Computer Business

In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies.

Here are the real-life stories of the visionaries who are rewiring the world through the new technology called blockchain. Through deep research and firsthand interviews, authors Sir John Hargrave and Evan Karnoupakis will take you on a pause-resisting journey with these dreamers as they disrupt the world.

Your organization has made the decision to adopt automation and artificial intelligence technologies. Now, you face difficult and stubborn questions about how to implement that decision: How, when, and where should we apply automation in our organization? Is it a stark choice between humans versus machines? How do we stay on top of these technological trends as work and automation continue to evolve? Work and human capital experts Ravin Jesuthasan and John Boudreau present leaders with a new set of tools to answer these daunting questions.

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.

Stiamo attraversando un periodo storico che è contraddistinto da una grande quantità di cambiamenti che avvengono in tempi molto brevi, due bambini su tre fra quelli che ora iniziano la scuola primaria, faranno in futuro un lavoro che oggi non esiste. La marcia dell’intelligenza artificiale sta avvenendo con un’accelerazione impetuosa. Che fine farà il lavoro degli esseri umani? Lasceremo tutto ai robot? Il processo tecnologico dà le vertigini, in un Pianeta sempre più sterile e sovrappopolato. INDUSTRY 4.0, la quarta rivoluzione industriale, il cambio dei paradigmi.

Ready for a career in computer programming but not sure where to begin? Learn three of the most important programming languages: Java, SQL, and C++. With Programming: Computer Programming for Beginners by Joseph Conner, you'll learn the coding skills you need to build a broad range of apps for PCs and mobile devices. This edition is fully updated with all the current information. You'll start by learning all the basics, so you have a solid foundation for more advanced skills.

If your podcast doesn’t have as many listeners as you want, you have an important decision to make. You can keep doing what you’re doing (and continue to be ignored). Or you can make a few, simple changes to your existing podcast and create episodes designed to grow your audience. This book guides you, step-by-step, through 101 different episode templates that are easy to follow and proven to attract listeners. It explains exactly why these episodes work to build and strengthen an audience and why they’ll work for you. If you want more podcast listeners, this book is for you.

100 Millionen Euro hat Wolfgang Deutschmann mit seinen Unternehmen bereits online unter Einsatz von Facebook, Instagram, YouTube und Co. bewegt. In diesem Buch erklärt der 28-Jährige leicht verständlich, wie jeder und jede erfolgreich ein Social-Media-Business aufziehen kann und wie Unternehmen von der Pizzeria bis zum Versicherungskonzern ihr Geschäftsmodell digitalisieren und ihren Umsatz steigern können.

The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives.

O objetivo dessa obra é ilustrar e exemplificar a importância de aprimorarmos nossas skills técnicas e comportamentais em simultâneo, para buscarmos nos tornar profissionais mais completos e pessoas melhores. Através dela, irei discorrer sobre algumas skills e situações que vivenciei, que acredito serem muito relevantes e me ajudam muito em minha caminhada.

Enter the world where artificial intelligence meets ambitious side hustlers. ChatGPT Side Hustle Income explores the endless possibilities of ChatGPT and its ability to enhance online side jobs. Discover how ChatGPT can take your side hustle to new heights. From content creation to digital marketing to business services, we uncover various uses, highlight real-world scenarios, and list prompts to unleash ChatGPT’s full potential.

You need to understand what’s come before so that you can guard against it happening to you… and you need to know exactly what to do to make sure your business is secure. You also need to understand exactly what your cybersecurity status is right now so you can pinpoint the holes that need patching… and the chances are, there’s more to patch up than you realize. Because here’s the kicker: Technology is vital to the success of your company – and that means you have to keep it safe.

Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.

Authentic Inclusion™, an idea originated by Frances West, former IBM chief accessibility officer, is defined as the institutional insight that human diversity is at the core of disruptive innovation. It calls for holistic actions across an institution to respect an individual's ability to make a difference despite being different. Frances describes how her personal and professional journey led her to this thinking and work. The book addresses the diversity issues and proposes new ways that business leaders can think about inclusion as human first.

ブログを書いても書いても月1万稼ぐのがやっとだった僕が、月収100万円を突破した秘密。それはブログでマネタイズするのをやめ、集客媒体として利用するようになったことです。

The Civil War was the first "modern war." Because of the rapid changes in American society, Abraham Lincoln became president of a divided United States during a period of technological and social revolution. Among the many modern marvels that gave the North an advantage was the telegraph, which Lincoln used to stay connected to the forces in the field in almost real time. No leader in history had ever possessed such a powerful tool to gain control over a fractious situation. An eager student of technology, Lincoln had to learn to use the power of electronic messages.

Since the publication of his first book Hacked Again, Scott Schober has dedicated himself to educating anyone who would listen by telling his own story of being hacked in the hope that others can learn from his own mistakes. Now, joined by his brother Craig, the two have set their sights on the biggest target of all: small businesses. Throughout Cybersecurity Is Everybody's Business, Scott and Craig contextualize the impact of these cyber attacks on your small business and daily lives to provide expert insight and a plan of attack for fending off future security breaches.

Packed with never-before-heard stories and timeless wisdom on the art of computer science, the business of technology, and the durable power of relationships, The Bleeding Edge provides a rare history of how and why the internet looks and feels the way it does today.

Fresh from her triumph at Lucent, Carly Fiorina took command of Hewlett-Packard in July 1999. Suddenly a woman was running one of the largest technology companies on earth, venturing farther than anyone else dared into traditional men's territory. Perfect Enough is the definitive account of her daredevil bid to remake HP with a record-shattering $20 billion acquisition of archrival Compaq Computer.

In today's digital landscape, cybersecurity is not just a technical issue—it's a business imperative. "Cybersecurity for Entrepreneurs" is your essential guide to safeguarding your small business from the ever-growing threat of cyber attacks.