Conservation Business

Bottled water is on the verge of becoming the most popular beverage in the country. But what's the cost of all this water for us and for the environment? In this eye-opening book, Elizabeth Royte does for water what Michael Pollan did for food: She examines the people, machines, economies, and cultural trends that surround it on its journey from distant aquifers to our supermarkets and homes.

Global warming's physical impacts can be separated into three broad categories: melt, drought, and deluge. Funk travels to two dozen countries to profile entrepreneurial people who see a potential windfall in each of these forces. The melt is a boon for newly arable, mineral rich regions of the Arctic, such as Greenland - and for the man-made snow trade. Drought creates opportunities for private firefighters working for insurance companies as well as for fund managers backing south Sudanese warlords who control local farmland.

The world's preeminent environmental organization began with a layer of soot on the windowsill of a Greenwich Village apartment. Natural Resources Defense Council (NRDC) founder John H. Adams, a pioneer of environmental action, was working as a lawyer for the U.S. Attorney's office when he and fellow lawyers teamed up to form a grassroots environmental advocacy group.

Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to Join the Green Revolution,” and McDonald’s has painted its golden arches green. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo - and what he finds will startle you.

This is not your typical sustainability book. It doesn't waste time throwing the usual suspects under the bus, blaming them for all of our problems, and leaving you feeling angry. Instead, it directly asks you to accept that there will always be people to blame for why things aren't the way you wish...and helps you become a master at dealing with them anyway!