Career Social

In Volume 3, Dr. Peck explores the largely unknown world of possession and exorcism. He also describes the unique relationship between group evil and individual evil, demonstrating how one person can affect or be affected by the actions and attitudes of a group. Drawing on his experiences as a psychiatrist and his observations of vivid incidents of evil in today's society. Dr. Peck takes us further into the dark side of the human psyche.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

Alexander, Hannibal, Caesar: Each was a master of war. Each had to look beyond the battlefield to decide whom to fight and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Alexander, Hannibal, and Caesar had to be not only generals but statesmen. And yet each was a battlefield commander, a strategist, a leader of men - in short, a warrior.

You do not need to be in a courtroom to advocate for others. You do not need to be in Congress to champion a cause. From the boardroom to the kitchen table, opportunities to make your case abound, and Doesn't Hurt to Ask shows you how to seize them. By blending gripping case studies from nearly two decades in a courtroom and four terms in national politics with personal stories and practical advice, Trey Gowdy walks you through the tools and the mindset needed to effectively communicate your message.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Many of us have a deep desire to make the world around us a better place. But often our good intentions are undermined by the fear that we are so insignificant in the big scheme of things that nothing we can do will actually help feed the world’s hungry, fix the damage of a Hurricane Katrina, or even get a healthy lunch program up and running in the local school. But extraordinary leaders such as Gandhi and even unlikely social activists such as Bob Geldof most often see themselves as harnessing the forces around them, rather than singlehandedly setting those forces in motion.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles - whether in the workplace, our homes, or our civic institutions - can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity".

Speak Easy is a framework to help anyone who is struggling with communication to learn the three A’s. They will learn how to be Articulate, Assertive, and Audacious when presenting their message and interacting with others. Eliminate hesitancy and build a voice full of power. In Speak Easy, you will learn: The traits that make up a confident communicator, how to use your thoughts, words, tonality, and body language effectively, strategies on how to develop an interesting personality, processes to create your own voice, ideas, and insights, and much more.

Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

The Student Leadership Challenge tailors one of the world’s most respected leadership models to students’ unique needs, and provides a proven pathway to success. Based on The Five Practices of Exemplary Leadership, this book merges solid research with personal stories from real-world student leaders to help students develop the critical skills they need to lead both now and after graduation. Useful from high school to graduate school and beyond, these lessons are reinforced by reflective and critical thinking activities to help students internalize important concepts.

What if you created a business that provided amazing client experiences and set a new standard for what it’s like to work with a law firm? What if you slept great at night while traveling abroad for months at a time, knowing your team could run things without you with the help of thoughtful systems and optimized technology? Yes! It’s all possible. The Small Firm Roadmap Revisited will show you how to build something different—a law firm business that is people-centered, effectively managed, and ultimately more valuable.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

The first Black female CEO of a Fortune 500 company looks back at her life and her career at Xerox, sharing unique insights on American business and corporate life, the workers she has always valued, racial and economic justice, how greed is threatening democracy, and the obstacles she’s conquered being Black and a woman.

Discover design strategies for using your own unique social identities and experiences as inspiration to challenge the status quo and create the kind of lasting change that leads to greater equity and social justice, from Stanford University's d.school.

For more than 25 years, small-talk expert Don Gabor has helped thousands of people communicate with wit, confidence, and enthusiasm with his best seller How to Start a Conversation and Make Friends. This newly revised and updated edition combines classic techniques in the art of conversation with necessary skills for communicating in the 21st century.

We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this - and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work - often in unsafe conditions for very low pay - and the billionaires who receive the most profit.