Category Categories
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Auteur(s): Category Pirates, Nicolas Cole, Eddie Yoon, Autres
- Narrateur(s): Christopher Lochhead
- Durée: 50 min
- Version intégrale
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Au global
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Histoire
Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.
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The Big Brand Lie
- How Categories Make Brands & Why Brand Marketers Never Believe It
- Narrateur(s): Christopher Lochhead
- Durée: 50 min
- Date de publication: 2021-11-15
- Langue: Anglais
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Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult"....
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Category Five
- Auteur(s): Ann Davila Cardinal
- Narrateur(s): Almarie Guerra
- Durée: 7 h et 15 min
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The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat.
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Category Five
- Narrateur(s): Almarie Guerra
- Durée: 7 h et 15 min
- Date de publication: 2020-07-09
- Langue: Anglais
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The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Big Product Lie
- Auteur(s): Category Pirates, Christopher Lochhead, Nicolas Cole, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 53 min
- Version intégrale
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.
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The Big Product Lie
- Narrateur(s): Jason DeFillippo
- Durée: 53 min
- Date de publication: 2023-02-16
- Langue: Anglais
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Auteur(s): Category Pirates, Nicolas Cole, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 48 min
- Version intégrale
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The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.
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Content-Free Marketing
- How Marketers Got Duped into Saying Nothing, Everywhere (And Why It Is a Legendary Opportunity)
- Narrateur(s): Jason DeFillippo
- Durée: 48 min
- Date de publication: 2023-01-11
- Langue: Anglais
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The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Auteur(s): Category Pirates, Eddie Yoon, Nicolas Cole, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 52 min
- Version intégrale
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Histoire
Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.
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The 8 Category Levers
- How To Build a Massive, Pacific Ocean-Sized Differentiation Moat
- Narrateur(s): Jason DeFillippo
- Durée: 52 min
- Date de publication: 2023-01-17
- Langue: Anglais
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business....
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Prix courant: 4,95$ ou 1 crédit
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Crafting Category Romance
- The Art of Fiction Haiku
- Auteur(s): Amy Lane
- Narrateur(s): Jenn Lee
- Durée: 5 h et 44 min
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Category romance is a precise art. With such a small word count, writing the perfect category romance is a little like writing a haiku. But how do you write a book in 17 syllables? In Crafting Category Romance, two-time RITA™-nominated author of nearly 100 books Amy Lane describes the rules of engagement, traps to watch out for, and how to leverage common tropes to create conflict, craft a character, develop a plot, and leave readers with a happy ever after that's different every time - all in a tidy package.
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Crafting Category Romance
- The Art of Fiction Haiku
- Narrateur(s): Jenn Lee
- Durée: 5 h et 44 min
- Date de publication: 2021-01-26
- Langue: Anglais
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Category romance is a precise art. With such a small word count, writing the perfect category romance is a little like writing a haiku. But how do you write a book in 17 syllables? Listen to find out....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Road Trip Trivia Game Show, Part 1
- Categories Edition
- Auteur(s): C.S Alexander
- Narrateur(s): Jeremy Crawford
- Durée: 4 h et 14 min
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Are you looking to pass by time, but do not want to be mindlessly scrolling? Are you looking for a trivia game that has interesting topics that will blow your mind? Road Trip Trivia Game Show is a great way to pass time while traveling. In this audiobook, there will be 11 trivia categories to choose from and eight other secret bonus categories. Each category will have 25 questions, and unlike other trivia books, this one allows you to navigate around to each topic you would like to test yourself on!
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Road Trip Trivia Game Show, Part 1
- Categories Edition
- Narrateur(s): Jeremy Crawford
- Durée: 4 h et 14 min
- Date de publication: 2022-03-30
- Langue: Anglais
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Are you looking to pass by time, but do not want to be mindlessly scrolling? Are you looking for a trivia game that has interesting topics that will blow your mind? Road Trip Trivia Game Show is a great way to pass time while traveling....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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EMT Audio Study Guide! Complete A-Z Review
- Ultimate NREMT Test Prep To Help You Pass The EMT Exam! Best EMT Book & Prep! Covers ALL NREMT Categories! Complete A-Z Review Edition
- Auteur(s): Jamie Montoya
- Narrateur(s): Austin R Stoler
- Durée: 6 h et 51 min
- Version intégrale
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You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your EMT textbook in preparation for the NREMT Exam. However, the truth is that the NREMT is a challenging computer adaptive test, meaning the difficulty of the questions are adjusted based on the responses you provide. It is normal to have some anxiety about taking this test. The NREMT only allows a certain number of attempts to pass the test. Thorough preparation is therefore essential.
