Consumer Marketing
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- Auteur(s): Jason Voiovich
- Narrateur(s): Jason Voiovich
- Durée: 15 h et 6 min
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Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself.
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Booze, Babe, and the Little Black Dress
- How Innovators of the Roaring 20s Created the Consumer Revolution
- Narrateur(s): Jason Voiovich
- Durée: 15 h et 6 min
- Date de publication: 2023-06-28
- Langue: Anglais
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Booze, Babe, and the Little Black Dress retells the epic stories of the decade that addicted all of us to the shopping experience. Is that a good thing? A bad thing? Or something in between? Listen and choose for yourself....
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Prix courant: 31,26$ ou 1 crédit
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- Auteur(s): Grant Gitomer
- Narrateur(s): Brian Tracy
- Durée: 43 min
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The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective, resulting in more conversions and a distinct advantage over your competitors.
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I enjoyed!
- Écrit par Michelle Labrie le 2023-05-12
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The Sales Factor: The Power of Using Human Psychology to Sell Whatever You Want
- Narrateur(s): Brian Tracy
- Durée: 43 min
- Date de publication: 2019-03-27
- Langue: Anglais
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The person you sell to needs to know you understand what their problem or issue is. As human beings, we need to feel validated, understood, and cared for. Addressing this in your sales copy or your sales script will help it become much more effective....
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Prix courant: 4,95$ ou 1 crédit
Prix réduit: 4,95$ ou 1 crédit
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Auteur(s): Ian Ayres
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.
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Carrots and Sticks
- Unlock the Power of Incentives to Get Things Done
- Narrateur(s): John H. Mayer
- Durée: 9 h et 16 min
- Date de publication: 2010-09-21
- Langue: Anglais
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Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult....
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Prix courant: 23,31$ ou 1 crédit
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Auteur(s): Dr. Kelly Henry
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
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This book is not just about customer service. This is a book about success! It's about how to run and sustain a successful business. This book is not only for the companies that are struggling and are on the brink of closing; it is also for the successful companies that are doing well but could be doing even better.
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Define and Deliver Exceptional Customer Service
- Proven Strategies to Maximize Your Profits
- Narrateur(s): Millian Quinteros
- Durée: 2 h et 48 min
- Date de publication: 2021-01-28
- Langue: Anglais
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This book is not just about customer service. It's about how to run and sustain a successful business.....
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Prix courant: 15,14$ ou 1 crédit
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Auteur(s): B. Joseph Pine II, James H. Gilmore
- Narrateur(s): Eric Conger
- Durée: 3 h et 6 min
- Version abrégée
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The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Narrateur(s): Eric Conger
- Durée: 3 h et 6 min
- Date de publication: 2005-09-30
- Langue: Anglais
- The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage....
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Prix courant: 14,78$ ou 1 crédit
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Consumer Experiences and Emotion Management
- Auteur(s): Avinash Kapoor, Naresh Malhotra - editor
- Narrateur(s): Adam Lofbomm
- Durée: 4 h et 41 min
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The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well-being.
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Consumer Experiences and Emotion Management
- Narrateur(s): Adam Lofbomm
- Durée: 4 h et 41 min
- Date de publication: 2020-09-08
- Langue: Anglais
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The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures....
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Prix courant: 14,47$ ou 1 crédit
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Auteur(s): Alvin Toffler, Heidi Toffler
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
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Revolutionary Wealth
- How It Will Be Created and How It Will Change Our Lives
- Narrateur(s): Kevin Gray, Laura Dean
- Durée: 9 h et 46 min
- Date de publication: 2006-04-19
- Langue: Anglais
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Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing....
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Prix courant: 23,29$ ou 1 crédit
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Auteur(s): Mark Earls
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
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Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.
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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Narrateur(s): Dennis Holland
- Durée: 12 h et 50 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior....
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Prix courant: 27,83$ ou 1 crédit
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Prix courant: 26,73$ ou 1 crédit
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Auteur(s): Gary Henderson
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app.
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The definitive guide for Creators on Clubhouse
- Écrit par David Wedemire le 2021-12-09
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The Clubhouse Creator
- Build Your Audience, Deepen Relationships, and Accelerate Success in the Creator Economy
- Narrateur(s): Gary Henderson
- Durée: 3 h et 9 min
- Date de publication: 2021-12-07
- Langue: Anglais
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The go-to entrepreneurial guide for establishing your platform, building your audience, and monetizing your skills and services on Clubhouse, the audio-only social media app....
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Prix courant: 10,49$ ou 1 crédit
Prix réduit: 10,49$ ou 1 crédit
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Auteur(s): Chandler Wright
- Narrateur(s): Sam Slydell, Lee Jagow, Curtis Wright
- Durée: 20 h et 58 min
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This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books. You will learn how to add additional revenue to your business with affiliate marketing secrets and dropshipping mastery, and you will discover tons of additional ways to create passive income for yourself in passive income ideas.
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Social Media Marketing 2020
- Affiliate Marketing, Dropshipping and Passive Income Ideas - 6 Books in 1 - Cutting-Edge Strategies to Start and Grow Your Business
- Narrateur(s): Sam Slydell, Lee Jagow, Curtis Wright
- Durée: 20 h et 58 min
- Date de publication: 2020-08-19
- Langue: Anglais
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This collection Includes the best books to help you learn, grow, and master your online marketing skills. You will change the way you market your business with what you will learn in the Social Media Marketing books....
