Consumer Marketing

Liste de produits
    • How Decoupling Drives Consumer Disruption
    • Auteur(s): Thales S. Teixeira, Greg Piechota
    • Narrateur(s): Tom Weitzel
    • Durée: 11 h et 14 min
    • Date de publication: 2019-02-19
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Why the Key to Fixing Everything Is All of Us
    • Auteur(s): Jon Alexander
    • Narrateur(s): Jon Alexander, Brian Eno
    • Durée: 8 h et 52 min
    • Date de publication: 2022-11-14
    • Langue: Anglais
    • Pas de évaluations
    • "Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...

    Prix courant: 38,69$ ou 1 crédit

    Prix réduit: 38,69$ ou 1 crédit

    • 25 Behavioural Biases That Influence What We Buy
    • Auteur(s): Richard Shotton
    • Narrateur(s): Simon Cole
    • Durée: 5 h et 1 min
    • Date de publication: 2018-08-24
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Lessons in Looks and Culture from the K-Beauty Capital
    • Auteur(s): Elise Hu
    • Narrateur(s): Elise Hu
    • Durée: 8 h et 21 min
    • Date de publication: 2023-05-23
    • Langue: Anglais
    • 5 out of 5 stars 6 évaluations
    • An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....

    Prix courant: 23,99$ ou 1 crédit

    Prix réduit: 23,99$ ou 1 crédit

    • How to Boost It and Use It in Business and Beyond
    • Auteur(s): Pauline Brown
    • Narrateur(s): Vivienne Leheny
    • Durée: 6 h et 57 min
    • Date de publication: 2019-11-26
    • Langue: Anglais
    • 3.5 out of 5 stars 7 évaluations
    • In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • Using Brain Science to Build Better Products
    • Auteur(s): John Whalen PhD
    • Narrateur(s): Mitchell Dorian
    • Durée: 4 h et 43 min
    • Date de publication: 2021-05-18
    • Langue: Anglais
    • Pas de évaluations
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Prix courant: 14,47$ ou 1 crédit

    Prix réduit: 14,47$ ou 1 crédit

    • How to Build Products That Create Change
    • Auteur(s): Matt Wallaert
    • Narrateur(s): Matt Wallaert
    • Durée: 4 h et 40 min
    • Date de publication: 2019-06-11
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • Decision-Making Beyond the Numbers
    • Auteur(s): John Kay, Mervyn King
    • Narrateur(s): Roger Davis
    • Durée: 15 h et 50 min
    • Date de publication: 2020-03-17
    • Langue: Anglais
    • 3.5 out of 5 stars 8 évaluations
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Prix courant: 27,83$ ou 1 crédit

    Prix réduit: 27,83$ ou 1 crédit

    • How Incentives Really Work
    • Auteur(s): Uri Gneezy
    • Narrateur(s): Jonathan Todd Ross
    • Durée: 9 h et 27 min
    • Date de publication: 2023-03-21
    • Langue: Anglais
    • Pas de évaluations
    • An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
    • Auteur(s): Robbie Kellman Baxter
    • Narrateur(s): Tom Pile
    • Durée: 8 h et 12 min
    • Date de publication: 2016-04-19
    • Langue: Anglais
    • 4.5 out of 5 stars 10 évaluations
    • If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • Creando Conexiones Memorables Con Los Consumidores [Creating Memorable Connections With Consumers]
    • Auteur(s): Maria Cesarini Viturino
    • Narrateur(s): andres zuluaga
    • Durée: 7 h et 37 min
    • Date de publication: 2025-02-19
    • Langue: Espagnol
    • Pas de évaluations
    • ¡Descubre los Secretos del Marketing de Experiencia y Crea Conexiones Duraderas con tus Clientes! En esta obra completa e innovadora, te sumergirás en el universo del marketing de experiencia y descubrirás cómo crear conexiones emocionales profundas y duraderas con tus consumidores.

