Career Strategy
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Auteur(s): Nicolaj Siggelkow, Christian Terwiesch
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Version intégrale
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
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Connected Strategy
- Building Continuous Customer Relationships for Competitive Advantage
- Narrateur(s): David Marantz
- Durée: 6 h et 58 min
- Date de publication: 2020-10-20
- Langue: Anglais
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In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Inbound Content
- A Step-by-Step Guide to Doing Content Marketing the Inbound Way
- Auteur(s): Justin Champion
- Narrateur(s): James Fouhey
- Durée: 5 h et 38 min
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Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.
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Inbound Content
- A Step-by-Step Guide to Doing Content Marketing the Inbound Way
- Narrateur(s): James Fouhey
- Durée: 5 h et 38 min
- Date de publication: 2019-10-18
- Langue: Anglais
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Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Duty of Care
- An Executive's Guide for Corporate Boards in the Digital Era
- Auteur(s): Alizabeth Calder
- Narrateur(s): Randye Kaye
- Durée: 4 h et 4 min
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Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era offers a much-needed guide for board directors and leaders who need to get up to speed and close their digital knowledge gap in order to make the right decisions about digital technology investment and deployments. Written in easy-to-understand language, this audiobook targets directors and executives who want to protect themselves from risks ranging from massive cyber security breaches to digital infrastructure investment mistakes.
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Duty of Care
- An Executive's Guide for Corporate Boards in the Digital Era
- Narrateur(s): Randye Kaye
- Durée: 4 h et 4 min
- Date de publication: 2019-07-30
- Langue: Anglais
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Duty of Care: An Executive's Guide for Corporate Boards in the Digital Era offers a much-needed guide for board directors and leaders who need to get up to speed and close their digital knowledge gap....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Leadership U
- Accelerating Through the Crisis Curve
- Auteur(s): Gary Burnison
- Narrateur(s): Stephen R. Thorne
- Durée: 2 h et 22 min
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Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U. Those timeless words are timelier than ever today, as leaders look to accelerate through the crisis curve. As author Gary Burnison observes, "There will likely be more change in the next two years than we have seen in the last 20." Now, in Leadership U, Burnison lays out a framework - his Six Degrees of Leadership - to show leaders how to create change.
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Leadership U
- Accelerating Through the Crisis Curve
- Narrateur(s): Stephen R. Thorne
- Durée: 2 h et 22 min
- Date de publication: 2020-10-23
- Langue: Anglais
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Leadership is all about others - inspiring them to believe, then enabling that belief to become reality. That's the essence of Leadership U: it starts with U but it's not about U....
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Prix courant: 12,24$ ou 1 crédit
Prix réduit: 12,24$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Version intégrale
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Performance
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- Auteur(s): Marco Iansiti, Karim R. Lakhani
- Narrateur(s): Steven Jay Cohen
- Durée: 9 h et 38 min
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In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
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Superficial and not accurate
- Écrit par Mr. P le 2021-10-20
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Competing in the Age of AI
- Strategy and Leadership When Algorithms and Networks Run the World
- Narrateur(s): Steven Jay Cohen
- Durée: 9 h et 38 min
- Date de publication: 2020-01-07
- Langue: Anglais
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In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Business Model Shifts
- Six Ways to Create New Value for Customers
- Auteur(s): Patrick Van Der Pijl, Justin Lockitz, Roland Winjen, Autres
- Narrateur(s): Graham Rowat
- Durée: 7 h et 14 min
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This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.
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Business Model Shifts
- Six Ways to Create New Value for Customers
- Narrateur(s): Graham Rowat
- Durée: 7 h et 14 min
- Date de publication: 2021-01-26
- Langue: Anglais
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This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Doing Agile Right
- Transformation Without Chaos
- Auteur(s): Darrell K. Rigby, Sarah Elk, Steven H. Berez
- Narrateur(s): Steve Menasche
- Durée: 7 h et 46 min
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Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work.
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Doing Agile Right
- Transformation Without Chaos
- Narrateur(s): Steve Menasche
- Durée: 7 h et 46 min
- Date de publication: 2020-05-26
- Langue: Anglais
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The authors break down how agile really works, show what not to do, and explain the crucial importance of scaling agile properly in order to get its full benefit. They then lay out a road map for leading the transition to a truly agile enterprise....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Art of War
- The Strategy of Sun Tzu
- Auteur(s): Sun Tzu
- Narrateur(s): Mike Borris
- Durée: 1 h et 48 min
- Version intégrale
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This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.
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The Art of War
- The Strategy of Sun Tzu
- Narrateur(s): Mike Borris
- Durée: 1 h et 48 min
- Date de publication: 2011-11-01
- Langue: Anglais
- This timeless text is required listening for any business person or athlete interested in strategy...
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Prix courant: 12,47$ ou 1 crédit
Prix réduit: 12,47$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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HBR Guide to Executing Your Strategy
- HBR Guide Series
- Auteur(s): Harvard Business Review
- Narrateur(s): Jon Vertullo, Erin deWard
- Durée: 4 h et 55 min
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Even the best competitive strategies mean nothing if they can't be executed. Yet many organizations struggle when they move from defining a strategy to implementing it. Somehow, all the careful planning falls to the side, and leaders are left wondering how to pick up the pieces. The HBR Guide to Executing Your Strategy is here to help. This book offers leaders and managers tips and advice for how to take even the most detailed strategy and apply it throughout their organizations.