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Prix courant: 37,53$ ou 1 crédit
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Diary of a Man Forced by His Boss to Visit the New Funan Mall
- Auteur(s): RICE media
- Narrateur(s): Nishad More
- Durée: 11 min
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There are 3 types of malls in Singapore. The first is the Orchard Mall, filled with Tai-tais, TWGs, and price-tags which can blind you. The second is the Strata Mall; a little shabby, a little eclectic, with the forlorn air of an impending en-bloc. The last is the Capitaland Mall, designed for mass appeal and precision-engineered for profit. They are, by far, the most ubiquitous, but also the most formulaic. So which category does the brand new Funan Mall fall under?
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Diary of a Man Forced by His Boss to Visit the New Funan Mall
- Narrateur(s): Nishad More
- Durée: 11 min
- Date de publication: 2024-12-30
- Langue: Anglais
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There are 3 types of malls in Singapore. The first is the Orchard Mall, filled with Tai-tais, TWGs, and price-tags which can blind you.
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Prix courant: 5,25$ ou 1 crédit
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Auteur(s): Money Mastery Teacher
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.
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How to Save Money
- 25 Step-by-Step Tips on How to Save Money by Cutting Unnecessary Expenses Without Sacrificing the Quality of Your Life
- Narrateur(s): Jonathan Frazier
- Durée: 2 h et 24 min
- Date de publication: 2019-09-25
- Langue: Anglais
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Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Scroogenomics
- Why You Shouldn't Buy Presents for the Holidays
- Auteur(s): Joel Waldfogel
- Narrateur(s): Lloyd James
- Durée: 3 h et 52 min
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Christmas is a time of seasonal cheer, family get-togethers, holiday parties, and-gift giving. Lots and lots - and lots - of gift giving. It's hard to imagine any Christmas without this time-honored custom. But let's stop to consider the gifts we receive - the rooster sweater from Grandma or the singing fish from Uncle Mike. How many of us get gifts we like? How many of us give gifts not knowing what recipients want? Did your cousin really look excited about that jumping alarm clock?
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Scroogenomics
- Why You Shouldn't Buy Presents for the Holidays
- Narrateur(s): Lloyd James
- Durée: 3 h et 52 min
- Date de publication: 2009-11-04
- Langue: Anglais
- By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy while reclaiming the true spirit of the holiday season....
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Prix courant: 10,05$ ou 1 crédit
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Sold on Purpose
- Marketing to the Conscious Consumer
- Auteur(s): Tim Moore
- Narrateur(s): Mike Lenz
- Durée: 4 h et 38 min
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"Hottest. Coolest. Biggest. Newest." These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference.
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Sold on Purpose
- Marketing to the Conscious Consumer
- Narrateur(s): Mike Lenz
- Durée: 4 h et 38 min
- Date de publication: 2020-01-03
- Langue: Anglais
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"Hottest. Coolest. Biggest. Newest." These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past....
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Prix courant: 18,74$ ou 1 crédit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 17,12$ ou 1 crédit
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Going Broke, Updated Edition
- Why Americans (Still) Can't Hold On to Their Money
- Auteur(s): Stuart Vyse
- Narrateur(s): William Hughes
- Durée: 13 h et 10 min
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Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.
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Going Broke, Updated Edition
- Why Americans (Still) Can't Hold On to Their Money
- Narrateur(s): William Hughes
- Durée: 13 h et 10 min
- Date de publication: 2018-09-03
- Langue: Anglais
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In 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. This fully updated new edition tackles the post-recession era of economic recovery....
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Prix courant: 23,18$ ou 1 crédit
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Free Innovation
- Auteur(s): Eric von Hippel
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrateur(s): Tom Parks
- Durée: 5 h et 24 min
- Date de publication: 2016-11-18
- Langue: Anglais
- In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm"....
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Prix courant: 23,51$ ou 1 crédit
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Science Not Sorcery
- Behavioral Economics for Marketers
- Auteur(s): Rebecca L. Sullivan
- Narrateur(s): Rebecca L. Sullivan
- Durée: 10 h et 1 min
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices. Unpacking the drivers of human behavior is critical to connecting with consumers, but insights from psychology, neuroscience, and other fields are hidden away in arcane academic publications and books that aren't designed for practitioners.
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Science Not Sorcery
- Behavioral Economics for Marketers
- Narrateur(s): Rebecca L. Sullivan
- Durée: 10 h et 1 min
- Date de publication: 2023-06-14
- Langue: Anglais
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Great marketing strategy looks like magic to the uninitiated. The mystical aura surrounding behavioral economics draws in the intellectually curious but has also confined the discipline to the fringes of modern marketing practices....
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Prix courant: 31,26$ ou 1 crédit
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El catalizador [The Catalyst]
- Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
- Auteur(s): Jonah Berger
- Narrateur(s): Bobby Sánchez
- Durée: 8 h et 51 min
- Version intégrale
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Histoire
Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.
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El catalizador [The Catalyst]
- Cómo cambiar el pensamiento de los demás [How to Change Anyone's Mind]
- Narrateur(s): Bobby Sánchez
- Durée: 8 h et 51 min
- Date de publication: 2022-07-27
- Langue: Espagnol
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Aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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