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

From the authors of Leadership and Self-Deception comes an international best seller that instills hope and inspires reconciliation. Through a moving story of parents who are struggling with their own children and with problems that have come to consume their lives, we learn from once-bitter enemies the way to transform personal, professional, and global conflicts, even when war is upon us.

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions - but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done.

Everyone is selling, all the time - but not everyone sells well, and not everyone realizes that selling is what's happening. There are so many different departments that must come together in collaboration to ensure the successful delivery of a product - and consequently a satisfied customer - that everyone along the chain should, ideally, be selling all the time, to everyone, in every department. This book tells managers and salespeople what works when it comes to connecting all the dots and, just as important, what doesn't work.

A practical four-step methodology for any leader or manager facing a tough choice, and for creating integrative solutions to big, complex, and pressing problems. Stimulating and practical, Creating Great Choices blends storytelling, theory, and hands-on advice to help any leader or manager facing a tough choice.