Consumer Marketing

Liste de produits
    • Auteur(s): Jared Schrieber
    • Narrateur(s): Nathan Agin
    • Durée: 8 h et 40 min
    • Date de publication: 2023-05-04
    • Langue: Anglais
    • 5 out of 5 stars 1 évaluation
    • Market intelligence expert Jared Schrieber reveals the steps successful brands take to accelerate brand momentum year after year....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Living More with Less
    • Auteur(s): James Wallman
    • Narrateur(s): Kris Dyer
    • Durée: 9 h et 10 min
    • Date de publication: 2016-04-04
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit

    • How Social Media Disrupts Our Elections, Our Economy, and Our Health - and How We Must Adapt
    • Auteur(s): Sinan Aral
    • Narrateur(s): Mike Chamberlain
    • Durée: 14 h et 38 min
    • Date de publication: 2020-09-15
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Social media connected the world - and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health....

    Prix courant: 26,22$ ou 1 crédit

    Prix réduit: 26,22$ ou 1 crédit

    • 3rd Edition
    • Auteur(s): Wolfgang Stroebe, Bob M. Fennis
    • Narrateur(s): Nigel Patterson
    • Durée: 19 h et 40 min
    • Date de publication: 2021-08-03
    • Langue: Anglais
    • Pas de évaluations
    • The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....

    Prix courant: 33,40$ ou 1 crédit

    Prix réduit: 33,40$ ou 1 crédit

    • What Your Stuff Says About You
    • Auteur(s): Sam Gosling
    • Narrateur(s): David Drummond
    • Durée: 8 h et 1 min
    • Date de publication: 2008-06-26
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • For the last 10 years, psychologist Sam Gosling has been studying how people project (and protect) their inner selves....

    Prix courant: 22,17$ ou 1 crédit

    Prix réduit: 22,17$ ou 1 crédit

    • What Every Business Must Do to Dominate the Decade
    • Auteur(s): Michael Hammer
    • Narrateur(s): Michael Hammer
    • Durée: 6 h et 2 min
    • Date de publication: 2001-10-05
    • Langue: Anglais
    • Pas de évaluations
    • The Agenda teaches the ideas and techniques that any company—large or small, service firm or manufacturer—can use to out-execute and out-innovate its competitors....

    Prix courant: 17,42$ ou 1 crédit

    Prix réduit: 17,42$ ou 1 crédit

    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • Auteur(s): Bridget Brennan
    • Narrateur(s): Vanessa Daniels
    • Durée: 7 h et 22 min
    • Date de publication: 2016-10-11
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Prix courant: 30,55$ ou 1 crédit

    Prix réduit: 30,55$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • The Secret Dialogue Between What We Buy and Who We Are
    • Auteur(s): Rob Walker
    • Narrateur(s): Robert Fass
    • Durée: 9 h et 21 min
    • Date de publication: 2008-05-19
    • Langue: Anglais
    • Pas de évaluations
    • Marketing executives and consumer advocates alike predict a future of brand-proof consumers. This misconception has eclipsed the real changes in the way modern consumers relate to brands....

    Prix courant: 27,75$ ou 1 crédit

    Prix réduit: 27,75$ ou 1 crédit

    • How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
    • Auteur(s): Scott McKain
    • Narrateur(s): Scott McKain
    • Durée: 5 h et 14 min
    • Date de publication: 2018-10-09
    • Langue: Anglais
    • 5 out of 5 stars 2 évaluations
    • Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....

    Prix courant: 22,25$ ou 1 crédit

    Prix réduit: 22,25$ ou 1 crédit

    • The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated
    • Auteur(s): Eric Siegel
    • Narrateur(s): Steven Menasche
    • Durée: 11 h et 6 min
    • Date de publication: 2017-05-11
    • Langue: Anglais
    • 2.5 out of 5 stars 5 évaluations
    • An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works....

    Prix courant: 33,39$ ou 1 crédit

    Prix réduit: 33,39$ ou 1 crédit

    • The Real Reason Features and Benefits Selling Doesn't Work
    • Auteur(s): Greg Nanigian
    • Narrateur(s): Graham Rowat
    • Durée: 3 h et 48 min
    • Date de publication: 2020-12-29
    • Langue: Anglais
    • Pas de évaluations
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • The Shockingly High Cost of Cheap Fashion
    • Auteur(s): Elizabeth L. Cline
    • Narrateur(s): Amy Melissa Bentley
    • Durée: 7 h et 52 min
    • Date de publication: 2016-12-27
    • Langue: Anglais
    • 4.5 out of 5 stars 7 évaluations
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    Prix courant: 35,18$ ou 1 crédit

    Prix réduit: 35,18$ ou 1 crédit

  • Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
    • Auteur(s): Lawrence Ingrassia
    • Narrateur(s): Sean Patrick Hopkins
    • Durée: 8 h et 34 min
    • Date de publication: 2020-01-28
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • How to Use Every Dollar You Spend, Earn, and Save as a Force for Change
    • Auteur(s): Tanja Hester
    • Narrateur(s): Tanja Hester
    • Durée: 9 h et 8 min
    • Date de publication: 2021-11-23
    • Langue: Anglais
    • Pas de évaluations
    • Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • 12 Principles for Turning Customers and Employees into Life-Long Fans
    • Auteur(s): Jon Picoult
    • Narrateur(s): Jon Picoult
    • Durée: 8 h et 58 min
    • Date de publication: 2022-01-18
    • Langue: Anglais
    • 4 out of 5 stars 1 évaluation
    • If you're aspiring to satisfy your customers, then you’re aspiring to mediocrity. That's the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How to Live a More Creative, Productive and Happy Life
    • Auteur(s): Brian Solis
    • Narrateur(s): Brian Solis
    • Durée: 5 h et 45 min
    • Date de publication: 2019-08-13
    • Langue: Anglais
    • 4.5 out of 5 stars 4 évaluations
    • Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies. Author Brian Solis knows firsthand. He struggled with distraction and all of its ill effects....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Developing a Successful Big Data Strategy for Your Business
    • Auteur(s): Mark Van Rijmenam
    • Narrateur(s): Erik Synnestvedt
    • Durée: 9 h et 8 min
    • Date de publication: 2014-04-18
    • Langue: Anglais
    • Pas de évaluations
    • Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business....

    Prix courant: 33,39$ ou 1 crédit

    Prix réduit: 33,39$ ou 1 crédit

    • How the Pope's Children Rewrote the Rules for Ireland
    • Auteur(s): David McWilliams
    • Narrateur(s): David McWilliams
    • Durée: 11 h et 22 min
    • Date de publication: 2019-11-21
    • Langue: Anglais
    • 4 out of 5 stars 2 évaluations
    • In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....

    Prix courant: 31,26$ ou 1 crédit

    Prix réduit: 31,26$ ou 1 crédit