Career Strategy
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Auteur(s): Jim Kalbach, Michael Schrage - foreword
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
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The Jobs to Be Done Playbook
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Narrateur(s): Tom Parks
- Durée: 8 h et 10 min
- Date de publication: 2024-05-28
- Langue: Anglais
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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action.
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Prix courant: 21,92$ ou 1 crédit
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Strategy in 3D
- Essential Tools to Diagnose, Decide, and Deliver
- Auteur(s): Greg Fisher, John E. Wisneski, Rene M. Bakker
- Narrateur(s): Al Kessel
- Durée: 6 h et 22 min
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Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case. The current business environment does not wait for companies to slowly adjust in an annual meeting. The relentless pace of change renders today's long-term future tomorrow's history. Does this mean strategy is no longer useful, or even feasible? No. Good strategists are needed now more than ever.
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Strategy in 3D
- Essential Tools to Diagnose, Decide, and Deliver
- Narrateur(s): Al Kessel
- Durée: 6 h et 22 min
- Date de publication: 2024-01-23
- Langue: Anglais
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Strategy decision making and action used to be off limits to all but the select few at the very top of an organization. It was a largely cerebral activity focused on grand long-terms plans made at annual off-site retreats away from the daily challenges of the business. That is no longer the case....
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Prix courant: 17,81$ ou 1 crédit
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The Emergent Approach to Strategy
- Adaptive Design & Execution
- Auteur(s): Peter Compo
- Narrateur(s): Michael Coleman
- Durée: 9 h et 2 min
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Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined, and strategy practice is still largely based on a planned view of the world. Change and innovation, however, are not wholly planned but emerge from the myriad interactions of the players involved—some by design, many not. This science of complex adaptive systems must be the bedrock on which strategy is built.
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The Emergent Approach to Strategy
- Adaptive Design & Execution
- Narrateur(s): Michael Coleman
- Durée: 9 h et 2 min
- Date de publication: 2024-02-08
- Langue: Anglais
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Despite how much is written about strategy, and money spent on it, reports of chronic failures persist. Two causes dominate. Strategy is still not fully defined, and strategy practice is still largely based on a planned view of the world.
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Prix courant: 25,00$ ou 1 crédit
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Art of War
- Auteur(s): Sun Tzu
- Narrateur(s): Joe Mantegna
- Durée: 4 h et 20 min
- Version intégrale
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Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China. A classic of Chinese literature, Art of War reveals the strategies, tactics, and insights that lead to success. Mastery of warfare and the maintenance of power are the most important values in Sun's philosophy, without which there can be no peace or life.
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Art of War
- Narrateur(s): Joe Mantegna
- Durée: 4 h et 20 min
- Date de publication: 2004-07-08
- Langue: Anglais
- Born over 2,400 years ago, warrior, thinker, and leader Sun Tzu lived during a time of great internecine conflict in China....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Self-Talk That Makes or Break You
- A Science-Backed Strategy for Better Relationships, Career & Emotional Wellbeing. Conquer Self-Sabotaging Mindsets Like Imposter Syndrome, Stress & Limiting Beliefs
- Auteur(s): R. Halcyon Miller
- Narrateur(s): Kelly smith
- Durée: 4 h et 15 min
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Welcome aboard the voyage to personal empowerment and mental well-being through the mastery of self-talk! This book isn't about fleeting motivation; it's about long-term change – providing you with actionable tools and strategies that will be your unwavering companions on this transformative journey. The science behind self-talk and its incredible influence on your life's narrative…including a helpful self-assessment so you can analyze your own current self-talk.
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Self-Talk That Makes or Break You
- A Science-Backed Strategy for Better Relationships, Career & Emotional Wellbeing. Conquer Self-Sabotaging Mindsets Like Imposter Syndrome, Stress & Limiting Beliefs
- Narrateur(s): Kelly smith
- Durée: 4 h et 15 min
- Date de publication: 2024-10-11
- Langue: Anglais
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Welcome aboard the voyage to personal empowerment and mental well-being through the mastery of self-talk!
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Prix courant: 18,74$ ou 1 crédit
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Auteur(s): Gordon Glenister
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.
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Influencer Marketing Strategy
- How to Create Successful Influencer Marketing
- Narrateur(s): Neil Whiteside
- Durée: 5 h et 13 min
- Date de publication: 2023-02-27
- Langue: Anglais
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Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing....
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Prix courant: 25,25$ ou 1 crédit
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Scramble: How Agile Strategy Can Build Epic Brands in Record Time
- Auteur(s): Marty Neumeier
- Narrateur(s): Marty Neumeier
- Durée: 7 h et 5 min
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Marty Neumeier, author of The Brand Gap and other business best-sellers, has written an audiobook that leaps right into your pounding heart. One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
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A Must Read
- Écrit par Jonathan le 2022-09-07
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Scramble: How Agile Strategy Can Build Epic Brands in Record Time
- Narrateur(s): Marty Neumeier
- Durée: 7 h et 5 min
- Date de publication: 2018-09-24
- Langue: Anglais
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Whether you’re a CEO, strategist, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light - not as a static set of requirements, but as a living entity....
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Prix courant: 25,00$ ou 1 crédit
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Maximize Your Social
- A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
- Auteur(s): Neal Schaffer
- Narrateur(s): Neal Schaffer
- Durée: 6 h et 42 min
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Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map.
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Maximize Your Social
- A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
- Narrateur(s): Neal Schaffer
- Durée: 6 h et 42 min
- Date de publication: 2020-07-27
- Langue: Anglais
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Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself - and do it right....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Community of Leaders
- What It Takes to Drive Strategy, Culture, and Change
- Auteur(s): Vince Molinaro
- Narrateur(s): Lee Goettl
- Durée: 3 h et 36 min
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Do the leaders in your company work together towards a common goal? Do they trust one another? Are they accountable not only individually but as a team? These are just a few traits found in community-minded leaders, the kind of leaders essential to grow your organization. With his new book, Community of Leaders, New York Times bestselling author Vince Molinaro breaks down why having a strong leadership culture in your organization is critical, how to build it, and how to sustain it for long term success.
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Community of Leaders
- What It Takes to Drive Strategy, Culture, and Change
- Narrateur(s): Lee Goettl
- Durée: 3 h et 36 min
- Date de publication: 2024-09-10
- Langue: Anglais
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New York Times bestselling author Vince Molinaro breaks down why having a strong leadership culture in your organization is critical, how to build it, and how to sustain it for long term success.
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Prix courant: 16,33$ ou 1 crédit
Prix réduit: 16,33$ ou 1 crédit
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Auteur(s): Melina Palmer
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
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The Truth About Pricing
- How to Apply Behavioral Economics So Customers Buy
- Narrateur(s): Kate Coventry
- Durée: 7 h et 51 min
- Date de publication: 2024-03-19
- Langue: Anglais
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing—it isn't about the price.
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Prix courant: 22,26$ ou 1 crédit
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HBR Guide to Leading Through Change
- Auteur(s): Harvard Business Review
- Narrateur(s): Timothy Andrés Pabon, Shannon Condon
- Durée: 4 h et 51 min
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The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you're facing. You'll learn how to improve your odds of success; communicate a shared vision; keep going, even amid lags and setbacks; deal with naysayers and roadblocks; build trust and resilience on your team; and make a lasting impact.
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HBR Guide to Leading Through Change
- Narrateur(s): Timothy Andrés Pabon, Shannon Condon
- Durée: 4 h et 51 min
- Date de publication: 2024-09-03
- Langue: Anglais
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The HBR Guide to Leading Through Change provides the practical tips, research, stories, and advice you need to understand, communicate, and implement change effectively, no matter the size or scale of the challenge you're facing.
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Prix courant: 14,47$ ou 1 crédit
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Auteur(s): Roman Pichler
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. Using a wide range of proven techniques and tools, author Roman Pichler explains how to create effective strategies and actionable roadmaps to help you maximize your chances of creating successful products. Written in an engaging and no-nonsense style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products.
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Strategize
- Product Strategy and Product Roadmap Practices for the Digital Age
- Narrateur(s): Roman Pichler
- Durée: 5 h et 5 min
- Date de publication: 2022-09-19
- Langue: Anglais
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Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age....