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EMT Audio Study Guide! Complete A-Z Review
- Ultimate NREMT Test Prep To Help You Pass The EMT Exam! Best EMT Book & Prep! Covers ALL NREMT Categories! Complete A-Z Review Edition
- Narrateur(s): Austin R Stoler
- Durée: 6 h et 51 min
- Date de publication: 2018-10-22
- Langue: Anglais
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You are no doubt a busy student with a lot of things going on! It can be challenging to find the time to read your EMT textbook in preparation for the NREMT Exam. However, the truth is that the NREMT is a challenging computer adaptive test....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- Auteur(s): Category Pirates, Nicolas Cole, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 1 h et 13 min
- Version intégrale
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year.
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The Lightning Strike Strategy
- How to Plan an Annual Marketing Strategy that Solidifies Your Leadership Position
- Narrateur(s): Jason DeFillippo
- Durée: 1 h et 13 min
- Date de publication: 2023-01-17
- Langue: Anglais
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Short, sweet, and jam-packed with incredibly valuable insights, this audiobook explains why year-long marketing should not be your dominant focus, and explains the exponential benefits of mattering to your most loyal customers just a few times per year....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- Auteur(s): Category Pirates, Nicolas Cole, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 1 h et 34 min
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Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first.
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Writer Business Models
- How Writers, Creators, And Thought Leaders Monetize
- Narrateur(s): Jason DeFillippo
- Durée: 1 h et 34 min
- Date de publication: 2023-01-11
- Langue: Anglais
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Some writers don’t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit loaded—because it requires you to address a deeper question, first....
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Prix courant: 8,71$ ou 1 crédit
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 1 h
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Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future).
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The Art of Fresh Thinking
- How to Create Obvious & Non-Obvious Content
- Narrateur(s): Jason DeFillippo
- Durée: 1 h
- Date de publication: 2022-12-05
- Langue: Anglais
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Almost all thinking is reflexive (having an unconscious “reflex” in response) versus “reflective” (taking a moment to consciously reflect on how the past may have created a preexisting mental model keeping you from considering a new and different future)....
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Prix courant: 8,71$ ou 1 crédit
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Christopher Lochhead
- Durée: 1 h et 13 min
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Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.
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A Pirate's Guide to a Legendary IPO
- How to Write an S-1 that Tells a Story of a Different Future
- Narrateur(s): Christopher Lochhead
- Durée: 1 h et 13 min
- Date de publication: 2022-01-06
- Langue: Anglais
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Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Auteur(s): Category Pirates, Nicolas Cole, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 36 min
- Version intégrale
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Histoire
Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.
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A New Category of Human
- How Native Digitals Are Transforming the $6 Trillion "Stuff" Business
- Narrateur(s): Jason DeFillippo
- Durée: 36 min
- Date de publication: 2022-12-19
- Langue: Anglais
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Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing....
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Prix courant: 4,95$ ou 1 crédit
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Auteur(s): Category Pirates, Nicolas Cole, Eddie Yoon, Autres
- Narrateur(s): Christopher Lochhead
- Durée: 41 min
- Version intégrale
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Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.
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Direct to Creator
- The Problem with Platforms & How the Legacy Media Category Is Being Redesigned
- Narrateur(s): Christopher Lochhead
- Durée: 41 min
- Date de publication: 2022-11-08
- Langue: Anglais
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Business media “platforms” and social media platforms have a problem. But all that is changing. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape...
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Prix courant: 4,95$ ou 1 crédit
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Auteur(s): Category Pirates, Nicolas Cole, Christopher Lochhead, Autres
- Narrateur(s): Christopher Lochhead
- Durée: 37 min
- Version intégrale
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules. In business, this seems smart. Buy Google Ads for the keywords that indicate someone is already shopping and yell, “Pick me! Pick me!” The unquestioned rationale is: Demand exists, and if our business can tap into that existing demand, we will find customers—and customers lead to profits.
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DAM the Demand
- How to Redesign Your Category and Take 76% of the Market
- Narrateur(s): Christopher Lochhead
- Durée: 37 min
- Date de publication: 2022-11-02
- Langue: Anglais
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From early in life, we’re taught to compete in a preexisting game of comparison designed by someone else (listen to this sentence three times). And in doing so, we unconsciously submit to someone else’s rules....
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Prix courant: 4,95$ ou 1 crédit
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Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- Auteur(s): Category Pirates, Nicolas Cole, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 23 min
- Version intégrale
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In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.
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Martin Cooper: The Purpose of Technology
- The Father of the Cell Phone on Making Technology More Efficient and Accessible for All
- Narrateur(s): Jason DeFillippo
- Durée: 23 min
- Date de publication: 2022-12-12
- Langue: Anglais
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In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design)....
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Prix courant: 4,95$ ou 1 crédit
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 41 min
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Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference). It happens once per year, and introduces the masses to the POV of Christianity ("Jesus died for our sins") without requiring any real religious participation. If you want to go to Christmas Eve mass, churches are open. And if you just want to Amazon Prime a bunch of gifts for your nieces and nephews and get drunk on spiked eggnog, God bless you!
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The Christmas Gift Growth Strategy
- How to Turn the Holiday into a Lightning Strike Marketing Event for Your Superconsumers
- Narrateur(s): Jason DeFillippo
- Durée: 41 min
- Date de publication: 2022-11-28
- Langue: Anglais
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Christmas is a lightning strike for Christianity (not unlike how Salesforce created Dreamforce, their yearly conference)....
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Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 31 min
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A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons. Ten years later, Groupon has become a thing of the past, with a market cap of less than $1 billion.
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Rethinking Black Friday
- A Different Approach to Discounting, Couponing, and Short-Term Marketing Promotions
- Narrateur(s): Jason DeFillippo
- Durée: 31 min
- Date de publication: 2022-11-14
- Langue: Anglais
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A small start-up based in Chicago came up with a radically different idea to help small businesses generate buzz, awareness, and customer acquisition. These digital coupons were called Groupons....
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Beyond Infinity
- An Expedition to the Outer Limits of Mathematics
- Auteur(s): Eugenia Cheng
- Narrateur(s): Moira Quirk
- Durée: 8 h et 32 min
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How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is infinity? In Beyond Infinity, Eugenia Cheng takes us on a staggering journey from elemental math to its loftiest abstractions. Along the way, she considers how to use a chessboard to plan a worldwide dinner party, how to make a chicken-sandwich sandwich, and how to create infinite cookies from a finite ball of dough.
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Beyond Infinity
- An Expedition to the Outer Limits of Mathematics
- Narrateur(s): Moira Quirk
- Durée: 8 h et 32 min
- Date de publication: 2017-03-28
- Langue: Anglais
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How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is infinity? Listen to find out more....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Foraging Guide for Pacific Northwest Mushrooms
- Mushroom Identification (Know Lookalikes) 4 Easy Edible Categories (Scrumptious, Edible, Inedible & Poisonous) Find Wild Mushrooms (When & Where)
- Auteur(s): Darcy Field
- Narrateur(s): Mandy Grant-Grierson
- Durée: 3 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
Mushroom picking is an incredible hobby. You’re out in the open, enjoying nature and the fresh air, and you’re bringing home something that will have a fantastic impact on your health. Don’t let the fear of the unknown stop you - if you follow the rules closely and always play it safe, you’re in no danger whatsoever. Mushrooms are just like every other type of life on Earth - there are good guys and there are bad guys. All you need to know is how to tell one from the other. And that’s precisely what this guide will help you to do.
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Foraging Guide for Pacific Northwest Mushrooms
- Mushroom Identification (Know Lookalikes) 4 Easy Edible Categories (Scrumptious, Edible, Inedible & Poisonous) Find Wild Mushrooms (When & Where)
- Narrateur(s): Mandy Grant-Grierson
- Durée: 3 h et 25 min
- Date de publication: 2021-11-09
- Langue: Anglais
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Mushroom picking is an incredible hobby. Don’t let the fear of the unknown stop you - if you follow the rules closely and always play it safe, you’re in no danger whatsoever. Mushrooms are just like every other type of life on Earth - there are good guys and there are bad guys....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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