Consumer Marketing

Liste de produits
    • Understand Your Customer's Buying Process and Maximize Your Sales
    • Auteur(s): Kevin Davis
    • Narrateur(s): Stephen Bowlby
    • Durée: 6 h et 27 min
    • Date de publication: 2020-10-02
    • Langue: Anglais
    • Pas de évaluations
    • Slow Down, Sell Faster! does this by introducing a simple yet powerful method for buyer-focused selling that is practical, repeatable, and easily customizable. This buyer-focused approach extends to proposals and presentations, loyalty and retention, and cultivating more business....

    Prix courant: 21,48$ ou 1 crédit

    Prix réduit: 21,48$ ou 1 crédit

    • Auteur(s): Jared Schrieber
    • Narrateur(s): Nathan Agin
    • Durée: 8 h et 40 min
    • Date de publication: 2023-05-04
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • Auteur(s): Robbie Kellman Baxter
    • Narrateur(s): Tom Pile
    • Durée: 8 h et 12 min
    • Date de publication: 2016-04-19
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Neuroscience Can Help Marketers Build Memorable Brands
    • Auteur(s): Daryl Weber
    • Narrateur(s): Jeff Cummings
    • Durée: 6 h et 38 min
    • Date de publication: 2015-12-27
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

  • Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
    • Auteur(s): Sinan Aral
    • Narrateur(s): Mike Chamberlain
    • Durée: 14 h et 38 min
    • Date de publication: 2020-09-15
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....

    Prix courant: 26,22$ ou 1 crédit

    Prix réduit: 26,22$ ou 1 crédit

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • Auteur(s): Bridget Brennan
    • Narrateur(s): Vanessa Daniels
    • Durée: 7 h et 22 min
    • Date de publication: 2016-10-11
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Prix courant: 30,55$ ou 1 crédit

    Prix réduit: 30,55$ ou 1 crédit

    • What Your Stuff Says About You
    • Auteur(s): Sam Gosling
    • Narrateur(s): David Drummond
    • Durée: 8 h et 1 min
    • Date de publication: 2008-06-26
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

    Prix courant: 22,17$ ou 1 crédit

    Prix réduit: 22,17$ ou 1 crédit

    • How to Sell to the World’s Largest Market
    • Auteur(s): Dawn Jones, Sherry Prindle - contributor
    • Narrateur(s): Dawn Jones
    • Durée: 3 h et 53 min
    • Date de publication: 2017-04-01
    • Langue: Anglais
    • 4.5 out of 5 stars 9 évaluations
    • Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender....

    Prix courant: 20,15$ ou 1 crédit

    Prix réduit: 20,15$ ou 1 crédit

    • How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
    • Auteur(s): Tanja Hester
    • Narrateur(s): Tanja Hester
    • Durée: 9 h et 8 min
    • Date de publication: 2021-11-23
    • Langue: Anglais
    • Pas de évaluations
    • Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How to Build Enduring Bonds Between Brands, Consumers and Markets
    • Auteur(s): Matt Johnson, Tessa G. Misiaszek PhD
    • Narrateur(s): Stephanie Cannon
    • Durée: 6 h et 9 min
    • Date de publication: 2022-10-25
    • Langue: Anglais
    • Pas de évaluations
    • How do you make sure your brand connects with consumers? Branding that Means Business shows listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Psychology, Neuroscience, and the Human Side of Economics
    • Auteur(s): David Orrell
    • Narrateur(s): Al Kessel
    • Série: Hot Science Series
    • Durée: 5 h et 45 min
    • Date de publication: 2021-06-29
    • Langue: Anglais
    • 2.5 out of 5 stars 2 évaluations
    • For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier....

    Prix courant: 39,18$ ou 1 crédit

    Prix réduit: 39,18$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • Auteur(s): Eric Siegel
    • Narrateur(s): Steven Menasche
    • Durée: 11 h et 6 min
    • Date de publication: 2017-05-11
    • Langue: Anglais
    • 2.5 out of 5 stars 5 évaluations
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Prix courant: 33,39$ ou 1 crédit

    Prix réduit: 33,39$ ou 1 crédit

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit

    • How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
    • Auteur(s): Lawrence Ingrassia
    • Narrateur(s): Sean Patrick Hopkins
    • Durée: 8 h et 34 min
    • Date de publication: 2020-01-28
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • 3rd Edition
    • Auteur(s): Wolfgang Stroebe, Bob M. Fennis
    • Narrateur(s): Nigel Patterson
    • Durée: 19 h et 40 min
    • Date de publication: 2021-08-03
    • Langue: Anglais
    • Pas de évaluations
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Prix courant: 33,40$ ou 1 crédit

    Prix réduit: 33,40$ ou 1 crédit

    • The (Mostly) Hidden Ways Marketing Reshapes Our Brains
    • Auteur(s): Matt Johnson PhD, Prince Ghuman
    • Narrateur(s): Roger Wayne
    • Durée: 8 h et 59 min
    • Date de publication: 2020-05-19
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along....

    Prix courant: 23,54$ ou 1 crédit

    Prix réduit: 23,54$ ou 1 crédit

    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • Auteur(s): Roger Dooley
    • Narrateur(s): Mark Ashby
    • Durée: 7 h et 14 min
    • Date de publication: 2020-07-09
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • Auteur(s): Clotaire Rapaille
    • Narrateur(s): Barrett Whitener
    • Durée: 6 h et 29 min
    • Date de publication: 2007-08-23
    • Langue: Anglais
    • 5 out of 5 stars 5 évaluations
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit

    • Improving Decisions About Health, Wealth, and Happiness
    • Auteur(s): Richard H. Thaler, Cass R. Sunstein
    • Narrateur(s): Sean Pratt
    • Durée: 10 h et 35 min
    • Date de publication: 2008-07-02
    • Langue: Anglais
    • 4.5 out of 5 stars 5 évaluations
    • Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit