Consumer Behavior
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Auteur(s): Steve Andersen, Dave Stein
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Version intégrale
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Au global
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Performance
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Histoire
Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....
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Not particularly compelling
- Écrit par Matt le 2018-02-02
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Beyond the Sales Process
- 12 Proven Strategies for a Customer-Driven World
- Narrateur(s): Jeff Cummings
- Durée: 8 h et 39 min
- Date de publication: 2016-04-04
- Langue: Anglais
- This evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Auteur(s): Daryl Weber
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
- Version intégrale
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Au global
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Histoire
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.
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Brand Seduction
- How Neuroscience Can Help Marketers Build Memorable Brands
- Narrateur(s): Jeff Cummings
- Durée: 6 h et 38 min
- Date de publication: 2015-12-27
- Langue: Anglais
- For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Auteur(s): Steve Lohr
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
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Au global
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Histoire
Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights.
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Data-ism
- The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
- Narrateur(s): Steve Lohr
- Durée: 6 h et 33 min
- Date de publication: 2015-03-10
- Langue: Anglais
- Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Auteur(s): Alvin Toffler, Heidi Toffler
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Version abrégée
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Au global
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Performance
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Histoire
Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Date de publication: 2006-04-19
- Langue: Anglais
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing....
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Prix courant: 23,29$ ou 1 crédit
Prix réduit: 23,29$ ou 1 crédit
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Auteur(s): Robert Moore
- Narrateur(s): Todd Eflin
- Durée: 2 h et 7 min
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Au global
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Histoire
Let me ask you a quick question: imagine what it would be like to be able to control and manipulate anyone you want. How does it feel? Well, that's exactly the purpose of this book: to give you a series of ideas, strategies, and techniques that you can use immediately to control minds....
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Persuasion: Dark Psychology - Techniques to Master Mind Control, Manipulation & Deception (Persuasion, Influence, Mind Control)
- Narrateur(s): Todd Eflin
- Durée: 2 h et 7 min
- Date de publication: 2018-03-22
- Langue: Anglais
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Finally, you too can access the power of personal influence - in less than a couple hours....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Auteur(s): Tara-Nicholle Nelson
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
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The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
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The Transformational Consumer
- Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
- Narrateur(s): Tara-Nicholle Nelson
- Durée: 6 h et 31 min
- Date de publication: 2017-04-18
- Langue: Anglais
- The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser....
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Prix courant: 27,22$ ou 1 crédit
Prix réduit: 27,22$ ou 1 crédit
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Auteur(s): Nick Anderson
- Narrateur(s): Barry Dean Evans
- Durée: 2 h et 16 min
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Histoire
You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.
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The Art of Negotiation
- Effective Strategies to Influence Human Behavior, Learn Getting to Yes without Giving In, and Become a Negotiation Genius
- Narrateur(s): Barry Dean Evans
- Durée: 2 h et 16 min
- Date de publication: 2019-05-30
- Langue: Anglais
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You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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El punto clave [The Tipping Point]
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Edson Matus
- Durée: 9 h et 6 min
- Version intégrale
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En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave.
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El punto clave [The Tipping Point]
- Narrateur(s): Edson Matus
- Durée: 9 h et 6 min
- Date de publication: 2017-12-14
- Langue: Espagnol
- En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell analiza la trayectoria de varios productos....
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Prix courant: 19,80$ ou 1 crédit
Prix réduit: 19,80$ ou 1 crédit
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Auteur(s): Dr. Kelly Henry
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Version intégrale
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Au global
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This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Date de publication: 2021-01-28
- Langue: Anglais
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This book is not just about customer service. It's about how to run and sustain a successful business.....
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Prix courant: 15,14$ ou 1 crédit
Prix réduit: 15,14$ ou 1 crédit
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All We Want
- Building the Life We Cannot Buy
- Auteur(s): Michael Harris
- Narrateur(s): Vijay Mehta
- Durée: 4 h et 13 min
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In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.
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Disappointing
- Écrit par Ray le 2024-06-20
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All We Want
- Building the Life We Cannot Buy
- Narrateur(s): Vijay Mehta
- Durée: 4 h et 13 min
- Date de publication: 2021-12-28
- Langue: Anglais
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In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives....
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Prix courant: 24,48$ ou 1 crédit
Prix réduit: 24,48$ ou 1 crédit
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Auteur(s): Jay Baer
- Narrateur(s): Marcus Sheridan, Jay Baer
- Durée: 4 h et 51 min
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrateur(s): Marcus Sheridan, Jay Baer
- Durée: 4 h et 51 min
- Date de publication: 2013-06-27
- Langue: Anglais
- Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Conformity
- The Power of Social Influences
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- Écrit par Reza le 2021-10-20
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Conformity
- The Power of Social Influences
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
- Date de publication: 2019-05-28
- Langue: Anglais
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Auteur(s): Eddie Yoon
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
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Au global
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Histoire
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers - they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line.
