Consumer Behavior
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Auteur(s): Daniel Lafrenière
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.
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Delivering Fantastic Customer Experience
- How to Turn Customer Satisfaction into Customer Relationships
- Narrateur(s): Christopher Ragland
- Durée: 2 h et 8 min
- Date de publication: 2022-06-07
- Langue: Anglais
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If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it....
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Prix courant: 13,00$ ou 1 crédit
Prix réduit: 13,00$ ou 1 crédit
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Auteur(s): Shlomo Benartzi, Jonah Lehrer
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
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A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens. The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and engaging exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens.
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The Smarter Screen
- Surprising Ways to Influence and Improve Online Behavior
- Narrateur(s): Rob Shapiro
- Durée: 6 h et 39 min
- Date de publication: 2015-10-06
- Langue: Anglais
- A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens....
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Prix courant: 32,42$ ou 1 crédit
Prix réduit: 32,42$ ou 1 crédit
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Stuffocation
- Living More with Less
- Auteur(s): James Wallman
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
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Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it. We have more stuff than we could ever need - clothes we don't wear, kit we don't use, and toys we don't play with. But having everything we thought we wanted isn't making us happier. It's bad for the planet. It's cluttering up our homes. It's making us feel 'stuffocated' and stressed - and it might even be killing us.
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Good Read!
- Écrit par Erin Rennick le 2018-09-19
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Stuffocation
- Living More with Less
- Narrateur(s): Kris Dyer
- Durée: 9 h et 10 min
- Date de publication: 2016-04-04
- Langue: Anglais
- Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Auteur(s): Elizabeth L. Cline
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
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Histoire
Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.
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If you wear clothes, it's worth a listen.
- Écrit par Elly Ball le 2019-01-02
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Overdressed
- The Shockingly High Cost of Cheap Fashion
- Narrateur(s): Amy Melissa Bentley
- Durée: 7 h et 52 min
- Date de publication: 2016-12-27
- Langue: Anglais
- Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....
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Prix courant: 35,18$ ou 1 crédit
Prix réduit: 35,18$ ou 1 crédit
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Auteur(s): Dr. Frank I. Luntz
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
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Histoire
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- Narrateur(s): L. J. Ganser, Dr. Frank I. Luntz
- Durée: 11 h et 43 min
- Date de publication: 2009-09-15
- Langue: Anglais
- No one in America has done more observing of more people than Dr. Frank I. Luntz....
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Prix courant: 32,31$ ou 1 crédit
Prix réduit: 32,31$ ou 1 crédit
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Auteur(s): David R. Bell
- Narrateur(s): Tom Parks
- Durée: 6 h et 38 min
- Version intégrale
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Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.
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Location is (Still) Everything
- The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Narrateur(s): Tom Parks
- Durée: 6 h et 38 min
- Date de publication: 2014-07-15
- Langue: Anglais
- Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
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After enjoying my best-selling book, How to Publish a Book on Amazon, people have sent me scores of emails asking me to write a follow-up book about how to market a book on Amazon. Many of them say that although they wrote a great book, the sales just aren't coming in. They are discouraged because they put so much work into their book. They are desperate for an answer to one burning question: How can I get the word out about my book and start making sales? I’ll give you an easy-to-follow, step-by-step launch and maintenance plan for your book’s success.
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How to Market Your Book on Amazon: Advice from a Consistent Bestseller
- Work from Home Series, Book 11
- Narrateur(s): Anna Crowe
- Durée: 3 h et 49 min
- Date de publication: 2020-06-04
- Langue: Anglais
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It’s time to pursue your dreams. And if becoming a best-selling author is your dream, you need to know how to market your books effectively. I did it the hard way. I become a best seller through trial and error, but you don't have to because I'm holding nothing back in this book....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Auteur(s): Martin Lindstrom
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
- Date de publication: 2016-02-23
- Langue: Anglais
- Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- Auteur(s): Matt Chanoff, Merrick Furst, Daniel Sabbah, Autres
- Narrateur(s): Alex Knox
- Durée: 4 h et 40 min
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations. Books on innovation mostly focus on how to nurture innovative cultures and brainstorm ideas. The Heart of Innovation is the first popular book to concretely delve into what innovations really are and how to create them.
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The Heart of Innovation
- A Field Guide for Navigating to Authentic Demand
- Narrateur(s): Alex Knox
- Durée: 4 h et 40 min
- Date de publication: 2023-12-26
- Langue: Anglais
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Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand to build successful innovations....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Auteur(s): Peter Fader, Bruce Hardie, Michael Ross
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
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How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.
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The Customer-Base Audit
- The First Step on the Journey to Customer Centricity
- Narrateur(s): Walter Dixon
- Durée: 4 h et 42 min
- Date de publication: 2023-03-14
- Langue: Anglais
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In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Auteur(s): James I. Bond
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
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Useful and high yield
- Écrit par HeatherAmazon4848 le 2023-01-01
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Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrateur(s): Jonny Unitus
- Durée: 4 h et 46 min
- Date de publication: 2022-11-06
- Langue: Anglais
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People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE to boost the performance of their ads, emails, social media posts, and one-on-one presentations....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Auteur(s): E. Freya Williams
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
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Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.
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Green Giants
- How Smart Companies Turn Sustainability into Billion-Dollar Businesses
- Narrateur(s): Kelly Bourquin
- Durée: 7 h et 6 min
- Date de publication: 2015-07-24
- Langue: Anglais
- Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Auteur(s): Robert Wachter
- Narrateur(s): Benjamin Wachter
- Durée: 11 h et 7 min
- Version intégrale
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While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. For the past few decades, technology has been touted as the cure for all of healthcare's ills. But medicine stubbornly resisted computerization - until now. Over the past five years, thanks largely to billions of dollars in federal incentives, health care has finally gone digital.
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The Digital Doctor
- Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
- Narrateur(s): Benjamin Wachter
- Durée: 11 h et 7 min
- Date de publication: 2015-03-27
- Langue: Anglais
- While modern medicine produces miracles, it also delivers care that is too often unsafe, unreliable, unsatisfying, and impossibly expensive. This riveting audiobook offers the prescription for getting it right....
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Prix courant: 31,26$ ou 1 crédit
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Auteur(s): Gustavo Ferreira
- Narrateur(s): Audren de Azevedo
- Durée: 3 h et 49 min
- Version intégrale
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrateur(s): Audren de Azevedo
- Durée: 3 h et 49 min
- Date de publication: 2023-08-22
- Langue: Portugais
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem...
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Prix courant: 9,45$ ou 1 crédit
Prix réduit: 9,45$ ou 1 crédit
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Auteur(s): Alvin Toffler, Heidi Toffler
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Version abrégée
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Au global
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Histoire
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Date de publication: 2006-04-19
- Langue: Anglais
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing....
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Prix courant: 23,29$ ou 1 crédit
Prix réduit: 23,29$ ou 1 crédit
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Auteur(s): Dan Gingiss
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
- Version intégrale
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Au global
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Performance
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Histoire
Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company. The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
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The Experience Maker
- How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
- Narrateur(s): Dan Gingiss
- Durée: 5 h et 33 min
- Date de publication: 2021-10-06
- Langue: Anglais
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Competition is tougher than ever these days and competing on price or product just doesn’t work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving? The answer is customer experience....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Auteur(s): Shelly Alcorn, Willis Turner
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.
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42 Rules for Engaging Members Through Gamification
- Unlock the Secrets of Motivation, Community and Fun
- Narrateur(s): William L. Sturdevant
- Durée: 2 h et 25 min
- Date de publication: 2015-12-09
- Langue: Anglais
- Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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