Consumer Behavior
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Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century
- Auteur(s): Thomas Koulopoulos, George Achillias
- Narrateur(s): Thomas Koulopoulos
- Durée: 7 h et 21 min
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Revealing the Invisible provides a front-row seat to the mind-blowing future, where businesses of the 21st century can read consumers’ minds and make informed decisions based on their behaviors and tendencies. The world is at the precipice of a disruptive new era in which the ability to track every behavior will predict our individual and collective futures. Using artificial intelligence to analyze trillions of once-invisible data (behaviors) across vast digital ecosystems, companies and governments now have unimagined insight into our every behavior.
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Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century
- Narrateur(s): Thomas Koulopoulos
- Durée: 7 h et 21 min
- Date de publication: 2018-07-31
- Langue: Anglais
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Revealing the Invisible shows businesses how to predict consumer behavior based on customers’ prior tendencies, allowing a company to make better decisions regarding growth, products, and implementation....
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Prix courant: 25,00$ ou 1 crédit
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Auteur(s): William J. McEwen
- Narrateur(s): Dana Hickox
- Durée: 4 h et 29 min
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrateur(s): Dana Hickox
- Durée: 4 h et 29 min
- Date de publication: 2015-12-27
- Langue: Anglais
- Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Auteur(s): Mitche Graf
- Narrateur(s): Mitche Graf
- Durée: 2 h et 47 min
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In Customer Service Is Dead, author, serial entrepreneur, and customer-service expert Mitche Graf draws on 35 years of experience developing best-in-class customer-care departments and improving communications in businesses of all sizes to offer you new and innovative methods for reinventing customer-service policies and training employees in your business to improve customer satisfaction, focus on the customer experience, and maximize business growth.
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Customer Service Is Dead
- Delivering 6-Star Service in a 1-Star World
- Narrateur(s): Mitche Graf
- Durée: 2 h et 47 min
- Date de publication: 2022-06-16
- Langue: Anglais
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You will take a deep dive into what it really means to go above and beyond customer expectations and create fans for life. You will learn the concept of what it means deliver a "6-Star" experience every single time and how to make sure you are set up for business success....
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Prix courant: 8,71$ ou 1 crédit
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Auteur(s): Andrea Olson
- Narrateur(s): Rachel Perry
- Durée: 4 h et 53 min
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach. In What to Ask, author Andrea Belk Olson, CEO of applied behavioral science consulting firm Pragmadik, and head of the University of Iowa JPEC startup incubator, delivers a unique, cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research.
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What to Ask
- How to Learn What Customers Need but Don't Tell You
- Narrateur(s): Rachel Perry
- Durée: 4 h et 53 min
- Date de publication: 2022-06-14
- Langue: Anglais
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Traditional customer feedback methods ignore two essential sources of insight: context and behavior. These reveal the why behind the what, eliminating the ambiguity of open-ended customer feedback—and this requires a different approach....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Marketing Secrets of the Ultra-Wealthy
- Auteur(s): Cooper Saunders
- Narrateur(s): Graham King
- Durée: 3 h et 20 min
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights.
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Skip if you know digital marketing basics
- Écrit par Arianne Carter le 2023-09-24
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Marketing Secrets of the Ultra-Wealthy
- Narrateur(s): Graham King
- Durée: 3 h et 20 min
- Date de publication: 2022-05-10
- Langue: Anglais
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In Marketing Secrets of the Ultra-Wealthy, you will learn the exact processes and marketing methods that will enable you to get ahead of your competition and grow your business to incredible heights....
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Prix courant: 18,74$ ou 1 crédit
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Auteur(s): Shabbir Hossain
- Narrateur(s): Jason Belvill
- Durée: 4 h et 47 min
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems.
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Small Business 911
- Learn to Solve Financing, Negative Cash Flow, Staffing, Theft, Partnership & Legal Issues - Secrets of Marketing & Branding While Lowering Overhead Cost & Boost Profit
- Narrateur(s): Jason Belvill
- Durée: 4 h et 47 min
- Date de publication: 2022-05-03
- Langue: Anglais
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Confused about why your small business is struggling? What if you could simply dial 911 for your small business problems? Good news: My book, Small Business 911, is here to help—a directory of quick, practical advice at your fingertips on common small business problems....
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Prix courant: 18,74$ ou 1 crédit
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The Black Algorithm
- Solving Problems in the Black Community
- Auteur(s): Limahl Rendel Mills
- Narrateur(s): Limahl Rendel Mills
- Durée: 1 h et 52 min
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed, despite a plethora of information, strategy, and education. We still prefer to dismiss them. Why? The Black Algorithm is a new way of thinking and doing. Utilize these strategies in your community and put them to work. There isn't time for excuses, drama, gossip, or time-wasting anymore.
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The Black Algorithm
- Solving Problems in the Black Community
- Narrateur(s): Limahl Rendel Mills
- Durée: 1 h et 52 min
- Date de publication: 2022-03-28
- Langue: Anglais
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Significant changes are necessary for the Black community. Implementing those changes requires new ways of thinking and new ways of doing. Those who choose to listen to this audiobook know that previous ways to solve the problems have not sufficed....
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Prix courant: 8,71$ ou 1 crédit
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Auteur(s): Michael Barnett
- Narrateur(s): Samantha Novak
- Durée: 3 h et 50 min
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While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation - until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization.
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Customer Relationship Imprinting
- The Six Elements That Ensure Exceptional Service Without Exception
- Narrateur(s): Samantha Novak
- Durée: 3 h et 50 min
- Date de publication: 2022-03-16
- Langue: Anglais
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Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses....
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Prix courant: 15,10$ ou 1 crédit
Prix réduit: 15,10$ ou 1 crédit
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Auteur(s): Aaron Ahuvia PhD
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
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Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.
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The Things We Love
- How Our Passions Connect Us and Make Us Who We Are
- Narrateur(s): Steven Jay Cohen
- Durée: 8 h et 26 min
- Date de publication: 2022-07-19
- Langue: Anglais
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A revealing investigation of the secret, tangled emotional relationships people have with things - drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing....
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Prix courant: 25,24$ ou 1 crédit
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Auteur(s): Amit Ray
- Narrateur(s): Isaac Padilla
- Durée: 4 h et 33 min
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset. You will learn how to save more, invest smarter, loan reduction, tax planning, early retirement, and more. With The Personal Finance Mastery Part 2 guide, you will learn everything you need to know to take your financial life to the next level.
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Personal Finance Mastery Part 2
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrateur(s): Isaac Padilla
- Durée: 4 h et 33 min
- Date de publication: 2022-01-03
- Langue: Anglais
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This second series of the book will teach you how to develop your personal finance mindset....
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Prix courant: 18,74$ ou 1 crédit
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Personal Finance Mastery Part 1
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Auteur(s): Amit Ray
- Narrateur(s): Isaac Padilla
- Durée: 3 h et 46 min
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This first series will teach you how to develop your personal finance mindset. You will learn how to save more money, invest smarter, pay off your debts, tax planning, early retirement and more. Based on proven and tested principles, this complete personal finance guide is the ultimate resource for you to learn the personal finance techniques effectively and actionable steps to apply the strategies in your financial life.
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Personal Finance Mastery Part 1
- Easy Guide to Better Finances. Save More, Invest Smarter, Reduce Loans, Retire Earlier! The Ultimate Guide to Financial Abundance
- Narrateur(s): Isaac Padilla
- Durée: 3 h et 46 min
- Date de publication: 2021-12-28
- Langue: Anglais
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This guide from author Amit Ray is an amazing tool for anyone willing to learn the principles of personal finance and take control of their future. This first series will teach you how to develop your personal finance mindset. You will learn how to save more money, invest smarter....
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Prix courant: 18,74$ ou 1 crédit
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
- Auteur(s): Sam Mahmud
- Narrateur(s): Jim Carmody
- Durée: 1 h et 11 min
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If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons. Strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business, or a small business. As your business grows, your strategy will inevitably grow more complex over time.
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
- Narrateur(s): Jim Carmody
- Durée: 1 h et 11 min
- Date de publication: 2021-12-21
- Langue: Anglais
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If I were to give any other title to this book, I would’ve called it "A guide to social media marketing for new businesses and entrepreneurs" or probably "Digital marketing, how to do it right!'. However, I had to settle for a catchier title for obvious marketing reasons....
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Prix courant: 8,71$ ou 1 crédit
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The Guiding Purpose Strategy
- A Navigational Code for Growth
- Auteur(s): Markus Kramer
- Narrateur(s): Markus Kramer, Mike Hufton
- Durée: 7 h et 3 min
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The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.
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The Guiding Purpose Strategy
- A Navigational Code for Growth
- Narrateur(s): Markus Kramer, Mike Hufton
- Durée: 7 h et 3 min
- Date de publication: 2021-11-02
- Langue: Anglais
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Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why....
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Prix courant: 25,00$ ou 1 crédit
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USA American Dream Jobs: Money Life in a Viral Internet Jobs Age
- Don’t Blink, Think of the Badass Success Outliers, and Grow Rich, Book 1
- Auteur(s): Dan Plouff
- Narrateur(s): Mr. Vyn Suazion
- Durée: 1 h et 23 min
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This audiobook lists, and then analyzes, many of the highest paying jobs in America that either do, or don’t, require some sort of college education. Many people don’t realize that there are jobs in many industries that pay over a hundred thousand dollars a year that don’t require anything other than a high school diploma, or that don’t require any education of any kind whatsoever at all. Countless millions of people have become millionaires, or have retired with over a hundred thousand dollars a year in passive income sources.