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • An Ingenious Way To Understand Why People Around The World Live And Buy As They Do
    • Auteur(s): Clotaire Rapaille
    • Narrateur(s): Barrett Whitener
    • Durée: 6 h et 29 min
    • Date de publication: 2007-08-23
    • Langue: Anglais
    • 5 out of 5 stars 5 évaluations
    • Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices....

    Prix courant: 27,82$ ou 1 crédit

    Prix réduit: 27,82$ ou 1 crédit

    • Técnicas comprobadas para lograr mayores ingresos y bienestar integral [Proven Techniques to Achieve Greater Income and Comprehensive Wellness]
    • Auteur(s): Carlos Cuauhtémoc Sánchez
    • Narrateur(s): Gerardo Prat
    • Durée: 4 h et 37 min
    • Date de publication: 2019-12-31
    • Langue: Espagnol
    • 5 out of 5 stars 1 évaluation
    • Hoy en día es factible lograr mayor riqueza integral siguiendo determinados patrones. La prosperidad (bienestar emocional y económico) es una ciencia con técnicas probadas. Este libro las expone de forma asequible mediante dieciséis desafíos específicos....

    Prix courant: 18,73$ ou 1 crédit

    Prix réduit: 18,73$ ou 1 crédit

    • How to Win and Keep Customers in the Age of Disruption
    • Auteur(s): Steve Dennis
    • Narrateur(s): Steve Dennis
    • Durée: 9 h et 16 min
    • Date de publication: 2021-04-28
    • Langue: Anglais
    • Pas de évaluations
    • Physical retail isn’t dead - but boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to bounce back from the COVID-19 downturn and thrive in the years to come....

    Prix courant: 25,00$ ou 1 crédit

    Prix réduit: 25,00$ ou 1 crédit

    • How Pirates, Dreamers, and Innovators Create and Dominate Markets
    • Auteur(s): Play Bigger LLC, Dave Peterson, Christopher Lochhead, Kevin Maney
    • Narrateur(s): Sean Pratt
    • Durée: 8 h et 7 min
    • Date de publication: 2016-06-14
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design....

    Prix courant: 27,96$ ou 1 crédit

    Prix réduit: 27,96$ ou 1 crédit

    • Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
    • Auteur(s): Robert B. Cialdini PhD
    • Narrateur(s): Ricardo Juarez
    • Durée: 12 h et 17 min
    • Date de publication: 2022-02-16
    • Langue: Portugais
    • Pas de évaluations
    • Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....

    Prix courant: 23,63$ ou 1 crédit

    Prix réduit: 23,63$ ou 1 crédit

    • The Science Behind Why We Buy
    • Auteur(s): Phil P. Barden
    • Narrateur(s): Graham Mack
    • Durée: 9 h et 52 min
    • Date de publication: 2022-11-15
    • Langue: Anglais
    • Pas de évaluations
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How to Make Good Ideas Great and Great Ideas Scale
    • Auteur(s): John A. List
    • Narrateur(s): Will Damron
    • Durée: 8 h et 26 min
    • Date de publication: 2022-02-01
    • Langue: Anglais
    • 4.5 out of 5 stars 18 évaluations
    • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

    • Building the Life We Cannot Buy
    • Auteur(s): Michael Harris
    • Narrateur(s): Vijay Mehta
    • Durée: 4 h et 13 min
    • Date de publication: 2021-12-28
    • Langue: Anglais
    • 3.5 out of 5 stars 5 évaluations
    • In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives....

    Prix courant: 24,48$ ou 1 crédit

    Prix réduit: 24,48$ ou 1 crédit

    • Living More with Less
    • Auteur(s): James Wallman
    • Narrateur(s): Kris Dyer
    • Durée: 9 h et 10 min
    • Date de publication: 2016-04-04
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Trend forecaster James Wallman reveals the world's growing sense of stuffocation – and how we can move away from it....

    Prix courant: 26,00$ ou 1 crédit

    Prix réduit: 26,00$ ou 1 crédit