Consumer Behavior

Liste de produits
    • The Untold Story of Multi-Level Marketing
    • Auteur(s): Robert L. FitzPatrick
    • Narrateur(s): Robert L. FitzPatrick
    • Durée: 12 h et 7 min
    • Date de publication: 2021-12-01
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • Ponzinomics by Robert L. FitzPatrick, author of False Profits, is the first comprehensive account of how "multi-level marketing" was created in America, escaped criminal and civil prosecution, and spread all over the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • Unlocking the Potential of Consumer Behavior
    • Auteur(s): Eric V. Holtzclaw
    • Narrateur(s): Eric V. Holtzclaw
    • Durée: 5 h et 29 min
    • Date de publication: 2020-07-27
    • Langue: Anglais
    • Pas de évaluations
    • You must understand what is truly important in order to build relationships with consumers and to market for success in the new many-to-many economy. Laddering offers the tools and knowledge you need to thrive....

    Prix courant: 17,81$ ou 1 crédit

    Prix réduit: 17,81$ ou 1 crédit

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Creating a Subscription Business in Any Industry
    • Auteur(s): John Warrillow
    • Narrateur(s): Don Hagen
    • Durée: 5 h et 15 min
    • Date de publication: 2015-02-05
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Prix courant: 31,16$ ou 1 crédit

    Prix réduit: 31,16$ ou 1 crédit

    • The Need for Collective Change: Colonialism, Climate Change, and Consumerism
    • Auteur(s): Aja Barber
    • Narrateur(s): Aja Barber
    • Durée: 8 h et 17 min
    • Date de publication: 2021-10-05
    • Langue: Anglais
    • 4 out of 5 stars 9 évaluations
    • A call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system....

    Prix courant: 25,23$ ou 1 crédit

    Prix réduit: 25,23$ ou 1 crédit

    • Making Stress Work for You to Achieve Your Life Goals
    • Auteur(s): Steven J. Stein, Paul T. Bartone
    • Narrateur(s): Donald Corren
    • Durée: 8 h et 19 min
    • Date de publication: 2020-01-02
    • Langue: Anglais
    • Pas de évaluations
    • Learn to embrace the 3 C's of psychological hardiness to overcome stress and increase personal growth....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
    • Auteur(s): Scott McKain
    • Narrateur(s): Scott McKain
    • Durée: 5 h et 14 min
    • Date de publication: 2018-10-09
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....

    Prix courant: 22,25$ ou 1 crédit

    Prix réduit: 22,25$ ou 1 crédit

    • How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
    • Auteur(s): Joseph Turow
    • Narrateur(s): Rob Grgach
    • Durée: 7 h et 50 min
    • Date de publication: 2017-01-17
    • Langue: Anglais
    • 3 out of 5 stars 1 évaluation
    • By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....

    Prix courant: 20,04$ ou 1 crédit

    Prix réduit: 20,04$ ou 1 crédit

  • Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • The Future Is Immersive
    • Auteur(s): Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    • Narrateur(s): Graham Rowat
    • Durée: 5 h et 40 min
    • Date de publication: 2023-12-19
    • Langue: Anglais
    • Pas de évaluations
    • In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
    • Auteur(s): Shane O'Mara
    • Narrateur(s): Mike Cooper
    • Durée: 6 h et 51 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • Pas de évaluations
    • Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....

    Prix courant: 17,12$ ou 1 crédit

    Prix réduit: 17,12$ ou 1 crédit

  • Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Why We Follow Others... and When We Don't
    • Auteur(s): Michelle Baddeley
    • Narrateur(s): Cat Gould
    • Durée: 10 h et 21 min
    • Date de publication: 2018-07-10
    • Langue: Anglais
    • Pas de évaluations
    • Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4.5 out of 5 stars 13 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Un método revolucionario para influir y persuadir [A Revolutionary Method to Influence and Persuade]
    • Auteur(s): Robert Cialdini, María Serrano Giménez - translator
    • Narrateur(s): José Manuel Vieira
    • Durée: 10 h
    • Date de publication: 2023-06-08
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante....

    Prix courant: 23,30$ ou 1 crédit

    Prix réduit: 23,30$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • The Single Most Important Decision Before Starting Your Business
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Ryan Levesque
    • Durée: 4 h et 32 min
    • Date de publication: 2019-04-30
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque has guided thousands of entrepreneurs through the journey of answering this question....

    Prix courant: 11,66$ ou 1 crédit

    Prix réduit: 11,66$ ou 1 crédit

    • How Bad Habits Became Big Business
    • Auteur(s): David T. Courtwright
    • Narrateur(s): Qarie Marshall
    • Durée: 9 h et 15 min
    • Date de publication: 2019-05-06
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....

    Prix courant: 39,88$ ou 1 crédit

    Prix réduit: 39,88$ ou 1 crédit

    • Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
    • Auteur(s): Martin Lindstrom
    • Narrateur(s): Dan Woren
    • Durée: 10 h et 40 min
    • Date de publication: 2011-09-20
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit