Consumer Behavior
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Winning Digital Customers
- The Antidote to Irrelevance
- Auteur(s): Howard Tiersky
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.
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Winning Digital Customers
- The Antidote to Irrelevance
- Narrateur(s): Howard Tiersky
- Durée: 10 h et 51 min
- Date de publication: 2022-05-31
- Langue: Anglais
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Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant....
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Prix courant: 24,75$ ou 1 crédit
Prix réduit: 24,75$ ou 1 crédit
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Auteur(s): Andrea Olson
- Narrateur(s): Rachel Perry
- Durée: 4 h et 53 min
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrateur(s): Rachel Perry
- Durée: 4 h et 53 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing Secrets of the Ultra-Wealthy
- Auteur(s): Cooper Saunders
- Narrateur(s): Graham King
- Durée: 3 h et 20 min
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Skip if you know digital marketing basics
- Écrit par Arianne Carter le 2023-09-24
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Marketing Secrets of the Ultra-Wealthy
- Narrateur(s): Graham King
- Durée: 3 h et 20 min
- Date de publication: 2022-05-10
- Langue: Anglais
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Auteur(s): Shabbir Hossain
- Narrateur(s): Jason Belvill
- Durée: 4 h et 47 min
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Narrateur(s): Jason Belvill
- Durée: 4 h et 47 min
- Date de publication: 2022-05-03
- Langue: Anglais
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Black Algorithm
- Solving Problems in the Black Community
- Auteur(s): Limahl Rendel Mills
- Narrateur(s): Limahl Rendel Mills
- Durée: 1 h et 52 min
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.
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The Black Algorithm
- Solving Problems in the Black Community
- Narrateur(s): Limahl Rendel Mills
- Durée: 1 h et 52 min
- Date de publication: 2022-03-28
- Langue: Anglais
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Shift
- Transform Motion into Progress in Business
- Auteur(s): Richard Lees, Azlan Raj
- Narrateur(s): Jonathan Johns
- Durée: 6 h et 46 min
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In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes—a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace—and outline their importance in the quest for the ideal client experience.
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Shift
- Transform Motion into Progress in Business
- Narrateur(s): Jonathan Johns
- Durée: 6 h et 46 min
- Date de publication: 2022-03-29
- Langue: Anglais
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In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and Dentsu offer business leaders a practical and coherent approach to creating the exceptional customer experience that would set their business apart from the competition....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Auteur(s): Amit Ray
- Narrateur(s): Isaac Padilla
- Durée: 4 h et 33 min
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset. You will learn how to save more, invest smarter, loan reduction, tax planning, early retirement, and more. With The Personal Finance Mastery Part 2 guide, you will learn everything you need to know to take your financial life to the next level.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrateur(s): Isaac Padilla
- Durée: 4 h et 33 min
- Date de publication: 2022-01-03
- Langue: Anglais
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset....
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Prix courant: 18,74$ ou 1 crédit
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Personal Finance Mastery Part 1
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Auteur(s): Amit Ray
- Narrateur(s): Isaac Padilla
- Durée: 3 h et 46 min
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This first series will teach you how to develop your personal finance mindset. You will learn how to save more money, invest smarter, pay off your debts, tax planning, early retirement and more. Based on proven and tested principles, this complete personal finance guide is the ultimate resource for you to learn the personal finance techniques effectively and actionable steps to apply the strategies in your financial life.
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Personal Finance Mastery Part 1
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrateur(s): Isaac Padilla
- Durée: 3 h et 46 min
- Date de publication: 2021-12-28
- Langue: Anglais
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This first series will teach you how to develop your personal finance mindset. You will learn how to save more money, invest smarter....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
- Auteur(s): Sam Mahmud
- Narrateur(s): Jim Carmody
- Durée: 1 h et 11 min
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If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons. Strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business, or a small business. As your business grows, your strategy will inevitably grow more complex over time.
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
- Narrateur(s): Jim Carmody
- Durée: 1 h et 11 min
- Date de publication: 2021-12-21
- Langue: Anglais
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If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons....
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Prix courant: 8,71$ ou 1 crédit
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Auteur(s): Rick Delisi, Dan Michaeli
- Narrateur(s): Rick Delisi
- Durée: 5 h et 35 min
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world.
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Digital Customer Service
- Transforming Customer Experience for an On-Screen World
- Narrateur(s): Rick Delisi
- Durée: 5 h et 35 min
- Date de publication: 2021-12-21
- Langue: Anglais
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Digital Customer Service traces the evolution of customer service - as well as the evolution of customer expectations and the underlying psychology that drives customer behavior - from the days of the first call centers in the 1980s all the way to today's digital world....
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Prix courant: 17,81$ ou 1 crédit
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The Guiding Purpose Strategy
- A Navigational Code for Growth
- Auteur(s): Markus Kramer
- Narrateur(s): Markus Kramer, Mike Hufton
- Durée: 7 h et 3 min
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The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.
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The Guiding Purpose Strategy
- A Navigational Code for Growth
- Narrateur(s): Markus Kramer, Mike Hufton
- Durée: 7 h et 3 min
- Date de publication: 2021-11-02
- Langue: Anglais
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Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why....
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Prix courant: 25,00$ ou 1 crédit
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USA American Dream Jobs: Money Life in a Viral Internet Jobs Age
- Don’t Blink, Think of the Badass Success Outliers, and Grow Rich, Book 1
- Auteur(s): Dan Plouff
- Narrateur(s): Mr. Vyn Suazion
- Durée: 1 h et 23 min
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This audiobook lists, and then analyzes, many of the highest paying jobs in America that either do, or don’t, require some sort of college education. Many people don’t realize that there are jobs in many industries that pay over a hundred thousand dollars a year that don’t require anything other than a high school diploma, or that don’t require any education of any kind whatsoever at all. Countless millions of people have become millionaires, or have retired with over a hundred thousand dollars a year in passive income sources.
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USA American Dream Jobs: Money Life in a Viral Internet Jobs Age
- Don’t Blink, Think of the Badass Success Outliers, and Grow Rich, Book 1
- Narrateur(s): Mr. Vyn Suazion
- Durée: 1 h et 23 min
- Date de publication: 2021-10-14
- Langue: Anglais
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This audiobook lists, and then analyzes, many of the highest paying jobs in America that either do, or don’t, require some sort of college education. Many people don’t realize that there are jobs in many industries that pay over a hundred thousand dollars a year....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Auteur(s): T. Frank H.A.
- Narrateur(s): George K. Bennet
- Durée: 3 h et 28 min
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Narrateur(s): George K. Bennet
- Durée: 3 h et 28 min
- Date de publication: 2021-08-24
- Langue: Anglais
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
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High Frequency Change
- Why We Feel Like Change Happens Faster Now, and What to Do About It
- Auteur(s): Tom Cheesewright
- Narrateur(s): Tom Cheesewright
- Durée: 4 h et 20 min
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We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society.
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High Frequency Change
- Why We Feel Like Change Happens Faster Now, and What to Do About It
- Narrateur(s): Tom Cheesewright
- Durée: 4 h et 20 min
- Date de publication: 2021-08-24
- Langue: Anglais
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We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave....
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Prix courant: 18,74$ ou 1 crédit
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Auteur(s): Shane Atchison, Jason Burby
- Narrateur(s): Todd Belcher
- Durée: 8 h
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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Narrateur(s): Todd Belcher
- Durée: 8 h
- Date de publication: 2021-07-30
- Langue: Anglais
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This revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works....
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Prix courant: 22,97$ ou 1 crédit
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Das Amazon-Geheimnis
- Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten
- Auteur(s): Colin Bryar, Bill Carr
- Narrateur(s): Martin Valdeig
- Durée: 12 h et 40 min
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Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?
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Das Amazon-Geheimnis
- Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten
- Narrateur(s): Martin Valdeig
- Durée: 12 h et 40 min
- Date de publication: 2022-01-20
- Langue: Allemand
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Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat...
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Prix courant: 22,35$ ou 1 crédit
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Auteur(s): David Norton
- Narrateur(s): Doug Greene
- Durée: 5 h et 19 min
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Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Narrateur(s): Doug Greene
- Durée: 5 h et 19 min
- Date de publication: 2021-07-22
- Langue: Anglais
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The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach....
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Prix courant: 18,38$ ou 1 crédit
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Auteur(s): Andy Nairn
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
- Date de publication: 2021-07-06
- Langue: Anglais
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO....
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Prix courant: 25,00$ ou 1 crédit
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Auteur(s): Carla Diana
- Narrateur(s): Justis Bolding
- Durée: 6 h et 5 min
- Version intégrale
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Au global
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Performance
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Histoire
Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.
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My Robot Gets Me
- How Social Design Can Make New Products More Human
- Narrateur(s): Justis Bolding
- Durée: 6 h et 5 min
- Date de publication: 2021-05-06
- Langue: Anglais
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Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. But the reality is, these first-generation "smart" products aren't very smart - yet....
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Prix courant: 22,26$ ou 1 crédit
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Auteur(s): Matt Britton
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 30 min
- Version intégrale
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Au global
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Performance
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Histoire
YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.
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YouthNation
- Building Remarkable Brands in a Youth-Driven Culture
- Narrateur(s): Joe Knezevich
- Durée: 5 h et 30 min
- Date de publication: 2020-07-27
- Langue: Anglais
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YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace....
Échec de l'ajout au panier.
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Ne plus suivre le balado a échoué
Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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