Consumer Behavior

Are you ready to transform your brand into a powerful entity that resonates deeply with your audience? How to Cultivate Brand Worship provides a groundbreaking exploration of brand-building strategies, drawing intriguing parallels between the fervent devotion of cult followers and the loyalty of dedicated customers.

Lisa Copeland dreads purchasing cars - and she was the managing partner/general manager of one of the most successful FIAT/Alfa Romeo dealership in the US. In Lisa Copeland’s second book, she shares wisdom and insights from her more than 30 years in the automotive industry, having risen to become one of its most renowned influencers. Lisa’s underlying purpose is empowering female consumers while compelling the industry as a whole to level up and create a remarkable purchasing experience for the number one influencer in the world: women.

Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht! Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern. Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis.

Rethink your business model to incorporate the power of "user" experiences. What’s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others.

Money Anxiety is a behavioral economics book exploring how financial anxiety impacts consumer behavior. The book explains why we make instinctive financial decisions, why we are more risk averse when stressed, and why we hate to lose more than we love to win.

Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.

Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.

If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons. Strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business, or a small business. As your business grows, your strategy will inevitably grow more complex over time.

¿Estás utilizando inteligentemente toda la data recopilada y almacenada? En un escenario de feroces transformaciones digitales, debemos ser capaces de ayudar a nuestras organizaciones a salir airosas de estos cambios y ser competentes al desarrollar empresas basadas en datos (data driven). No se trata de trabajar con hojas de cálculo u otros mecanismos tradicionales, sino de emplear una gestión eficaz de los datos que genere enormes beneficios para las instituciones y para todo aquel que emprenda en el mundo de hoy.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

Customers demystified! The truth and nothing but the truth! Simply the best thinking on how you can move customers to buy... buy more... and keep on buying! This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.

This audiobook lists, and then analyzes, many of the highest paying jobs in America that either do, or don’t, require some sort of college education. Many people don’t realize that there are jobs in many industries that pay over a hundred thousand dollars a year that don’t require anything other than a high school diploma, or that don’t require any education of any kind whatsoever at all. Countless millions of people have become millionaires, or have retired with over a hundred thousand dollars a year in passive income sources.

Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.

Through Market Like a Human, you will learn ways to incorporate a more human-centric approach in your marketing campaigns to better develop trust, create rapport, and establish authority. We have to do more and be better in our marketing to truly connect with our audience.

A major new exploration of the economics of animal exploitation and a practical road map for how we can use the marketplace to promote the welfare of all living creatures from the renowned animal-rights advocate Wayne Pacelle, president and CEO of the Humane Society of the United States and New York Times best-selling author of The Bond.

What inspires incredible connection? Is it possible to create more of them more often? And if so...how do we do it? The truth is creating meaningful connection (whether it be in business, love or friendship) can be learnt and used to help you connect with new people that truly matter to you. Parallel explores a range of distinct rules to help the reader understand how they can create better relationships going forward, but also make better sense of the ones that haven't worked in the past.

¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que tienes que trabajar un poco, pero es como todo, se comienza dando los primeros pasos y posteriormente poco a poco vas creciendo.