Consumer Behavior

Liste de produits
    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • Auteur(s): Robert Cialdini, María Serrano Giménez - translator
    • Narrateur(s): José Manuel Vieira
    • Durée: 10 h
    • Date de publication: 2023-06-08
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Prix courant: 23,30$ ou 1 crédit

    Prix réduit: 23,30$ ou 1 crédit

    • The GameStop Short Squeeze and the Ragtag Group of Amateur Traders That Brought Wall Street to Its Knees
    • Auteur(s): Ben Mezrich
    • Narrateur(s): Fajer Al-Kaisi
    • Durée: 7 h et 46 min
    • Date de publication: 2021-09-07
    • Langue: Anglais
    • 4.5 out of 5 stars 8 évaluations
    • Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Economics of Manipulation and Deception
    • Auteur(s): George A. Akerlof, Robert J. Shiller
    • Narrateur(s): Bronson Pinchot
    • Durée: 7 h et 11 min
    • Date de publication: 2016-02-09
    • Langue: Anglais
    • 4 out of 5 stars 6 évaluations
    • Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Complete Guide to Creating Customers with Word-of-Mouth
    • Auteur(s): Jay Baer, Daniel Lemin
    • Narrateur(s): Jay Baer, Daniel Lemin, Ted Wright
    • Durée: 5 h et 34 min
    • Date de publication: 2018-10-02
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • How to Embrace Complaints and Keep Your Customers
    • Auteur(s): Jay Baer
    • Narrateur(s): Jay Baer
    • Durée: 5 h et 36 min
    • Date de publication: 2016-03-01
    • Langue: Anglais
    • 3.5 out of 5 stars 9 évaluations
    • Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

    • How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
    • Auteur(s): Tanja Hester
    • Narrateur(s): Tanja Hester
    • Durée: 9 h et 8 min
    • Date de publication: 2021-11-23
    • Langue: Anglais
    • Pas de évaluations
    • Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • Auteur(s): Clotaire Rapaille
    • Narrateur(s): Barrett Whitener
    • Durée: 6 h et 29 min
    • Date de publication: 2007-08-23
    • Langue: Anglais
    • 5 out of 5 stars 5 évaluations
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Prix courant: 40,70$ ou 1 crédit

    Prix réduit: 40,70$ ou 1 crédit

    • O guia completo com estratégias de negócios e comunicações provadas para você aplicar
    • Auteur(s): Gustavo Ferreira
    • Narrateur(s): Audren de Azevedo
    • Durée: 3 h et 49 min
    • Date de publication: 2023-08-22
    • Langue: Portugais
    • Pas de évaluations
    • Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem...

    Prix courant: 9,45$ ou 1 crédit

    Prix réduit: 9,45$ ou 1 crédit

    • Improving Decisions About Health, Wealth, and Happiness
    • Auteur(s): Richard H. Thaler, Cass R. Sunstein
    • Narrateur(s): Sean Pratt
    • Durée: 10 h et 35 min
    • Date de publication: 2008-07-02
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit

    • The Brave New World of Food and Drink
    • Auteur(s): Paco Underhill
    • Narrateur(s): Adam Barr, Aden Hakimi, Karissa Vacker
    • Durée: 7 h et 23 min
    • Date de publication: 2022-01-04
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • In this upbeat, hopeful, and witty approach, How We Eat reveals the future of food in surprising ways....

    Prix courant: 17,47$ ou 1 crédit

    Prix réduit: 17,47$ ou 1 crédit

    • Specific Words, Phrases & Techniques to Unlock People's Brains
    • Auteur(s): Robert Moore
    • Narrateur(s): Todd Eflin
    • Durée: 2 h et 13 min
    • Date de publication: 2018-02-21
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Once you learn how to use them, controlling people's minds will be that easy. Do you struggle to get people to listen to you? Find out more....

    Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit

    • How to Learn What Customers Need but Don't Tell You
    • Auteur(s): Andrea Olson
    • Narrateur(s): Rachel Perry
    • Durée: 4 h et 53 min
    • Date de publication: 2022-06-14
    • Langue: Anglais
    • Pas de évaluations
    • Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Lessons in Looks and Culture from the K-Beauty Capital
    • Auteur(s): Elise Hu
    • Narrateur(s): Elise Hu
    • Durée: 8 h et 21 min
    • Date de publication: 2023-05-23
    • Langue: Anglais
    • 5 out of 5 stars 6 évaluations
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Prix courant: 23,99$ ou 1 crédit

    Prix réduit: 23,99$ ou 1 crédit

    • The Shockingly High Cost of Cheap Fashion
    • Auteur(s): Elizabeth L. Cline
    • Narrateur(s): Amy Melissa Bentley
    • Durée: 7 h et 52 min
    • Date de publication: 2016-12-27
    • Langue: Anglais
    • 4.5 out of 5 stars 7 évaluations
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    Prix courant: 35,18$ ou 1 crédit

    Prix réduit: 35,18$ ou 1 crédit

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 1 min
    • Date de publication: 2001-01-02
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...

    Prix courant: 14,56$ ou 1 crédit

    Prix réduit: 14,56$ ou 1 crédit

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • Auteur(s): Matt Johnson PhD, Prince Ghuman
    • Narrateur(s): Roger Wayne
    • Durée: 8 h et 59 min
    • Date de publication: 2020-05-19
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Prix courant: 23,54$ ou 1 crédit

    Prix réduit: 23,54$ ou 1 crédit

    • Understand the Psychology of Persuasion, Influence Human Behavior, and Get Others to Do What You Want
    • Auteur(s): Henrik Rodgers
    • Narrateur(s): Ken Harrington
    • Durée: 1 h et 54 min
    • Date de publication: 2019-10-28
    • Langue: Anglais
    • Pas de évaluations
    • If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people....

    Prix courant: 8,71$ ou 1 crédit

    Prix réduit: 8,71$ ou 1 crédit