Consumer Economics

Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual.

On the ten-year anniversary of the release of Joe Public Doesn't Care About Your Hospital, Chris Bevolo and Revive have set their sights a decade in the future with Joe Public 2030: Five Potent Predictions Reshaping How Consumers Engage Healthcare. The book explores five key ways consumer health engagement may change over the coming decade, covering everything from AI and personal monitoring to consumerism, new competition, the politicization of healthcare, and growing health disparities. The purpose of the book is to spark conversation about the future of healthcare.

The OCC charters, regulates, and supervises national banks and federal savings associations and licenses, regulates, and supervises federal branches and agencies of foreign banking organizations (collectively the “federal banking system”). As of September 30, 2022, the federal banking system comprised 1,035 banks operating in the United States. In total, the banks within the federal banking system, excluding federal branches and agencies of foreign banks, hold $15.2 trillion of all assets of US commercial banks (64 percent of the total assets held by all US commercial banks).

In this up to the minute account of the current financial crisis, Dan Gross goes step by step through the timeline leading up to the October 2008 bail-out and explains what exactly happened. Using information and statistics only weeks old, he offers a thorough and enlightening analysis of where we all go from here.

Stand Out in the Age of the Consumer addresses how the internet has changed consumer connection and decision-making. Consumers trust one another more than any other source of information. This is the age of the consumer.

Well, not that I am an expert, per se, but I am here to help explain the diamond industry to you so you can make an educated decision. My knowledge and experience go far beyond the average jeweler, and I want to share this information with you! My knowledge and experience go far beyond the average jeweler, and I want to share this information with you! I have successfully sold to hundreds, if not thousands, of men and women using the information and techniques shared in this book.

La normalización de la precariedad, la pobreza y el “low cost” en la vida cotidiana es un fenómeno que se ha extendido a través de distintos medios y en muchos aspectos de nuestra cultura actual.

Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, producers, buyers, and sellers all provide things other people want and need. How do they work together in the marketplace? Listen to this audiobook to find out.