Career Strategy

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

Dialogue provides practical guidelines for one of the essential elements of true partnership - learning how to talk together in honest and effective ways. It reveals how problems between managers and employees, and between companies or divisions within a larger corporation, stem from an inability to conduct a successful dialogue.

The word cryptocurrency is virtually on everyone’s lips, but not everyone is making money. Learn the necessary strategies to invest in cryptocurrencies. The crypto market is a whole new way of investing. You can make a minimal investment today only to find out that the valued has increased 100%. It is an auspicious way to invest. However, be careful, as the market is very volatile. It can also reduce value in a moment; hence, it is necessary to give your whole attention to monitoring the trade and having the correct strategy before and during investment.

This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu's philosophy to win in every aspect of life. In the West, when we think of war, we imagine battle, casualties, brutality. But Sun Tsu, who wrote The Art of War 2,500 years ago, was Chinese, and their view of war is not about fighting. It is about determining the most efficient way of gaining victory with the least amount of conflict.

In Victory, best-selling author Brian Tracy applies to business and personal success the same concepts that have helped great leaders triumph in military campaigns throughout history. Using military examples throughout, he provides ambitious, success-oriented listeners with a practical template for reaching their own potential for greatness. This is an indispensable strategic field guide from America's foremost expert on achievement.

Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change.

The corporate world is a complex game that must be mastered in order to achieve great success and rise up the organizational ladder. There are many rewards for the winners in this game-playing environment, and as with many things in life, the corporate world can be quite brutal for the losers in this competitive ecosystem of complicated relationships and diverse behaviors that must be effectively navigated in the course of playing the strategic game. Ergo, learn to play the game of office politics or suffer the unkind consequences of being destroyed on the corporate battlefield.

Ever since strategy gained currency as an organizational concept in the 1960s, there's been confusion about how to define it. Strategy isn't a detailed plan of action. Nor is it a corporate vision or an objective or a mission statement. Strategy is not what to think. It's how to think. Most books on strategy focus on external strategy: competition with rivals in business or overcoming the enemy on the battlefield. This book is different.

Leadership is a lifestyle, not a vocation. The Process creates emotionally intelligent leadership starting in your relationships and extending into your business and your entire life. This book summarizes the process. It contains probing and powerful questions at the end of each chapter, questions designed to help you discover your own way forward. Whether you are struggling as an individual, in a relationship, or married, the process will point you in the direction of seeking and receiving help as a lifestyle, not as a solution to a problem.

How much of innovation is inspiration, and how much is hard work? The answer lies somewhere in the middle, says management thinker Peter Drucker. In this HBR classic from 1985, he argues that innovation is real work that can and should be managed like any other corporate function. Success is more likely to result from the systematic pursuit of opportunities than from a flash of genius. Indeed, most innovative business ideas arise through the methodical analysis of seven areas of opportunity.

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

Entrepreneur’s Guide to Consumer Packaged Goods: The Winning Growth Strategy for a Food & Beverage CPG Startup is a high-level resource for getting started in the consumer packaged goods (CPG) industry. The book analyzes the strategies needed to scale and grow a CPG business. It covers the strategic blunders to avoid and all other relevant topics needed to launch a CPG company.

The Shibumi Strategy is a little book about a big breakthrough. It tells the story of a hardworking family man who finds himself in crisis when his company closes. Through his struggle, and guidance from unlikely sources, he learns subtle lessons in the form of "personal zen" principles, coming to understand that it is often the involuntary challenge, the setbacks, that harbor the power to transform. When approached as an opportunity - no easy task when simple survival is the first order of business - unforeseen trials can sometimes result in an altogether new lease on life.

Phil Town is now a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor.

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers, and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering, and understanding successful strategy.

An instructional and comprehensive four-in-one book bundle that includes a collection of guides discussing all the information that beginners should be aware of. Are you curious about options trading? Are you the type of person that wants to learn all about it, without having to spend too much money on buying various books relating to the subject? If all of these fit your criteria, then you’re in the right place!

Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies listeners can use in complex dealmaking situations.

In this essential audiobook, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations.

Successful Leaders Aren't Bullies empowers good leaders to choose leadership and to understand the benefits of leading with healthy behaviors and to intervene and to stop bullying. It will inspire and mobilize bullied victims to overcome and to thrive by presenting examples of resilient and healthy individuals and organizations.

This is legendary 17th century swordsman Miyamoto Musashi’s exposition of sword fighting, strategy, and Zen philosophy. Required listening for any martial artist, business person, or student of strategy, this audiobook includes the one hour Zen inspired soundtrack, The Mysterious Sound of Wind in the Bamboo, performed on authentic Japanese instruments.