Composition Writing

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Everyone has a story, and helping people tell their stories has been Nancy Slonim Aronie’s life mission. Building on her acclaimed Memoir as Medicine, this new guide tackles the short personal essay. With warmth and humor, Nancy provides prompts, inspiration, and hard-won wisdom to empower you to write an unforgettable narrative. You’ll learn to begin with an irresistible hook (“kill ’em with the first line”) and employ compelling direct quotes, drama, vulnerability, universal themes, and self-reflection to get readers into your corner.

Poetry is more than rhyming words on a page. A poem is crafted by carefully selecting each word and rhythm. But how does a poet get started? Finding inspiration is as easy as looking at a picture.

Ready to build a fairy tale? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing magical adventures like a pro!

Do you want to write stories that catch your readers and never let go? Have you ever wondered how to create a book as magical as Ella Enchanted, as touching as Dave at Night, as captivating as Fairest? Well, now you can find out! In Writing Magic, Newbery Honor author Gail Carson Levine shares her secrets of great writing. She shows how you, too, can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters - and much, much more.

If words describe a feeling or some words rhyme, you're listening to a poem. How else do you know? Quick, fun examples help you understand the beauty of poetry.

You can tell listeners how much an elephant eats. You can reveal key moments in Babe Ruth’s life. You can list facts about Mars, airplanes, or Halloween. You can write excellent reports!

Even the youngest listeners and writers need to learn about plagiarism. Give listeners and writers the tools they need to evaluate and understand ownership of work.

Ready to build a picture book? First, you’ll need the right tools. Listen to this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing and showing stories like a pro!

There's more to writing a successful fantasy story than building a unique world or inventing a new type of magic. From the writing of strong, action-packed scenes to the creation of dynamic, multi-dimensional characters, fantasy author Deborah Chester guides novices and intermediate writers through a step-by-step process of story construction. Whether offering tips on how to test a plot premise or survive what she calls the dark dismal middle, Chester shares the techniques she uses in writing her own novels.

This book will increase your child's word power, and you may learn something, too. A love of language is such an important skill, and this book explains the important of picking the right words and broadening your vocabulary with lots of examples. Learn the origins of the words gobbledygook and bop. Learn about compound words, metaphors, riddles, and even creating your own words. You'll also pick up some obscure words along the way from absquatulate to tintinnabulation and learn how lots of different words can describe similar activities.

“I can’t write.” How often do we hear this every day from students at all different skill levels? What is it about writing that causes such self-doubt, disabling procrastination, and fear of failure? “So many students do not identify writing as a positive experience or identify themselves as writers,” Liz Prather says. “We rarely talk about the social-emotional resilience needed around the act of writing.” In The Confidence to Write, Liz argues that we can help students reset their writerly self-regard by naming and examining their writing identity through practical activities.

Ready to build a poem? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be writing rhythms and rhymes like a pro!

Ready to build a scary story? First, you’ll need the right tools. Open this title in the Writer’s Toolbox series and discover plenty of tips and tools to get you started. Soon you’ll be sharing scares like a pro!

Steve Almond shares the insights gleaned from three decades as a beloved teacher and mentor, and a considerably less-beloved literary rabble rouser. His tone is irreverent. His ideas are iconoclastic. And his approach is stubbornly, radically, empathic. The goal is to explode the well-meaning but misguided myths that hold us back from writing our deepest and most honest work, to awaken the joys of storytelling while also confronting how grueling the process can be.

If the book tells a true story, you're listening to nonfiction. How else do you know? Quick, fun examples help you get the facts on nonfiction.

You can take audiences to faraway places. You can make giraffes burp and hippos sing. You can turn the sky purple and make audiences wonder what’s coming next. You can write awesome stories!

Young writers discover techniques for crafting persuasive opinion essays. Think rabbits make the best pets or that winter is better than summer? Share your opinion through writing! This engaging nonfiction book includes basic writing instructions, tips, and prompts tailored to beginning writers' needs. Perfect for research writing, browsing, or for fun!

You can make listeners smile. You can give them goosebumps or the giggles. You can even make them cry. You can show listeners the world the way you see it. You can write cool poetry!

You can wish your cousin a happy birthday. You can share the latest news from school. You can ask your favorite basketball star for playing tips. You can write great letters and emails!