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HBR Guide to Executing Your Strategy
- HBR Guide Series
- Narrateur(s): Jon Vertullo, Erin deWard
- Série: HBR Handbooks Series, HBR Guide Series
- Durée: 4 h et 55 min
- Date de publication: 2023-07-25
- Langue: Anglais
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The HBR Guide to Executing Your Strategy offers leaders and managers tips and advice for how to take even the most detailed strategy and apply it throughout their organizations....
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Prix courant: 17,54$ ou 1 crédit
Prix réduit: 17,54$ ou 1 crédit
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Driving Digital Strategy
- A Guide to Reimagining Your Business
- Auteur(s): Sunil Gupta
- Narrateur(s): Daniel Henning
- Durée: 7 h et 53 min
- Version intégrale
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Digital transformation is no longer news - it's a necessity. For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture.
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Driving Digital Strategy
- A Guide to Reimagining Your Business
- Narrateur(s): Daniel Henning
- Durée: 7 h et 53 min
- Date de publication: 2020-11-24
- Langue: Anglais
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Digital transformation is no longer news - it's a necessity....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Taking Point
- A Navy SEAL's 10 Fail Safe Principles for Leading Through Change
- Auteur(s): Brent Gleeson, Mark Owen - foreword
- Narrateur(s): Brent Gleeson
- Durée: 8 h et 57 min
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Decorated Navy SEAL and successful businessman Brent Gleeson shares his revolutionary approach to navigating and leading change in the workplace - with a foreword by New York Times best-selling author Mark Owen. Inspired by his time as a Navy SEAL and building successful organizations in the business world, Brent Gleeson has created a revolutionary approach for today's existing and emerging business leaders and managers to improve their ability to successfully navigate organizational change.
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Taking Point
- A Navy SEAL's 10 Fail Safe Principles for Leading Through Change
- Narrateur(s): Brent Gleeson
- Durée: 8 h et 57 min
- Date de publication: 2018-02-27
- Langue: Anglais
- Decorated Navy SEAL and successful businessman Brent Gleeson shares his revolutionary approach to navigating and leading change in the workplace....
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Prix courant: 24,27$ ou 1 crédit
Prix réduit: 24,27$ ou 1 crédit
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Leadership Strategy
- The Art & Science of Decision-Making
- Auteur(s): Powerful Business Solutions
- Narrateur(s): Andrew Heister
- Durée: 4 h et 53 min
- Version intégrale
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Visionaries like Elon Musk and Jeff Bezos have demonstrated the power of reimagining what's possible. Now, this transformative new guide taps into the mindsets and strategies of today's boldest innovators - showing you how to challenge assumptions, unlock creative breakthroughs, and execute world-changing visions.
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Leadership Strategy
- The Art & Science of Decision-Making
- Narrateur(s): Andrew Heister
- Durée: 4 h et 53 min
- Date de publication: 2024-05-01
- Langue: Anglais
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Visionaries like Elon Musk and Jeff Bezos have demonstrated the power of reimagining what's possible. Now, this transformative new guide taps into the mindsets and strategies of today's boldest innovators.
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Auteur(s): Adam Ferrier, Jen Flemming - contributor
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Version intégrale
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- Écrit par Crystal le 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrateur(s): Alex Wyndham
- Durée: 5 h et 53 min
- Date de publication: 2020-06-09
- Langue: Anglais
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Business Hack
- The Wealth Dragon Way to Build a Successful Business in the Digital Age
- Auteur(s): John Lee
- Narrateur(s): Norah Tocci
- Durée: 8 h et 2 min
- Version intégrale
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Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media - offering practical steps to create and implement highly effective cyber-marketing campaigns.
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Business Hack
- The Wealth Dragon Way to Build a Successful Business in the Digital Age
- Narrateur(s): Norah Tocci
- Durée: 8 h et 2 min
- Date de publication: 2019-02-28
- Langue: Anglais
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Business Hack is your essential road map to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Entrepreneurship the Disney Way
- Auteur(s): Michael G. Goldsby, Rob Mathews
- Narrateur(s): Barry Abrams
- Durée: 14 h et 5 min
- Version intégrale
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This audiobook focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the listener with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization.
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Entrepreneurship the Disney Way
- Narrateur(s): Barry Abrams
- Durée: 14 h et 5 min
- Date de publication: 2019-08-13
- Langue: Anglais
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This audiobook focuses on the business story of Walt Disney and the company he built. Walt Disney created one of the most successful ventures in business history....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Competitive Strategy
- What Is Strategy
- Auteur(s): Michael Porter
- Narrateur(s): Deaver Brown
- Durée: 1 h et 33 min
- Version intégrale
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This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.
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Competitive Strategy
- What Is Strategy
- Narrateur(s): Deaver Brown
- Durée: 1 h et 33 min
- Date de publication: 2010-11-02
- Langue: Anglais
- This audiobook was created based on Michael Porter's landmark book Competitive Strategy....
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Prix courant: 3,75$ ou 1 crédit
Prix réduit: 3,75$ ou 1 crédit
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Version intégrale
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Your Strategy Needs a Strategy
- How to Choose and Execute the Right Approach
- Auteur(s): Martin Reeves, Knut Haanaes, Janmejaya Sinha
- Narrateur(s): Jeffrey Schmidt
- Durée: 6 h et 52 min
- Version intégrale
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Au global
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Performance
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Histoire
In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right.
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a must read
- Écrit par Moises le 2023-06-16
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Your Strategy Needs a Strategy
- How to Choose and Execute the Right Approach
- Narrateur(s): Jeffrey Schmidt
- Durée: 6 h et 52 min
- Date de publication: 2023-03-07
- Langue: Anglais
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In this book, The Boston Consulting Group's Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company....
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