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USA American Dream Jobs: Money Life in a Viral Internet Jobs Age
- Don’t Blink, Think of the Badass Success Outliers, and Grow Rich, Book 1
- Narrateur(s): Mr. Vyn Suazion
- Durée: 1 h et 23 min
- Date de publication: 2021-10-14
- Langue: Anglais
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This audiobook lists, and then analyzes, many of the highest paying jobs in America that either do, or don’t, require some sort of college education. Many people don’t realize that there are jobs in many industries that pay over a hundred thousand dollars a year....
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Prix courant: 8,71$ ou 1 crédit
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Auteur(s): T. Frank H.A.
- Narrateur(s): George K. Bennet
- Durée: 3 h et 28 min
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! While it’s not always straightforward to decipher other people’s digital body language, improving your own can be as easy as counting from one to three, especially when you have Digital Body Language in your arsenal!
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Digital Body Language
- How to Build Trust and Win in the Online World. Learn How to Influence People and Create New Relationships with Digital Body Language.
- Narrateur(s): George K. Bennet
- Durée: 3 h et 28 min
- Date de publication: 2021-08-24
- Langue: Anglais
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Having trouble connecting with people? It’s time to change that using expert tips from Digital Body Language - build trust and win over the online world by influencing people and creating new relationships! Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
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High Frequency Change
- Why We Feel Like Change Happens Faster Now, and What to Do About It
- Auteur(s): Tom Cheesewright
- Narrateur(s): Tom Cheesewright
- Durée: 4 h et 20 min
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We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society.
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High Frequency Change
- Why We Feel Like Change Happens Faster Now, and What to Do About It
- Narrateur(s): Tom Cheesewright
- Durée: 4 h et 20 min
- Date de publication: 2021-08-24
- Langue: Anglais
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We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave....
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Auteur(s): Shane Atchison, Jason Burby
- Narrateur(s): Todd Belcher
- Durée: 8 h
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In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.
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Does It Work?
- 10 Principles for Delivering True Business Value in Digital Marketing
- Narrateur(s): Todd Belcher
- Durée: 8 h
- Date de publication: 2021-07-30
- Langue: Anglais
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This revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works....
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Prix courant: 22,97$ ou 1 crédit
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Das Amazon-Geheimnis
- Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten
- Auteur(s): Colin Bryar, Bill Carr
- Narrateur(s): Martin Valdeig
- Durée: 12 h et 40 min
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Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat die Wirtschaftswelt wie kein zweites Unternehmen verändert. Wie ist es dem Netzgiganten gelungen, sich derart auf die Bedürfnisse seiner Kunden einzustellen, um alle anderen Konkurrenten zu überholen? Welche wesentlichen Bausteine der Unternehmenskultur führten zu diesem Erfolg, und was sind die 14 Leadership-Prinzipien von Amazon?
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Das Amazon-Geheimnis
- Strategien des erfolgreichsten Konzerns der Welt. Zwei Insider berichten
- Narrateur(s): Martin Valdeig
- Durée: 12 h et 40 min
- Date de publication: 2022-01-20
- Langue: Allemand
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Von den einen geliebt, von den anderen gehasst - doch wie schafft man es, so erfolgreich wie Amazon zu sein? Kindle, Prime, Alexa - Amazon hat...
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Prix courant: 22,35$ ou 1 crédit
Prix réduit: 22,35$ ou 1 crédit
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Auteur(s): David Norton
- Narrateur(s): Doug Greene
- Durée: 5 h et 19 min
- Version intégrale
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Au global
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Performance
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Histoire
Marketing legend David Norton orchestrated the initiatives that made Harrah's/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy.
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The High Roller Experience
- How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience
- Narrateur(s): Doug Greene
- Durée: 5 h et 19 min
- Date de publication: 2021-07-22
- Langue: Anglais
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The marketing guru of Caesars/Harrah's shows how you can double-down and win with a proven data-driven approach....
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Prix courant: 18,38$ ou 1 crédit
Prix réduit: 18,38$ ou 1 crédit
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Auteur(s): Andy Nairn
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
- Version intégrale
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Au global
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Performance
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Histoire
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.
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Go Luck Yourself
- 40 Ways to Stack the Odds in Your Brand’s Favour
- Narrateur(s): Neil Glasgow
- Durée: 5 h et 3 min
- Date de publication: 2021-07-06
- Langue: Anglais
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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