Consumer Behavior
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Auteur(s): Graham Jones
- Narrateur(s): Steven Menasche
- Durée: 6 h et 31 min
- Version intégrale
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Au global
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Performance
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Histoire
Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrateur(s): Steven Menasche
- Durée: 6 h et 31 min
- Date de publication: 2015-08-25
- Langue: Anglais
- Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Auteur(s): William J. McEwen
- Narrateur(s): Dana Hickox
- Durée: 4 h et 29 min
- Version intégrale
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Au global
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Performance
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Histoire
Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrateur(s): Dana Hickox
- Durée: 4 h et 29 min
- Date de publication: 2015-12-27
- Langue: Anglais
- Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Foolproof
- Why Safety Can Be Dangerous and How Danger Makes Us Safe
- Auteur(s): Greg Ip
- Narrateur(s): Jeremy Arthur
- Durée: 8 h et 43 min
- Version intégrale
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Au global
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Performance
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Histoire
How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.
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Foolproof
- Why Safety Can Be Dangerous and How Danger Makes Us Safe
- Narrateur(s): Jeremy Arthur
- Durée: 8 h et 43 min
- Date de publication: 2015-10-13
- Langue: Anglais
- In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world....
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Prix courant: 28,27$ ou 1 crédit
Prix réduit: 28,27$ ou 1 crédit
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We First
- How Brands and Consumers Use Social Media To Build a Better World
- Auteur(s): Simon Mainwaring
- Narrateur(s): John Lee
- Durée: 10 h et 25 min
- Version intégrale
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Au global
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Performance
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Histoire
A social media expert with global experience with many of the world's biggest brands - including Nike, Toyota, and Motorola - Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies all needs.
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We First
- How Brands and Consumers Use Social Media To Build a Better World
- Narrateur(s): John Lee
- Durée: 10 h et 25 min
- Date de publication: 2011-08-29
- Langue: Anglais
- Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit....
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Prix courant: 41,67$ ou 1 crédit
Prix réduit: 41,67$ ou 1 crédit
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Auteur(s): James Kwak, Simon Johnson
- Narrateur(s): Nicholas Hormann
- Durée: 10 h et 1 min
- Version intégrale
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Au global
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Performance
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Histoire
Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and the citizenry fumes, the more things seem to remain the same. White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being without forcing struggling middle-class families and the elderly into poverty.
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrateur(s): Nicholas Hormann
- Durée: 10 h et 1 min
- Date de publication: 2012-04-03
- Langue: Anglais
- White House Burning looks squarely at the burgeoning national debt and proposes to defuse its threat to our well-being....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- Auteur(s): Michael Solomon
- Narrateur(s): Alan Taylor
- Durée: 3 h et 41 min
- Version intégrale
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Au global
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Performance
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Histoire
The postmodern revolution requires marketers to revisit the walls they have erected over many years. That's not an easy thing to do. Conventional marketing strategies are built upon predictability, stability, and the comfort in knowing that we can understand our customer yesterday, today, and tomorrow. We love to put people into categories, and often into super-neat dichotomies, and call it a day. Those walls used to be solid, and marketers relied upon them to build a structure that formed the basis of their traditional strategic worldview.
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Marketers, Tear Down These Walls!
- Liberating the Postmodern Consumer
- Narrateur(s): Alan Taylor
- Durée: 3 h et 41 min
- Date de publication: 2018-04-04
- Langue: Anglais
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But now many of these walls are crumbling. They are like safety hazards that threaten successful brands from thriving in the postmodern revolution. In this audiobook, I describe many familiar walls that form the bedrock of marketing strategy and thought today. Then I demolish them....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Persuasion: Secret Techniques to Influence Human Behavior
- Auteur(s): Lewis Fischer
- Narrateur(s): John Steele
- Durée: 1 h et 21 min
- Version intégrale
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Au global
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Performance
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Histoire
Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that: Persuasion is something you can learn with the help of this book! The tips, tricks, and techniques in this guide will serve as the perfect introduction to persuasion and then you can start influencing everyone around you and exerting your new powers.
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Persuasion: Secret Techniques to Influence Human Behavior
- Narrateur(s): John Steele
- Durée: 1 h et 21 min
- Date de publication: 2017-09-25
- Langue: Anglais
- Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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