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Prix courant: 25,00$ ou 1 crédit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Auteur(s): Eli Schwartz
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- Écrit par Alex Schenker le 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrateur(s): Jem Matzan
- Durée: 6 h et 54 min
- Date de publication: 2022-01-31
- Langue: Anglais
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Prix courant: 20,15$ ou 1 crédit
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Inside the Tornado
- Auteur(s): Geoffrey A. Moore
- Narrateur(s): Geoffrey A. Moore
- Durée: 3 h et 4 min
- Version abrégée
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits. Geoffrey Moore's Crossing the Chasm explained the gap in the "Technology Adoption Life Cycle" products must cross before reaching the mainstream market.
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Too much generalized statements packed with lingo
- Écrit par JG le 2017-12-19
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Inside the Tornado
- Narrateur(s): Geoffrey A. Moore
- Durée: 3 h et 4 min
- Date de publication: 1999-12-16
- Langue: Anglais
- Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits....
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Prix courant: 12,81$ ou 1 crédit
Prix réduit: 12,81$ ou 1 crédit
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Creative Strategy and the Business of Design
- Auteur(s): Douglas Davis
- Narrateur(s): Marc Thompson
- Durée: 6 h et 47 min
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Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
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Creative Strategy and the Business of Design
- Narrateur(s): Marc Thompson
- Durée: 6 h et 47 min
- Date de publication: 2022-05-24
- Langue: Anglais
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Remaining relevant as a creative professional takes more than creativity—you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Growing the Top Line
- Four Key Questions and the Proven Process for Scaling Your Business
- Auteur(s): Cliff Farrah
- Narrateur(s): Michael Butler Murray
- Durée: 6 h et 46 min
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Growing the Top Line: Four Key Questions and the Proven Process for Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author Cliff Farrah reveals the copyrighted growth strategy that he has developed over the last 20 years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.
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Growing the Top Line
- Four Key Questions and the Proven Process for Scaling Your Business
- Narrateur(s): Michael Butler Murray
- Durée: 6 h et 46 min
- Date de publication: 2021-07-27
- Langue: Anglais
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Leading growth strategy consultant and author Cliff Farrah reveals the copyrighted growth strategy that he has developed over the last 20 years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Supply Chain Management
- Fundamentals, Strategy, Analytics & Planning for Supply Chain & Logistics Management
- Auteur(s): Khalid Zidan
- Narrateur(s): Thomas Hogan
- Durée: 1 h et 38 min
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The supply chain is not a new concept for economists. The idea of the supply chain is a basic one that has permeated economic systems since the earliest days of trade and commerce. It is simply a term referring to the collection of businesses or individuals responsible for transforming raw materials into products and then getting those products into the hands of consumers.
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Supply Chain Management
- Fundamentals, Strategy, Analytics & Planning for Supply Chain & Logistics Management
- Narrateur(s): Thomas Hogan
- Durée: 1 h et 38 min
- Date de publication: 2016-06-30
- Langue: Anglais
- The supply chain is not a new concept for economists. The idea of the supply chain is a basic one that has permeated economic systems since the earliest days of trade and commerce....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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The Financial Times Guide to Strategy, 5th Edition
- How to Create, Pursue and Deliver a Winning Strategy (FT Guides Series)
- Auteur(s): Richard Koch
- Narrateur(s): Liam Gerrard
- Durée: 13 h et 26 min
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The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers, and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy.
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The Financial Times Guide to Strategy, 5th Edition
- How to Create, Pursue and Deliver a Winning Strategy (FT Guides Series)
- Narrateur(s): Liam Gerrard
- Durée: 13 h et 26 min
- Date de publication: 2024-01-16
- Langue: Anglais
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Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy....
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Prix courant: 27,83$ ou 1 crédit
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
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Histoire
Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.
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Time spent well
- Écrit par pg le 2022-06-07
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Winning on Purpose
- The Unbeatable Strategy of Loving Customers
- Narrateur(s): Walter Dixon
- Durée: 8 h et 37 min
- Date de publication: 2021-12-31
- Langue: Anglais
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Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Strategy Book (3rd Edition)
- How to Think and Act Strategically to Deliver Outstanding Results
- Auteur(s): Max Mckeown
- Narrateur(s): Jonathan Johns
- Durée: 6 h et 36 min
- Version intégrale
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Au global
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Performance
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Histoire
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips.
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The Strategy Book (3rd Edition)
- How to Think and Act Strategically to Deliver Outstanding Results
- Narrateur(s): Jonathan Johns
- Durée: 6 h et 36 min
- Date de publication: 2023-05-16
- Langue: Anglais
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Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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