Career Social

Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.

Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other non-designers may be more important than the designs themselves. Because if you can't get their support, your work will never see the light of day - no matter how good it is. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs.

In the perennial favorite Boundaries, Anne Katherine introduced the concept and importance of personal limits. In Where to Draw the Line, she takes the next step with a practical guide to establishing and maintaining healthy boundaries in a wide range of situations. With every encounter, we either demonstrate that we'll protect what we value, or that we'll give ourselves away. Healthy boundaries preserve our integrity. Unlike defenses, which isolate us from our true selves and from those we love, boundaries filter out harm.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct - and often failing as a result - we'd win more arguments if we learned the timeless art of verbal persuasion, or rhetoric.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives.

The man who created Bluefish, the internationally famous company that makes once-in-a-lifetime events happen for the rich and famous, reveals to the rest of us his trade secrets for making things happen. Steve Sims' day job is to make the impossible possible. With his help and expertise, his clients' fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

Master the art of public speaking with a mind- and content-based approach to success.

Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.

In this stunning audiobook, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous, and the most successful. He asks the question: What makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: That is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication. Erikson breaks down the four kinds of behavior types - Reds who are dominant and commanding, Yellows who are social and optimistic, Greens who are laid-back and friendly, and Blues who are analytical and precise - and explains how to identify and interact with each type of person.

In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.

In The Small Big, three heavyweights from the world of persuasion science and practice describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years, more research-from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics-has helped to uncover an even greater understanding of how influence, persuasion, and behavior change happens.

We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent audiobook illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence in this lively analysis. Crystal focuses on the here and now of eloquent speaking - from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

The most successful women are often not the most talented, the most gifted, or even the most experienced. What these women have is a knack for communicating that opens doors and gives them influence. Gleaning from powerful research, best-selling author and life strategist Valorie Burton unearths practical insights you can put to work in your life immediately.