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Superconsumers
- A Simple, Speedy, and Sustainable Path to Superior Growth
- Narrateur(s): Chris Sorensen
- Durée: 4 h et 14 min
- Date de publication: 2017-05-05
- Langue: Anglais
- Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Auteur(s): David Orrell
- Narrateur(s): Al Kessel
- Durée: 5 h et 45 min
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.
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Great content, poor narration
- Écrit par Kelly le 2022-09-04
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Behavioural Economics
- Psychology, Neuroscience, and the Human Side of Economics
- Narrateur(s): Al Kessel
- Série: Hot Science Series
- Durée: 5 h et 45 min
- Date de publication: 2021-06-29
- Langue: Anglais
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For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....
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Prix courant: 40,85$ ou 1 crédit
Prix réduit: 40,85$ ou 1 crédit
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Auteur(s): Category Pirates, Eddie Yoon, Christopher Lochhead, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.
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A Super of 1 Is a Super of 9
- How to Use Superconsumer Data to Anticipate New Areas of Business Growth
- Narrateur(s): Jason DeFillippo
- Durée: 55 min
- Date de publication: 2023-01-11
- Langue: Anglais
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In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Network Marketing Reboot
- Shifts in Consumer Behavior, How to Choose Your Business & Master Residual Income
- Auteur(s): C D Wolfe
- Narrateur(s): Heather Murdock
- Durée: 4 h et 21 min
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Without a doubt, consumer behavior has changed over time. However, in today’s evolving market, every company still has a single desire at heart; to create sustainability. By joining an MLM, network marketing, or direct sales company, you can create long-term and sustainable income and have the freedom to decide when, how, and where to work. Your income becomes a reflection of your effort, discipline, and skill level. This book will help you understand how the shift in customer behavior is an advantage for any savvy marketer.
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Network Marketing Reboot
- Shifts in Consumer Behavior, How to Choose Your Business & Master Residual Income
- Narrateur(s): Heather Murdock
- Durée: 4 h et 21 min
- Date de publication: 2020-12-10
- Langue: Anglais
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Without a doubt, consumer behavior has changed over time. However, in today’s evolving market, every company still has a single desire at heart; to create sustainability. This book will help you understand how the shift in customer behavior is an advantage for any savvy marketer....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Auteur(s): Bernard Marr
- Narrateur(s): Piers Hampton
- Durée: 7 h et 25 min
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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
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Big Data in Practice
- How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
- Narrateur(s): Piers Hampton
- Durée: 7 h et 25 min
- Date de publication: 2017-08-15
- Langue: Anglais
- The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. See how major companies are using big data every day....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Advertising Effect
- Auteur(s): Adam Ferrier, Jennifer Fleming
- Narrateur(s): Nigel Carrington
- Durée: 9 h et 47 min
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrateur(s): Nigel Carrington
- Durée: 9 h et 47 min
- Date de publication: 2014-09-16
- Langue: Anglais
- In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe....
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Prix courant: 26,82$ ou 1 crédit
Prix réduit: 26,82$ ou 1 crédit
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- Auteur(s): Spencer Claeys
- Narrateur(s): Spencer Claeys
- Durée: 1 h et 46 min
- Version intégrale
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It's undeniable - social media is not just a fleeting trend. It's here to stay. Right now, the opportunity is knocking at your door. The question is, when will you seize it? When will you start leveraging the power of social media, where posting content is not only free but can also become a lucrative venture?
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Your First 100,000 Followers
- Explode Your Social Medias and Turn Them into Cash Flowing Machines
- Narrateur(s): Spencer Claeys
- Durée: 1 h et 46 min
- Date de publication: 2024-01-04
- Langue: Anglais
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It's undeniable - social media is not just a fleeting trend....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Auteur(s): Jim Weber, Warren Buffett - foreword
- Narrateur(s): James Weber
- Durée: 6 h et 51 min
- Version intégrale
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Au global
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Performance
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Histoire
Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.
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Running with Purpose
- How Brooks Outpaced Goliath Competitors to Lead the Pack
- Narrateur(s): James Weber
- Durée: 6 h et 51 min
- Date de publication: 2022-04-26
- Langue: Anglais
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Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for those who continually invest in themselves and put positive energy into the world....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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