China Captivating

You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace.

Around the year 1162, near the modern capital of Mongolia, a baby boy was born into a fractious and violent world. The birth of this child must have caused quite a stir among the members of the nomadic tribe that he had been born into. Word soon traveled that the son of Yesügei, the Borjigin tribal leader, had been born clutching a blood clot in his tiny hand.

La historia de Taiwán es asombrosa. Políticamente, Taiwán tenía una cultura de señores de la guerra. Los portugueses, al pasar por la isla a mediados de la década de 1540, llamaron a la isla "Ilha Formosa", que significa "Isla Hermosa". Luego, los holandeses llegaron en la década de 1620, en busca de una base de operaciones para la Compañía holandesa de las Indias Orientales.